Available to hire
Senior Graphic Designer and Art Director specializing in brand identity, packaging, and experiential design. I’m curious by nature and love collaborating to explore creative directions and bring ideas from concept through final execution across retail, digital, and physical spaces.
With eight years in-house experience at Urban Outfitters plus ongoing freelance work, I partner closely with cross-functional teams to translate campaign and product goals into cohesive, production-ready design systems.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Graphic Designer and Art Director (Senior Graphic Designer) at Urban Outfitters
October 1, 2021 - PresentLead designer on a team of six designers across brand identity, CPG packaging, and art direction for Urban Outfitters Home. Developed packaging systems for high-volume novelty product launches, designing custom packaging from vendor dielines through final production (including custom Spalding Basketballs). Contributed to early-stage campaign ideation by creating creative concepts, pitch decks, and visual directions for seasonal initiatives. Partnered with creative directors, marketing, store environment, merchandising, and cross-functional teams to translate campaign objectives into cohesive design solutions while managing concurrent projects and tight production deadlines. Mentored junior designers through feedback, critiques, and collaborative development.
Senior Graphic Designer at Urban Outfitters
October 1, 2021 - PresentKeen understanding of brand identity, strong conceptor for campaigns and brand initiatives; Creative lead overseeing much of UO Home packaging, leading new design initiatives; Extensive experience in packaging design and production—including dielines, print file setup, and working with vendors to ensure high-quality execution; Mentor to mid and junior level designers on skillshares and various projects.
Mid-Level Graphic Designer at Urban Outfitters
October 1, 2020 - October 1, 2021Assisted with UO Holiday 2021 campaign creating large-scale window designs with CD; Stepped into larger role with package design, mentorship, communication; Designed retail signage, sale posters, event materials, wallpaper displays, wayfinding; Assisted with digital design including social media, emails, and paid advertising; Collaborated with buyers, photographers, copywriters to better develop projects.
AI G.A. a t U.M.D. Chapter President
October 1, 2019 - December 31, 2020Coordinated and launched event workshops, portfolio reviews, and guest speaker sessions. Served as the primary liaison between club members, faculty, and external partners.
Chapter President at AIGA, University of Maryland Chapter
October 1, 2019 - December 1, 2020Coordinated and launched event workshops, portfolio reviews, and guest speaker sessions; Served as the primary liaison between club members, faculty, and external partners; Encouraged participation, addressed member needs, and fostered a positive and inclusive environment.
Advertising Director for UMD “S.E.E.” at University of Maryland
January 1, 2019 - December 31, 20191-credit course instructor at University of Maryland
January 1, 2019 - December 31, 2019Freelance Designer, Art Director
May 1, 2018 - PresentPartner with brands, cultural organizations, musicians, and small businesses to develop brand identities, packaging, campaign assets, and digital experiences. Past clients include Makine Studios, WYNK, Yowie, Sproos!, BlackStar Film Festival, Kode With Klossy, Sisterfriend Jewelry, Park City Presents, and Park City Music Hall.
Freelance Art Director
May 1, 2018 - PresentPartner with brands, cultural organizations, musicians, and small businesses to develop brand identities, packaging, campaign assets, and digital experiences. Clients include Makine Studios, WYNK, Yowie, Sproos!, BlackStar Film Festival, Kode With Klossy, Sisterfriend Jewelry, Park City Presents, and Park City Music Hall. Focus areas include concept development, visual direction, identity systems, and production-ready deliverables across print and digital touchpoints.
Freelance Senior Graphic Designer / Art Director at Various Clients (Philly / NYC)
May 1, 2018 - PresentCollaborated with brands on flyers, logos, and social assets; designed promotional materials for events and campaigns; planned and executed large-scale shows (100+ attendees); curated a 16-person experiential art show, 'Dollhouse', in a South Philly row home with 90+ attendees.
Freelance Senior Graphic Designer / Art Director at Various clients (Philadelphia / NYC)
May 1, 2018 - PresentCollaborated with brands in Philadelphia and NYC on flyers, logos, and social content; designed flyers and planned large-scale shows; curated a 16-person experiential art show, “Dollhouse,” in a South Philly row home with 90+ attendees.
Freelance Senior Graphic Designer / Art Director at Self-Employed / Freelance
May 1, 2018 - PresentWorked with brands in Philadelphia and NYC for flyers, logos, social; clients included Yowie, Goods Vintage, Blackstar Film Festival, Kode for Klossy, Philly Roller Derby, Sisterfriend, Photo lounge, Sproos. Designed flyers and planned large-scale show with 100+ attendees. Curated a 16-person experiential art show, “Dollhouse”, in a South Philadelphia row home with 90+ attendees.
Freelance Graphic Designer at Self-Employed
May 1, 2018 - PresentManaged projects and deadlines with collaboration; served communities in the Philadelphia area with diverse client work; stayed current with trends and visual appeal through a variety of projects; past clients include Makine Studios, WYNK, Yowie, Sproos!, Blackstar Film Festival, Kode for Klossy, & Sisterfriend Jewelry.
