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I am a creative and results-driven professional with 9+ years in the UK music industry, starting out in artist management and evolving into music promotion on streaming platforms. I excel at building relationships, designing high-impact campaigns, and driving engagement across international and domestic markets. I aim to leverage my analytical background and creative strategy expertise to boost a dynamic music company's success.…I am a creative and results-driven professional with 9+ years in the UK music industry, starting out in artist management and evolving into music promotion on streaming platforms. I excel at building relationships, designing high-impact campaigns, and driving engagement across international and domestic markets. I aim to leverage my analytical background and creative strategy expertise to boost a dynamic music company's success.

Eliana Medalie

Growth Marketer, Marketing Strategist, Brand Strategist, +6

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I am a creative and results-driven professional with 9+ years in the UK music industry, starting out in artist management and evolving into music promotion on streaming platforms. I excel at building relationships, designing high-impact campaigns, and driving engagement across international and domestic markets. I aim to leverage my analytical background and creative strategy expertise to boost a dynamic music company's success.…I am a creative and results-driven professional with 9+ years in the UK music industry, starting out in artist management and evolving into music promotion on streaming platforms. I excel at building relationships, designing high-impact campaigns, and driving engagement across international and domestic markets. I aim to leverage my analytical background and creative strategy expertise to boost a dynamic music company's success.

Available to hire

I am a creative and results-driven professional with 9+ years in the UK music industry, starting out in artist management and evolving into music promotion on streaming platforms.

I excel at building relationships, designing high-impact campaigns, and driving engagement across international and domestic markets. I aim to leverage my analytical background and creative strategy expertise to boost a dynamic music company’s success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Streaming Campaigns Lead / Digital Marketing at Absolute Label Services

July 1, 2019 - February 28, 2022

Planned and executed streaming campaigns and DSP pitches for artists and labels. Mentored 3 junior staff in streaming and digital marketing. Blog contributor for the company website. Managed social media accounts and asset creation. Led campaigns to increase playlist placements and engagement across DSPs.

Streaming Marketing Strategist at ADA - Warner Music Group

March 1, 2022 - February 28, 2023

Provided streaming strategy to developing artists and viral influencers on TikTok; led social media content strategies and streaming marketing campaigns. Maintained 100% success rate getting clients' music added to playlists on Spotify, Apple Music, and Amazon. Managed relationships with DSPs; clients included Monty Keates, Jenna Bennett, Kilo, House of EL, Universal Music EMEA. Coordinated with Apple Music, Amazon Music, and VEVO; contributed to BRIT campaigns across DSPs.

Freelancer at Melomentum

March 1, 2023 - Present

Freelance marketing consultant delivering streaming campaigns and DSP outreach for artists and labels; built relationships with DSPs and influencers and supported paid social media promotions; enhanced campaign performance and engagement.

Campaign Lead / Marketing Lead at The Orchard - Sony Music Entertainment

October 1, 2023 - May 31, 2024

Led external communications and streaming campaigns for artists and labels; managed social media content, asset creation, and DSP outreach; played a key role in campaign planning and execution.

Growth Marketing Specialist at SoundCampaign

August 1, 2025 - Present

Leading the company’s external comms with the artist & labels using the service. Rebooting the company’s social media account (63k+), communicating with their followers. Setting up Meta and TikTok ads and other paid social media promotions. ROAS of 3.0