Elizabeth Jones

Research, write, edit, and proofread high-quality financial content; produce articles, blog posts, white papers, reports, eBooks, newsletters, website copy, and thought leadership pieces; cover topics such as investing, personal finance, banking, insurance, fintech, markets, retirement planning, taxation, and wealth management; translate complex financial concepts for diverse audiences; develop and maintain editorial standards; review/edit content from junior writers; coach and mentor team members; conduct thorough financial research using reliable data sources; monitor economic trends and regulatory developments; contribute to content strategy and editorial planning; ensure regulatory compliance and collaborate with legal, compliance, and risk teams; apply SEO best practices and optimize on-page content; analyze performance and implement improvements.

Developed engaging blog content in collaboration with the marketing team, increasing audience engagement and social shares. Leveraged emerging SEO techniques to craft high-quality, SEO-optimized articles, blog posts, and social media content, boosting traffic. Implemented a content calendar system to streamline workflows, improving productivity and reducing turnaround time. Collaborated with internal and external partners to develop and execute content strategies; worked with a creative director and copywriting team to deliver projects on time; aligned visuals and copy with designers for optimum brand impact.

Wrote and edited SEO-optimized blog posts, articles, and product descriptions for e-commerce clients, improving organic search rankings for 20+ high-value keywords. Created copy for digital campaigns, increasing click-through rates by at least 20%. Conducted thorough keyword research and topic analysis; delivered engaging, error-free content; customized brand messaging to reach target audiences; collaborated with graphic designers to deliver visually-rich storytelling campaigns.