Elianna Mayer Penkar

Brand Designer & Creative Marketing Designer at Hybrid, Tel Aviv. Conceptualized and executed Spirulife beauty brand—from rebrand through 100+ packaging designs and campaigns, expanding the brand language across touchpoints. Created digital and print campaigns for retainer clients and aligned with client design teams to meet company goals. Developed brand identities across varied industries, produced brand guidelines, and crafted custom illustration styles and iconography. Added internal branding assets (office mural, stickers, newsletters, social campaigns) and designed case studies for the company website. Led AI-assisted image and asset creation and contributed to quarterly menu designs for a restaurant.

Configured UI for a digital display showcasing 2021 statistics; analyzed AI platform weaknesses and delivered a detailed report; created wireframes for a conceptual NFT advertising pitch; produced storyboards for video advertisements; delivered social media creatives for Playtika; designed infographics based on statistical data for presentations.

Conceptualised and executed brand identities across varied industries; created editorial product manuals; illustrated educational and quirky comic strips for women’s wellness brand Nua; script writing for social media advertisements for Shopoholic; illustrated video backdrops and brand assets for Mission Maker's podcast; personal project: writing and illustrating a children’s picture book; collaborated with authors to create brand assets and merchandise.