Available to hire
I am a freelance UX/UI designer with a background in marketing and copywriting, specialising in iOS and Android native apps, tablet and web design, and working in agile environments with in-house and remote developers.
I build and scale design systems to ensure consistent UI across platforms, conduct UX research, design user flows, IA, wireframes and prototypes, and lead user testing for SaaS and AI-powered tools. I enjoy turning insights into intuitive experiences, crafting personas and UX strategies, and delivering high-fidelity prototypes for desktop and mobile products, including cross-platform iOS/Android apps and white-label solutions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
German
Fluent
Thai
Intermediate
Work Experience
Freelance UX/UI Designer at Monkeys Play Drums Ltd
May 1, 2019 - PresentDelivered responsive web design solutions following major rebranding initiatives, ensuring seamless multi-device experiences, improving UX consistency and alignment with international branding goals; built, maintained and scaled design systems to ensure consistent UI across platforms; conducted UX research, designed user flows, IA, wireframes, and led user testing for an AI-powered HR platform; created and optimised user journeys, wireframes and high-fidelity prototypes for desktop-based SaaS products; improved usability of a data analytics platform with interactive prototypes; designed mobile journeys for a white-label app used by merchants during the pandemic; developed personas, UX strategy, and native UI for cross-platform (iOS & Android) pharmacy-related mobile app; participated in design workshops to ideate and iterate on new and existing experiences.
Head of Design at Jaggu
February 1, 2019 - May 31, 2019Leading design for several web products providing consumer insights using AI and ML for a range of clients including Dell and Kantar. Handover and communication with a development team in India. Defining brand guidelines, creating a component library to ensure consistency across platforms.
Design Team Lead at Apex Mobiletech
July 1, 2016 - February 28, 2019Implementing new processes throughout the design department and across the company to improve efficiency and motivation. Sketches, wireframes, prototypes, sitemaps and high level designs for existing software. Design for a 3D/VR property simulation native application for web and desktop. Creating interactive design patterns in HTML / CSS to ensure consistency across projects for developers. Team management across multiple time zones. Redesign of Apex’s core tablet application. Creating personas based on user research.
Marketing Assistant at AppyParking
October 1, 2015 - July 31, 2016Design and copywriting of e-mail newsletters. Social media posts, analytics & responses (Facebook, Twitter, YouTube, Vimeo, LinkedIn). Customer lifecycle (CRM, in-app journeys, user retention). iOS and Android app design. Building the website based on a HTML / CSS template. Prototyping and user testing. Qualitative and quantitative user research.
Junior Creative at Steel London
July 1, 2015 - December 31, 2015E-mail design for Debenhams and TalkTalk. Copywriting intern.
Copywriter / Copywriting Intern at DDB Tribal Vienna
February 1, 2013 - May 31, 2014Copywriting for McDonald’s, T-Mobile, Persil, Spar and Ottakringer.
Education
BA (Hons) Advertising and Brand Management at Staffordshire University
September 5, 2014 - June 5, 2015BA (Hons) Advertising and Brand Management at Staffordshire University
January 11, 2030 - February 2, 2026Qualifications
Industry Experience
Financial Services, Government, Energy & Utilities, Healthcare, Real Estate & Construction, Retail, Travel & Hospitality, Software & Internet, Media & Entertainment, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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