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I'm a brand designer, illustrator, and creative marketing designer with a keen interest in storytelling, symbolism and metaphors. As a global citizen, raised in Mumbai and having lived and worked in Paris, London and Tel Aviv, I bring a unique perspective and cultural competency to my work. My work merges conceptual thinking with artistic execution, creating compelling brand narratives.…

Elianna Mayer Penkar

Brand Designer, Illustrator, Designer, +2

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I'm a brand designer, illustrator, and creative marketing designer with a keen interest in storytelling, symbolism and metaphors. As a global citizen, raised in Mumbai and having lived and worked in Paris, London and Tel Aviv, I bring a unique perspective and cultural competency to my work. My work merges conceptual thinking with artistic execution, creating compelling brand narratives.…

Available to hire

I’m a brand designer, illustrator, and creative marketing designer with a keen interest in storytelling, symbolism and metaphors.

As a global citizen, raised in Mumbai and having lived and worked in Paris, London and Tel Aviv, I bring a unique perspective and cultural competency to my work. My work merges conceptual thinking with artistic execution, creating compelling brand narratives.

Skills

Adobe Illustrator

Adobe Photoshop

Brand Identity

Editorial Illustration

Figma

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Brand Identity

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Marathi (Marāṭhī)

Beginner

Hebrew (modern)

Beginner

Work Experience

Brand Designer & Creative Marketing Designer at Hybrid, Tel Aviv

June 1, 2022 - August 1, 2025

Brand Designer & Creative Marketing Designer at Hybrid, Tel Aviv. Conceptualized and executed Spirulife beauty brand—from rebrand through 100+ packaging designs and campaigns, expanding the brand language across touchpoints. Created digital and print campaigns for retainer clients and aligned with client design teams to meet company goals. Developed brand identities across varied industries, produced brand guidelines, and crafted custom illustration styles and iconography. Added internal branding assets (office mural, stickers, newsletters, social campaigns) and designed case studies for the company website. Led AI-assisted image and asset creation and contributed to quarterly menu designs for a restaurant.

Advertising Trainee at GREAT DIGITAL - MASA PROGRAM, Tel Aviv

October 1, 2021 - February 1, 2022

Configured UI for a digital display showcasing 2021 statistics; analyzed AI platform weaknesses and delivered a detailed report; created wireframes for a conceptual NFT advertising pitch; produced storyboards for video advertisements; delivered social media creatives for Playtika; designed infographics based on statistical data for presentations.

Brand Designer & Illustrator at Freelancer (India & UK)

January 1, 2018 - September 1, 2021

Conceptualised and executed brand identities across varied industries; created editorial product manuals; illustrated educational and quirky comic strips for women’s wellness brand Nua; script writing for social media advertisements for Shopoholic; illustrated video backdrops and brand assets for Mission Maker's podcast; personal project: writing and illustrating a children’s picture book; collaborated with authors to create brand assets and merchandise.

Junior Graphic Designer at Two Design Studio, Mumbai

September 1, 2017 - December 1, 2017

Conceptualised brand narratives prior to the design phase; gathered insights during client workshops; hand-crafted experimental typography for posters; created logo concepts and visual language pitches; formed spatial design concepts for client offices; defined design briefs and feedback for collaborators.

Brand Designer Apprentice at SEENK, Creative Agency, Paris

May 1, 2016 - September 1, 2016

Crafted custom typography for rebranding; worked on logo concepts and refinements; illustrated brand assets for rebranding projects.