Eliana here: I’m a designer focused on user-centered design and strategy. I help turn ideas into practical outcomes by applying service design principles, visual communication, and strategic planning. I collaborate with teams to create clear, functional solutions that elevate brands and customer experiences. I bring a unique blend of design expertise, strategic thinking, and hands-on delivery to tailor outcomes that align with goals and drive meaningful experiences across digital and physical touchpoints.

Eliana Sarpila

Eliana here: I’m a designer focused on user-centered design and strategy. I help turn ideas into practical outcomes by applying service design principles, visual communication, and strategic planning. I collaborate with teams to create clear, functional solutions that elevate brands and customer experiences. I bring a unique blend of design expertise, strategic thinking, and hands-on delivery to tailor outcomes that align with goals and drive meaningful experiences across digital and physical touchpoints.

Available to hire

Eliana here: I’m a designer focused on user-centered design and strategy. I help turn ideas into practical outcomes by applying service design principles, visual communication, and strategic planning. I collaborate with teams to create clear, functional solutions that elevate brands and customer experiences.

I bring a unique blend of design expertise, strategic thinking, and hands-on delivery to tailor outcomes that align with goals and drive meaningful experiences across digital and physical touchpoints.

See more

Language

English
Advanced
Finnish
Advanced

Work Experience

Designer & Strategy at Berg & Ridge group
January 1, 2024 - Present
Worked with architects, urban planners, and interior designers to align brand details, focusing on user-centric design to create concepts and pitches for luxury property development, ensuring cohesive, strategic outcomes.
Sr. Digital Concept Designer at Futurice OY
December 31, 2023 - September 1, 2025
Specialized in crafting clear concepts, conducting brand audits, ensuring design alignment, and creating user guidelines and product features, while also providing consulting services.
Visual & Service Designer at Digitalist Group
December 31, 2018 - September 1, 2025
Focused on exceptional user experiences, user flow mapping, and lean UX methodologies, spending 35% of the time researching, 10% contemplating, and 55% executing projects.
Sr. Digital Concept Designer at Futurice Oy
January 1, 2018 - December 31, 2023
Specialized in crafting clear concepts, conducting brand audits, ensuring design alignment, and creating user guidelines and product features, while also providing consulting services.
Visual & Service Designer at Digitalist Group
January 1, 2014 - December 31, 2018
As a designer, I focused on research, user flows, lean UX methodologies, and delivering exceptional user experiences, emphasizing user-centered design and practical execution.

Education

MSc at IDBM. International Design Business Management
January 11, 2030 - September 1, 2025
Tuotantotalouden diplomi-insinöörit at Aalto University
January 1, 2016 - September 1, 2025
MSc in International Design Business Management (IDBM) at Aalto University
January 11, 2030 - December 10, 2025
BSc Product Design Engineer at Aalto University
January 11, 2030 - December 10, 2025

Qualifications

BSc. Product Design Engineer
January 11, 2030 - September 1, 2025
Certification in Design and Packaging
January 11, 2030 - September 1, 2025
Certification in Plastics in design
January 11, 2030 - September 1, 2025
Certification in Advertising and Communications
January 11, 2030 - September 1, 2025
Certification in Design and Packaging
January 11, 2030 - December 10, 2025
Certification in Plastics in Design
January 11, 2030 - December 10, 2025
Certification in Advertising and Communications
January 11, 2030 - December 10, 2025
Nordea Banking Hackathon 2016 - First Place
January 11, 2030 - December 10, 2025
Finnair-Reaktor Hackathon 2015 - Second Place
January 11, 2030 - December 10, 2025

Industry Experience

Real Estate & Construction, Professional Services, Software & Internet, Financial Services, Travel & Hospitality, Media & Entertainment, Education
    uniE621 Nordic light
    branding logo webdesigner UI UX nordic design app