Junior Graphic Designer at Urban Outfitters
May 1, 2018 - October 1, 2020Re-created many posters, designs, assets from Senior Designer’s direction; Worked heavily with project managers to design fast-paced design needs: signage, posters, merch; Contributed to seasonal campaigns, created print textures, logos, editorial layouts; Conceptualized + designed packaging from dielines and copy to print-ready files + tech packs.
Freelance Graphic Designer at Freelance
May 1, 2018 - PresentPast clients include: Makine Studios, WYNK, Yowie, Sproos!, Blackstar Film Festival Kode for Klossy, & Sisterfriend Jewelry; Independent designer and self-starter eager to help communities in Philly area and beyond; Specializing in logos, custom typography, social graphics, branding presentations, and brand id.
Intern: Brand Identity Graphic Designer at Urban Outfitters
September 1, 2017 - September 1, 2017Designed and presented a high-profile intern project to senior leadership and the Chief Creative Officer AI at the U.M.D. Chapter.
Intern: Print Graphic Designer at Urban Outfitters
September 1, 2017 - PresentDeveloped industry-standard typography knowledge, contributed to seasonal graphics; Designed, printed, and presented company-wide intern project to leadership; Learned collaborative design processes, fundamentals of print, digital, and package design.
Education
Bachelor of Arts in Studio Art (Graphic Design) at University of Maryland, College Park
January 11, 2030 - December 12, 2025Fellowship in Strategic Design and Communication at University of Maryland, Smith School of Business
January 11, 2030 - December 12, 2025Bachelor of Arts in Studio Art (Graphic Design) at University of Maryland, College Park
January 11, 2030 - December 30, 2025Fellowship in Strategic Design and Communication at Smith School of Business, University of Maryland
January 11, 2030 - December 30, 2025Bachelor of Arts in Studio Art (Graphic Design) at University of Maryland, College Park
January 11, 2030 - May 11, 2026Fellowship in Strategic Design and Communication at Smith School of Business, University of Maryland
January 11, 2030 - May 11, 2026Bachelor of Arts in Studio Art (Graphic Design) at University of Maryland, College Park
January 11, 2030 - May 11, 2026Fellowship in Strategic Design and Communication at Smith School of Business, University of Maryland
January 11, 2030 - May 11, 2026B.A. in Studio Art (Graphic Design) at University of Maryland, College Park
January 11, 2030 - June 28, 2026Fellowship in Strategic Design and Communication at Smith School of Business, University of Maryland
January 11, 2030 - June 28, 2026B.A. Studio Art (Graphic Design) at University of Maryland, CP
January 1, 2017 - January 1, 2019Fellowship in Strategic Design and Communication (Smith School of Business) at Smith School of Business, University of Maryland
January 1, 2019 - December 31, 20191-credit course instructor at University of Maryland
January 1, 2019 - December 31, 2019B.A. Studio Art (Graphic Design) at University of Maryland, CP
January 1, 2013 - January 1, 2017Fellowship in Strategic Design and Communication at Smith School of Business
January 11, 2030 - July 27, 2026Qualifications
Clarvit Scholarship
January 11, 2030 - December 30, 2025G.D. course instructor (1-credit)
January 11, 2030 - December 30, 2025Graphic Design Clarvit Scholarship
January 11, 2030 - May 11, 2026Graphic Design Clarvit Scholarship
January 11, 2030 - May 11, 2026Graphic Design Clarvit Scholarship
January 11, 2030 - June 28, 2026STIC 1-Credit Graphic Design Course Instructor
January 11, 2030 - June 28, 2026Philly AIGA Portfolio Reviewer
January 11, 2030 - July 14, 2026Graphic Design Clarvit Scholarship
January 11, 2030 - July 14, 2026Philly AIGA Portfolio Reviewer
January 11, 2030 - July 27, 2026Graphic Design Clarvit Scholarship
January 11, 2030 - July 27, 20261-credit course instructor (UMD)
January 11, 2030 - July 27, 2026Advertising Director for UMD “S.E.E.”
January 11, 2030 - July 27, 2026AIGA President - UMD Chapter
January 11, 2030 - July 27, 2026Industry Experience
Retail, Media & Entertainment, Professional Services, Software & Internet, Education, Other, Consumer Goods, Non-Profit Organization
Pitched + delivered concept for Urban Outfitter’s yearly SXSW activation in Austin, Texas. Designed a pitch deck, presented to various teams internally and externally (marketing, higher-up execs), and executed designs for print mediums. We created stage backdrops, large-scale neon spot color posters, a range of merch giveaways, and custom type + icons. UO provided housing + transportation to Austin for this event, so I was able to see this event in person with my AD + CD.
Designed custom typeface for the Parade x UO launch and activation. Created posters for in-store display, wheat-paste posters, custom stickers, merch, and window vinyl. Shows is a series of printed materials, various signs, and activation posters for this event. I attended the event as well, as UO provided transportation and housing, and got to get a custom embroidery patch!
Created brand-id for local restaurant in Philadelphia. Worked closely with the owner and team to develop logo, color, and branding for her new restaurant. Team loved the work, and we had a great Friends and Family soft-launch!
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