Eliana Sarpila

Available to hire

Eliana here: I’m a designer focused on user-centered design and strategy. I help turn ideas into practical outcomes by applying service design principles, visual communication, and strategic planning.

About

Eliana here: I’m a designer focused on user-centered design and strategy. I help turn ideas into practical outcomes by applying service design principles, visual communication, and strategic planning. I collaborate with teams to create clear, functional solutions that elevate brands and customer experiences.

I bring a unique blend of design expertise, strategic thinking, and hands-on delivery to tailor outcomes that align with goals and drive meaningful experiences across digital and physical touchpoints.

  • Joined September 2025

Industry experience

  • Real Estate & Construction
  • Professional Services
  • Software & Internet
  • Financial Services
  • Travel & Hospitality
  • Media & Entertainment
  • Education

Projects · 1

branding #logo #webdesigner #UI #UX #nordic #design #app

  • Art Director
  • Designer
  • UX Designer

Work experience· 5 roles

Designer & Strategy · Berg & Ridge groupJan 2024 – Present · 2 yrs 11 mos

Worked with architects, urban planners, and interior designers to align brand details, focusing on user-centric design to create concepts and pitches for luxury property development, ensuring cohesive, strategic outcomes.

Sr. Digital Concept Designer · Futurice OYDec 2023 – Sep 2025 · 1 yr 10 mos

Specialized in crafting clear concepts, conducting brand audits, ensuring design alignment, and creating user guidelines and product features, while also providing consulting services.

Visual & Service Designer · Digitalist GroupDec 2018 – Sep 2025 · 6 yrs 10 mos

Focused on exceptional user experiences, user flow mapping, and lean UX methodologies, spending 35% of the time researching, 10% contemplating, and 55% executing projects.

Sr. Digital Concept Designer · Futurice OyJan 2018 – Dec 2023 · 6 yrs
Visual & Service Designer · Digitalist GroupJan 2014 – Dec 2018 · 5 yrs

Education

MSc · IDBM. International Design Business Management2030 – 2025
Tuotantotalouden diplomi-insinöörit · Aalto University2016 – 2025
MSc in International Design Business Management (IDBM) · Aalto University2030 – 2025
BSc Product Design Engineer · Aalto University2030 – 2025

Certifications and awards· 9

BSc. Product Design Engineer2030 – 2025
Certification in Design and Packaging2030 – 2025
Certification in Plastics in design2030 – 2025
Certification in Advertising and Communications2030 – 2025

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