I've built experience across freelance, agency, and in-house environments covering social media strategy, content creation, campaign coordination, email marketing, and Meta advertising across B2C and B2B brands. What drives me is the creative side, building a brand identity that feels like something people can relate to and connect with. Early in my career and genuinely curious about how brands show up online, not just what they post but why it works. The industry moves fast and I love that. New platforms, new tools and AI taking over half the job description. This early on, I'm focused on putting myself outside my comfort zone and seeing where it takes me while I adapt and learn.…

Elisha Yacoub

I've built experience across freelance, agency, and in-house environments covering social media strategy, content creation, campaign coordination, email marketing, and Meta advertising across B2C and B2B brands. What drives me is the creative side, building a brand identity that feels like something people can relate to and connect with. Early in my career and genuinely curious about how brands show up online, not just what they post but why it works. The industry moves fast and I love that. New platforms, new tools and AI taking over half the job description. This early on, I'm focused on putting myself outside my comfort zone and seeing where it takes me while I adapt and learn.…

Available to hire

I’ve built experience across freelance, agency, and in-house environments covering social media strategy, content creation, campaign coordination, email marketing, and Meta advertising across B2C and B2B brands.

What drives me is the creative side, building a brand identity that feels like something people can relate to and connect with.

Early in my career and genuinely curious about how brands show up online, not just what they post but why it works.

The industry moves fast and I love that. New platforms, new tools and AI taking over half the job description. This early on, I’m focused on putting myself outside my comfort zone and seeing where it takes me while I adapt and learn.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Intermediate
Arabic
Intermediate

Work Experience

Social Media Strategist (Freelance)
November 1, 2025 - Present
Led end-to-end social media strategy across Instagram, TikTok, and Google Business, planning monthly content calendars aligned to business goals. Defined content direction, coordinated content shoots from concept through execution, and created and edited short-form video content (Reels, TikTok, Stories). Managed bookings and enquiries through clear CTAs and story activity, optimized business profiles for SEO and discovery, and monitored performance with monthly reporting. Maintained regular client communication to align strategy and priorities.
Marketing Assistant at The Majors Agency
March 1, 2025 - October 1, 2025
Supported content creation and digital campaigns for multiple clients, including shoot coordination, campaign rollouts, and delivering client assets. Assisted with website updates using WordPress and Squarespace, and supported Meta ad campaigns including reporting and performance tracking.
Marketing Assistant
March 1, 2024 - May 1, 2026
Supported marketing initiatives with research into market trends and contributed to campaign strategy, including B2B and B2C support. Created written content for email campaigns, product descriptions, and social copy, assisting with CRM and email marketing workflows. Supported HubSpot workflows, created Canva assets, supported bespoke B2B brand concepts and partnerships, and assisted with influencer campaigns and campaign-led photoshoots. Helped with campaign reporting and performance tracking.
Creative Assistant at Lilo-Creative Studios
July 1, 2022 - February 1, 2024
Supported digital marketing and social media for label and artist creative projects. Helped with videography, photography, and content production, including campaign planning and execution. Assisted with event logistics, music video shoots, and partner coordination to support smooth project delivery.
Sales Assistant at Sunglass Hut - Myer Northland
November 1, 2021 - Present
Provided customer service in a fast-paced retail environment, consistently meeting sales targets and KPIs. Used point-of-sale systems and maintained a strong customer-focused approach, ensuring organized and reliable service.

Education

Bachelor of Media & Communications (Public Relations) at Swinburne University of Technology
January 1, 2014 - October 1, 2021

Qualifications

High School Certificate (VCE)
January 11, 2030 - September 23, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other