I’m Elisabeth Harvey—an English-native copywriter, creative brand storyteller, and brand manager with a background spanning founder, creative director, and ecommerce/brand marketing leadership roles. Across my career, I’ve focused on building brand equity through well-crafted language: defining tone of voice and bringing it to life through the creative tools that make brands feel distinctive, consistent, and genuinely memorable. Recently, I led the Ulvang brand refresh while overseeing day-to-day marketing and ecommerce operations, translating heritage into a modern expression rooted in a clear set of brand pillars and a playful, slightly unexpected tone of voice. Previously, as founder and director of NICO, I built a cult following by shaping an intimate, educational tone of voice that helps customers feel safe, informed, and confident—work that supported strong editorial coverage and culminated in the business being sold in 2024.

Elisabeth Harvey

I’m Elisabeth Harvey—an English-native copywriter, creative brand storyteller, and brand manager with a background spanning founder, creative director, and ecommerce/brand marketing leadership roles. Across my career, I’ve focused on building brand equity through well-crafted language: defining tone of voice and bringing it to life through the creative tools that make brands feel distinctive, consistent, and genuinely memorable. Recently, I led the Ulvang brand refresh while overseeing day-to-day marketing and ecommerce operations, translating heritage into a modern expression rooted in a clear set of brand pillars and a playful, slightly unexpected tone of voice. Previously, as founder and director of NICO, I built a cult following by shaping an intimate, educational tone of voice that helps customers feel safe, informed, and confident—work that supported strong editorial coverage and culminated in the business being sold in 2024.

Available to hire

I’m Elisabeth Harvey—an English-native copywriter, creative brand storyteller, and brand manager with a background spanning founder, creative director, and ecommerce/brand marketing leadership roles. Across my career, I’ve focused on building brand equity through well-crafted language: defining tone of voice and bringing it to life through the creative tools that make brands feel distinctive, consistent, and genuinely memorable.

Recently, I led the Ulvang brand refresh while overseeing day-to-day marketing and ecommerce operations, translating heritage into a modern expression rooted in a clear set of brand pillars and a playful, slightly unexpected tone of voice. Previously, as founder and director of NICO, I built a cult following by shaping an intimate, educational tone of voice that helps customers feel safe, informed, and confident—work that supported strong editorial coverage and culminated in the business being sold in 2024.

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Language

English
Fluent

Work Experience

Brand Marketing & Ecommerce Manager at Brav / Ulvang
December 1, 2022 - November 30, 2025
Led the Ulvang brand refresh while overseeing daily marketing and ecommerce operations. Managed copywriting and content development/production, supported brand identity and marketing strategy, handled PR and brand positioning, and drove ecommerce analysis and optimization. Also focused on community building through social media management, helping ensure the refreshed brand tone of voice showed up consistently across channels.
Freelance Advertising Photographer at Compadre Picture Co.
October 1, 2014 - March 31, 2022
Worked with business clients to develop creative concepts and execute high-end advertising imagery. Delivered photography and post-production, managed client relationships, and owned production and timeline management to bring campaigns to completion.
Founder & Director at NICO
December 1, 2012 - October 31, 2022
Founded NICO and grew it into an established Australian name through strong brand storytelling. Owned copywriting, content development and production, and helped shape brand identity and marketing strategy. Managed ecommerce design and optimization and ran social media management to build a loyal customer community. The business was sold to new ownership in 2024.

Education

Bachelor of Photography (majoring in Creative Advertising and Art History) at Griffith University
January 1, 2004 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Education