Hi!👋I’m a Email Marketing & Social Media Specialist with nearly 4 years of experience in brand growth. I started my journey with a passion for structured communication and visual consistency. Over the years, I’ve realized that the best results happen when a brand’s voice stays seamless across every platform. That’s why I focus on two core areas: Email Marketing and Social Media Management. Whether you need a high-converting automated email flow or a vibrant social media strategy, I’m here to help. What I can help you with: ◾ Email Marketing & Automation: I build high-converting automated flows and newsletters. From strategic planning to setting up technical workflows, I ensure your emails stay out of spam and drive real engagement. ◾ Social Media Management & Ads: I manage brand presence across platforms like Facebook, TikTok, YouTube and Instagram. This includes content strategy, community engagement, and running targeted ad campaigns to grow your audience and reach. ◾ Landing Pages & Conversion: I create structured, high-performing landing pages designed to turn visitors into leads. I focus on clear messaging and logical structures that guide users toward a purchase. My goal is to make your marketing systems stay consistent and grow through well-planned, professional execution. 👇You can explore my approach and see my latest case studies here👇 elizabeth.weblium.site…

Elizabeth Paschenko

5.0 (1 review)

Hi!👋I’m a Email Marketing & Social Media Specialist with nearly 4 years of experience in brand growth. I started my journey with a passion for structured communication and visual consistency. Over the years, I’ve realized that the best results happen when a brand’s voice stays seamless across every platform. That’s why I focus on two core areas: Email Marketing and Social Media Management. Whether you need a high-converting automated email flow or a vibrant social media strategy, I’m here to help. What I can help you with: ◾ Email Marketing & Automation: I build high-converting automated flows and newsletters. From strategic planning to setting up technical workflows, I ensure your emails stay out of spam and drive real engagement. ◾ Social Media Management & Ads: I manage brand presence across platforms like Facebook, TikTok, YouTube and Instagram. This includes content strategy, community engagement, and running targeted ad campaigns to grow your audience and reach. ◾ Landing Pages & Conversion: I create structured, high-performing landing pages designed to turn visitors into leads. I focus on clear messaging and logical structures that guide users toward a purchase. My goal is to make your marketing systems stay consistent and grow through well-planned, professional execution. 👇You can explore my approach and see my latest case studies here👇 elizabeth.weblium.site…

Available to hire

Hi!👋I’m a Email Marketing & Social Media Specialist with nearly 4 years of experience in brand growth.

I started my journey with a passion for structured communication and visual consistency. Over the years, I’ve realized that the best results happen when a brand’s voice stays seamless across every platform. That’s why I focus on two core areas: Email Marketing and Social Media Management.
Whether you need a high-converting automated email flow or a vibrant social media strategy, I’m here to help.

What I can help you with:
◾ Email Marketing & Automation: I build high-converting automated flows and newsletters. From strategic planning to setting up technical workflows, I ensure your emails stay out of spam and drive real engagement.
◾ Social Media Management & Ads: I manage brand presence across platforms like Facebook, TikTok, YouTube and Instagram. This includes content strategy, community engagement, and running targeted ad campaigns to grow your audience and reach.
◾ Landing Pages & Conversion: I create structured, high-performing landing pages designed to turn visitors into leads. I focus on clear messaging and logical structures that guide users toward a purchase.

My goal is to make your marketing systems stay consistent and grow through well-planned, professional execution.
👇You can explore my approach and see my latest case studies here👇
elizabeth.weblium.site

See more

Language

English
Advanced
Ukrainian
Fluent

Work Experience

Marketing Specialist at Yamaha Motor Ukraine (Authorized Dealership)
February 1, 2024 - May 1, 2025
Planned and executed digital marketing campaigns across email and social channels; supported CRM processes (segmented contact lists, automation flows, and performance monitoring); created outbound content (subject lines, email copy, and posts) for different buyer personas; conducted A/B testing of subject lines and CTAs to boost engagement; tracked campaign metrics (opens, CTR, replies) and delivered actionable reports; collaborated with sales and web teams to ensure smooth lead handoff and campaign execution.
Marketing Coordinator at Gao Tek Inc.
August 1, 2023 - November 1, 2023
Assisted in planning and execution of outbound email campaigns for B2B clients; supported CRM management (segmented lists, data hygiene, and deliverability); conducted A/B testing of subject lines and CTAs to improve engagement rates; tracked campaign results (opens, CTR, replies) and prepared performance reports; collaborated with the sales team by pre-qualifying leads and supporting the handoff process.
Social Media Manager & Strategist at Expertus Media
February 20, 2025 - March 2, 2026
- Developed and executed a comprehensive social media strategy for Facebook, TikTok, Telegram, and YouTube, aligning all channels with business goals. - Built and managed a detailed content calendar, ensuring a consistent posting schedule and 100% deadline adherence. - Handled full-cycle content creation, including copywriting, scenario planning for videos, and visual design for posts and ad creatives. - Managed Facebook Ads campaigns, from setting up target audiences to monitoring performance and optimizing reach. - Adapted content for different platforms, tailoring messaging for Telegram/Facebook while focusing on trends for TikTok and YouTube Shorts. - Monitored analytics and reporting, tracking key metrics like engagement, follower growth, and video views.

Education

Bachelor in Marketing at Marketing and Consumer Studies, Kyiv, Ukraine
September 1, 2018 - June 30, 2022

Qualifications

Bachelor in Marketing
September 1, 2018 - June 30, 2022

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Real Estate & Construction
    paper Brand Identity & Community Content

    Managed a dynamic Facebook page for an accounting platform, balancing professional news with fun and engaging content. Сreated a diverse content mix that included industry updates, and community contests to keep the audience active. This approach helped turn a serious business page into a friendly community, leading to stronger follower loyalty.

    Feel free to check out my portfolio for detailed information about this project: https://www.twine.net/signin

    paper Webinar Funnel Automation

    Built a fully automated email funnel to support a multi-step webinar series. The flow included targeted reminders, follow-ups, and engagement triggers — all timed precisely based on user interaction and registration stage. Over 250 registrants received messages that felt personal and well-timed, leading to higher attendance and stronger post-event conversions.

    Feel free to check out my portfolio for detailed information about this project: https://www.twine.net/signin