Available to hire
I don’t just “post” content; I build marketing funnels that live on social media. Specializing in high-retention video and semantic SEO, I help brands move past vanity metrics to focus on what actually matters: community and conversion.
In the last 60 days, I’ve helped clients achieve a 630% increase in reach and a 156% jump in interactions by pivoting from generic posting to intentional strategy. If you’re tired of seeing red arrows on your dashboard and want a partner who treats your brand like their own, let’s talk.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Social Media Executive at Proveeda
November 3, 2021 - May 3, 2023- Developed community by encouraging discussion and responding to mentions in a timely, witty, and conversational manner.
- Drove improvement across all platforms by refining strategies to reflect latest trends and industry changes.
- Used Photoshop to create compelling visuals that received positive engagement.
Tracked competitor activity, aiming to consistently be one step ahead in innovative, captivating content.
- Observed online trends and patterns to effectively plan future content for maximum impact.
- Wrote content and uploaded it to Proveeda's content management system.
- Created dynamic graphics to accompany blog posts. •
- Applied digital styling techniques to enhance photo colour and quality, editing to align with brand guidelines.
- Liaised with marketing and design teams to deliver high-quality assets for successful campaigns.
Digital Content Creator at Wired Retail Group
March 6, 2025 - November 8, 2023- Monitored User Generated Content (UGC), selecting posts for approval in the social plan. Manage website design, content, and SEO Marketing.
- Facilitated positive experiences for customers engaging with the brand on social media. - Responsible for posting daily content for 3 different brands on at least 3 social media platforms each.
- Hosting weekly and monthly TikTok Live Shops for 2 different brands
- Creating content strategies to generate hype for product launches and campaigns
- Responsible for product photography for 2 different websites.
- Produce successful email marketing campaigns for B2C and B2B businesses
- Construct blog posts to improve reader satisfaction
- Used story telling abilities to create hype and engagement around narratives on social media. Responsible for seeking and building relationships with desired social media influencers.
Social Media Executive / Account Manager at Generate Leads Online
November 12, 2025 - February 28, 2025- Develop and implement comprehensive social media strategies for 6 diverse client accounts.
- Manage all aspects of social media campaigns,
including content creation, scheduling, and posting across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Monitor and analyse social media performance metrics (e.g., reach, engagement, conversions) and generate reports which were presented to clients.
Identify and capitalise on social media trends and opportunities to enhance client visibility and engagement.
- Develop high-quality, engaging, and brand-consistent social media content (e.g., text posts, images, videos). Build and maintain strong online communities around each client brand.
- Maintain regular communication with clients, providing updates on campaign progress and addressing any concerns.
- Collaborate with clients to develop and refine social media strategies.
- Recognised as "Employee of the Month" twice, demonstrating exceptional performance and dedication. Conduct regular meetings with 6 clients to discuss social media strategies, campaign performance, and address any concerns.
- Act as the primary point of contact for clients, ensuring their satisfaction throughout the project lifecycle.
Freelance Digital Marketer at EMFCREATIVE
March 1, 2025 - Present- Strategic Brand Development: Designing and executing bespoke 360° social media strategies for diverse clients, focusing on "Intent-Based Marketing" to convert reach into revenue.
- Algorithmic Adaptation: Proactively auditing and pivoting content strategies in response to 2026 platform updates, specifically focusing on SEO optimisation and original content prioritisation.
- Data Analytics & Reporting: Analysing complex performance metrics to produce comprehensive monthly reports, consistently identifying growth opportunities and achieving up to a 630% increase in organic reach.
- Client Relationship Management: Managing the full client lifecycle from initial discovery calls and onboarding to long-term retention and strategy intensives.
- Creative Direction: Leading on-site content shoots for lifestyle and beauty brands, managing everything from shot lists and lighting to directing founder-led storytelling.
- High-Retention Video Production: Scripting, filming, and editing short-form video content (Reels/TikTok) optimised for 70%+ completion rates and "saveable" value.
- Copywriting & SEO: Crafting high-conversion captions utilising semantic SEO and keyword integration to improve discoverability and profile search rankings.
- Visual Identity Management: Maintaining cohesive brand aesthetics across all platforms using graphic design tools to create high-impact, original carousels and static imagery.
Education
GCSEs at Northgate High School
January 11, 2030 - May 1, 2026AS Levels - Graphic Design, Photography, English Literature at Northgate High School
January 11, 2030 - May 1, 2026Meta Certification at Meta
January 11, 2030 - May 1, 2026HubSpot Academy Certification at HubSpot Academy
January 11, 2030 - May 1, 2026Qualifications
GCSEs
January 11, 2030 - May 1, 2026AS Levels - Graphic Design, Photography, English Literature
January 11, 2030 - May 1, 2026Meta Certification
January 11, 2030 - May 1, 2026HubSpot Academy Certification
January 11, 2030 - May 1, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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