EM

Eliana Medalie

Available to hire

I am a creative and results-driven professional with 9+ years in the UK music industry, starting out in artist management and evolving into music promotion on streaming platforms.

About

I am a creative and results-driven professional with 9+ years in the UK music industry, starting out in artist management and evolving into music promotion on streaming platforms.

I excel at building relationships, designing high-impact campaigns, and driving engagement across international and domestic markets. I aim to leverage my analytical background and creative strategy expertise to boost a dynamic music company’s success.

  • 7 years' experience
  • Joined November 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience· 5 roles

Growth Marketing Specialist · SoundCampaignAug 2025 – Present · 1 yr 4 mos

Leading the company’s external comms with the artist & labels using the service. Rebooting the company’s social media account (63k+), communicating with their followers. Setting up Meta and TikTok ads and other paid social media promotions. ROAS of 3.0

Campaign Lead / Marketing Lead · The Orchard - Sony Music EntertainmentOct 2023 – May 2024 · 8 mos

Led external communications and streaming campaigns for artists and labels; managed social media content, asset creation, and DSP outreach; played a key role in campaign planning and execution.

Freelancer · MelomentumMar 2023 – Present · 3 yrs 9 mos

Freelance marketing consultant delivering streaming campaigns and DSP outreach for artists and labels; built relationships with DSPs and influencers and supported paid social media promotions; enhanced campaign performance and engagement.

Streaming Marketing Strategist · ADA - Warner Music GroupMar 2022 – Feb 2023 · 1 yr
Streaming Campaigns Lead / Digital Marketing · Absolute Label ServicesJul 2019 – Feb 2022 · 2 yrs 8 mos

Education

BA (Hons) in Media & Communications (Music Business Specialization) · Birmingham City University2015 – 2019

Certifications and awards

BPI / Music Ally Certification2019 – 2025

YouTube, Facebook, Instagram & TikTok Marketing Certified

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