Elise Richon

International Marketing Manager at Upshelf

Led a cross-functional marketing function (lead generation, brand growth, and multi-channel campaigns) across Europe, Canada, and the USA. Directed a nine-person team, implemented automation tools to streamline workflow, and improved lead conversions. Drove a company-wide re-branding effort, maintained cohesive brand messaging across materials and channels with design teams and agencies. Owned development and optimization of marketing and sales materials, tracked campaign performance, and reported data-driven insights to the CEO to refine future strategies. Implemented automation for lead capture from web, social, and acquisition strategies; migrated CRM to Zoho CRM to improve opportunity tracking; analyzed e-commerce data to identify opportunities and create market analysis for stakeholders. Focused on the 4 Ps of online products and digital marketing trends to drive strategic decisions. Managed budgets, market research, competitor and trend analysis.

Marketing & Trend Analysis at Upshelf

Identified business opportunities and developed market expansion strategies. Executed Email Marketing and Customer Acquisition programs, conducted web performance and data-driven relationship management, and built strategic partnerships to support product launches and growth. Led digital engagement, content marketing, and influencer outreach to drive acquisition and retention; optimized UX and customer experience for improved conversions; fostered global partnerships and collaborations for broader market reach.

Marketing & Trend Analysis (Early Career) at Upshelf

Branding & Marketing Positioning: Developed brand strategies to enhance corporate identity and visibility. Designed multi-channel marketing campaigns to drive engagement. Conducted feasibility studies and managed product launches for market expansion. Led content marketing, email campaigns, and social media to boost acquisition and retention. Built influencer and community growth for the App launch and improved UX for online experience; established global partnerships and networking; applied data-driven strategy to support decisions.

International Marketing Manager at Upshelf (SaaS company)

Lead end-to-end international marketing across inbound/outbound and social selling; built and managed a nine-person team; implemented automation to streamline workflows and boost efficiency; migrated CRM to Zoho CRM; analyzed e-commerce data to identify opportunities and optimize marketing ROI; focused on the 4 Ps to drive cross-channel campaigns; established and maintained strategic partnerships to enable upsell and cross-sell and support customer retention.