I’m the founder of a software and web development agency, with 5+ years of experience turning complex problems into structured, shippable products. Alongside my product work, I lead a team that takes ideas from strategy all the way through to launch, so I bring both the strategic thinking of a PM and the execution power of a full development team.I work best at the intersection of business strategy, user needs, and technical execution; defining what gets built, why it matters, and how to measure success. My focus areas include MVP development for early-stage startups, SaaS platform management, AI & automation product strategy, and mobile app development. I’m comfortable working across the full product lifecycle, from discovery and roadmapping to sprint planning, stakeholder alignment, and post-launch iteration.What I can deliver:
-Structured roadmapping & backlog prioritization
-Lean MVP scoping
-MVP Development
-Website Development
-Software Development
-Cross-functional collaboration with design, dev & stakeholders
-AI-ready product thinking built into the core, not bolted on
-Automation & AI Implementation Strategy
Together, that means you get a partner who can define the right product and build it; strategy and execution under one roof.If you’re building a product that needs clarity, direction, and execution discipline and a team that can actually ship it—let’s talk.
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INSIG is one of the leading insurance companies in the Balkans. We redesigned its digital presence with a modern, innovative approach, creating a more intuitive and engaging website experience that makes insurance simpler, clearer, and more accessible for its customers.
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