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SEO and content strategist with 8+ years of experience helping digital businesses grow through organic search, content optimisation, and performance-focused marketing. Experienced in keyword research, SEO content planning, on-page optimisation, analytics, and AI-assisted content workflows. I enjoy combining data, user intent, and content strategy to improve visibility, traffic, and conversion while collaborating closely with founders, product teams, and marketers in fast-moving environments.…SEO and content strategist with 8+ years of experience helping digital businesses grow through organic search, content optimisation, and performance-focused marketing. Experienced in keyword research, SEO content planning, on-page optimisation, analytics, and AI-assisted content workflows. I enjoy combining data, user intent, and content strategy to improve visibility, traffic, and conversion while collaborating closely with founders, product teams, and marketers in fast-moving environments.

Elisa Koek

Content Strategist, Growth Marketer, Marketing Strategist, +2

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SEO and content strategist with 8+ years of experience helping digital businesses grow through organic search, content optimisation, and performance-focused marketing. Experienced in keyword research, SEO content planning, on-page optimisation, analytics, and AI-assisted content workflows. I enjoy combining data, user intent, and content strategy to improve visibility, traffic, and conversion while collaborating closely with founders, product teams, and marketers in fast-moving environments.…SEO and content strategist with 8+ years of experience helping digital businesses grow through organic search, content optimisation, and performance-focused marketing. Experienced in keyword research, SEO content planning, on-page optimisation, analytics, and AI-assisted content workflows. I enjoy combining data, user intent, and content strategy to improve visibility, traffic, and conversion while collaborating closely with founders, product teams, and marketers in fast-moving environments.

Available to hire

SEO and content strategist with 8+ years of experience helping digital businesses grow through organic search, content optimisation, and performance-focused marketing. Experienced in keyword research, SEO content planning, on-page optimisation, analytics, and AI-assisted content workflows.

I enjoy combining data, user intent, and content strategy to improve visibility, traffic, and conversion while collaborating closely with founders, product teams, and marketers in fast-moving environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Dutch

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Content & SEO Team Lead at LCKY Group

December 2, 2023 - Present

Leading the Content & SEO team at LCKY Group, driving organic growth across acquisitions and retention for multiple brands. Owns keyword research, content planning, landing pages, and optimization. Collaborates with product, marketing, design, and commercial teams to align messaging and growth initiatives. Introduced AI-assisted workflows to boost content production efficiency and standardized SEO KPIs, translating data into actionable improvements. Manages cross-market content across Spain and other markets, with a focus on conversion and audience engagement. Delivers editorial and campaign content aligned with product positioning and growth objectives, ensuring consistency across channels and touchpoints. Leads fast-paced, international projects and steers SEO content initiatives from inception to performance.

Project & Content Manager at Betsson

September 2, 2022 - November 2, 2023

Project & Content Manager at Betsson (remote). Led multi-brand content projects, coordinating with product, marketing, and UX teams. Developed content calendars, briefs, and localization workflows; optimized content for acquisition and retention; tracked performance and iterated campaigns based on data. Ensured brand voice consistency and timely delivery across channels; supported SEO and content optimization across markets; contributed to strategy and stakeholder management.

Communication & PR Manager at Opportunity Network

October 2, 2020 - November 2, 2021

Communication & PR Manager for Opportunity Network (Spain). Shaped external communications and PR strategy across markets. Built media relationships, created press materials, and managed corporate communications. Led event and partnership campaigns and supported content marketing efforts, aligning with growth objectives and brand positioning.

Content Marketing Lead at KaFe Rocks

December 2, 2021 - August 2, 2022

Content Marketing Lead at KaFe Rocks (Malta). Oversaw content strategy and execution for growth initiatives across product and CRM journeys. Drove keyword research, content planning, and optimization across acquisition and retention. Collaborated with product, design, and marketing to deliver high-impact content; improved organic performance through testing and data-driven optimization; developed multi-market content and editorial calendars; supported content across product and CRM touchpoints.