Hello! I’m Elizabeth Castillo, a marketing and social media professional with 5+ years of experience helping international organizations amplify their presence through strategic content, digital campaigns, and structured content workflows. I specialize in turning ideas into engaging content across formats and platforms, aligning with brand voice and business goals to drive measurable engagement. I’ve collaborated across Switzerland, Belgium, and Latin America in multicultural teams, delivering consistent brand messaging and efficient content production. I thrive at the intersection of creativity and planning, combining imaginative storytelling with structured processes to boost brand visibility, campaigns, and employer branding initiatives.

Elizabeth Castillo

Hello! I’m Elizabeth Castillo, a marketing and social media professional with 5+ years of experience helping international organizations amplify their presence through strategic content, digital campaigns, and structured content workflows. I specialize in turning ideas into engaging content across formats and platforms, aligning with brand voice and business goals to drive measurable engagement. I’ve collaborated across Switzerland, Belgium, and Latin America in multicultural teams, delivering consistent brand messaging and efficient content production. I thrive at the intersection of creativity and planning, combining imaginative storytelling with structured processes to boost brand visibility, campaigns, and employer branding initiatives.

Available to hire

Hello! I’m Elizabeth Castillo, a marketing and social media professional with 5+ years of experience helping international organizations amplify their presence through strategic content, digital campaigns, and structured content workflows. I specialize in turning ideas into engaging content across formats and platforms, aligning with brand voice and business goals to drive measurable engagement.

I’ve collaborated across Switzerland, Belgium, and Latin America in multicultural teams, delivering consistent brand messaging and efficient content production. I thrive at the intersection of creativity and planning, combining imaginative storytelling with structured processes to boost brand visibility, campaigns, and employer branding initiatives.

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Language

English
Advanced
Spanish; Castilian
Fluent
Italian
Advanced
French
Intermediate
German
Beginner

Work Experience

Corporate Communications & Employer Brand Manager at Harvard Radiology Clinic
January 1, 2022 - January 1, 2025
Developed and managed structured digital content workflows to ensure brand consistency across communication channels. Created short-form video, social media posts, and visual assets to support marketing campaigns, events, and employer branding initiatives. Planned and scheduled content across digital platforms while maintaining organized content libraries and editorial calendars. Translated complex medical information into clear, audience-focused messaging for web, social media, and promotional materials. Led the development and management of the company website, coordinating content updates and improving digital visibility.
Employee Engagement & Communications at F. Hoffmann-La Roche – Legal IT
January 1, 2019 - January 1, 2020
Produced digital communication content including videos, posts, and internal campaigns to strengthen employee engagement. Developed structured communication workflows to support information flow across departments. Planned and distributed digital content across internal channels while maintaining consistent messaging. Collaborated with cross-functional teams and supported reporting on engagement initiatives.
Communications Research Intern at IMEC – Communication Unit
January 1, 2017 - January 1, 2018
Conducted research and literature reviews supporting EU-funded communication and technology projects. Assisted in organizing co-creation workshops and collaborative research sessions. Managed social media promotion to increase project visibility and stakeholder engagement. Supported dissemination activities for the EU-funded Content Personalization Network initiative.

Education

MSc in Communication and Media Studies at Vrije Universiteit Brussel – Brussels, Belgium
January 1, 2017 - January 1, 2020
BSc in Corporate Communication and Public Relations at Fachhochschule Nordwestschweiz (FHNW) – Olten, Switzerland
January 1, 2014 - January 1, 2015
BSc in Business Administration and International Management at Universidad San Francisco de Quito – Quito, Ecuador
January 1, 2011 - January 1, 2016

Qualifications

Meta Social Media Marketing Professional Certificate
January 1, 2026 - March 6, 2026

Industry Experience

Healthcare, Life Sciences, Professional Services, Media & Entertainment, Education