Hello, I’m Elnaz Mirshah, a product designer focused on creating user-centered digital products that drive real business impact, powered by an AI-assisted workflow. I design end-to-end experiences for health-tech and marketplace products, spanning mobile and web, from discovery to MVP delivery. Based in Rotterdam, I collaborate closely with product managers, researchers, and engineers to simplify onboarding, reduce friction, and deliver measurable improvements. I thrive in early-stage startups and cross-functional teams, turning insights into elegant, practical design solutions. My approach emphasizes clarity, usability, and visual polish, with a track record of improving task completion rates, shortening booking flows, and delivering dashboards and self-serve capabilities that boost efficiency and adoption.

ELNAZ MIRSHAH

Hello, I’m Elnaz Mirshah, a product designer focused on creating user-centered digital products that drive real business impact, powered by an AI-assisted workflow. I design end-to-end experiences for health-tech and marketplace products, spanning mobile and web, from discovery to MVP delivery. Based in Rotterdam, I collaborate closely with product managers, researchers, and engineers to simplify onboarding, reduce friction, and deliver measurable improvements. I thrive in early-stage startups and cross-functional teams, turning insights into elegant, practical design solutions. My approach emphasizes clarity, usability, and visual polish, with a track record of improving task completion rates, shortening booking flows, and delivering dashboards and self-serve capabilities that boost efficiency and adoption.

Available to hire

Hello, I’m Elnaz Mirshah, a product designer focused on creating user-centered digital products that drive real business impact, powered by an AI-assisted workflow. I design end-to-end experiences for health-tech and marketplace products, spanning mobile and web, from discovery to MVP delivery. Based in Rotterdam, I collaborate closely with product managers, researchers, and engineers to simplify onboarding, reduce friction, and deliver measurable improvements.

I thrive in early-stage startups and cross-functional teams, turning insights into elegant, practical design solutions. My approach emphasizes clarity, usability, and visual polish, with a track record of improving task completion rates, shortening booking flows, and delivering dashboards and self-serve capabilities that boost efficiency and adoption.

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Language

English
Fluent
Lithuanian
Intermediate
Dutch
Beginner

Work Experience

UI/UX Designer at Senhaj PAB Startup
January 1, 2024 - November 3, 2025
I conducted thorough research and delivered design solutions tailored to user needs while collaborating with cross-functional teams to implement the designs. My role also involved regular testing and iteration based on user feedback to ensure optimally functional designs.
UI/UX Designer at K2 Business advisors
August 1, 2024 - November 30, 2024
Designed responsive, user-friendly web layouts aligned with business goals and client needs. Conducted user research and transformed insights into clear, intuitive design solutions. Collaborated with stakeholders to ensure alignment on problem definitions, design direction, and delivery expectations.
Product Designer at Diawaiser
May 1, 2025 - June 30, 2025
Designed a mobile app for an AI-powered diabetes assistant, enabling users to log data via voice notes, track glucose levels, and receive personalized reminders. Collaborated with product managers, engineers, and analysts to define user problems and iterate toward simple, high-impact solutions. Created an admin dashboard for large-scale patient data monitoring, improving clarity and transparency in how health data is managed.
Website Designer at CinemaTicket
January 1, 2025 - April 30, 2025
Designed engaging and intuitive cinema websites to create a seamless and integrated movie-going experience. Focused on presenting movie information clearly, simplifying ticket booking flows, and crafting layouts that guide users naturally. Aimed to make each interaction smooth, informative, and enjoyable for a wide range of audiences.
UI/UX Designer - Freelancer at Self-employed
January 1, 2025 - Present
Delivered end-to-end product design, including research, personas, interaction flows, wireframes, and visual design. Designed responsive and accessible digital products for diverse clients. Built prototypes to validate concepts and gather user feedback.
Co-Founder and Chief Operating Officer (COO) at SendByPass
September 1, 2024 - Present
Co-founded a travel-based logistics startup focused on building a simple, transparent delivery experience connecting travelers, senders, and buyers. Led investor communication, cross-functional alignment, and product storytelling. Directed full recruitment cycle, crafting high-impact LinkedIn job postings and selecting candidates who aligned with the startup’s mission.
English Teacher at Language institutes
September 1, 2022 - May 31, 2024
Taught English to adults and children; developed dynamic lesson plans tailored to individual learning styles; assessed student learning through quizzes and tests; provided feedback and support to facilitate learning.
Product Designer at CinemaTicket
October 1, 2024 - September 1, 2025
Identified usability and operational gaps in Lithuania’s cinema booking experience and initiated an early-stage product concept to address them. Led end-to-end UX and visual design for the core booking experience, collaborating with a product manager to define scope and flows. Improved task completion from 60% to 100% and reduced average booking time by 35 seconds through two rounds of iterative usability testing. Coordinated feasibility research with cinema partners and designed a partner dashboard for self-serve listing management and automated financial reporting. The project is in pre-launch follow-through with the co-founding team.
UI/UX Designer at K2 Business Advisors
September 1, 2023 - September 1, 2024
Increased client sales by 20% by redesigning a B2B platform—website, client portal, and admin dashboard—validated through 6 user interviews and usability testing (50% to 83% task completion). Designed a client portal that shifted service requests from email-based to fully digital, saving 3-4 hours per week per advisor. Collaborated closely with the CEO, product manager, and development team to align design decisions with business goals and technical constraints.
UX/UI Designer Intern at SendByPass
March 1, 2023 - August 1, 2023
Assisted in creating user flows and wireframes for core features, and built interactive prototypes for internal review and user testing. Iterated on designs based on team feedback and collaborated with developers and the product manager during sprint reviews.

Education

Master of Educational Management at University of Tehran
January 1, 2019 - January 1, 2022
Bachelor of Industrial Engineering at University of Tehran
January 1, 2013 - January 1, 2017
Master's degree at University of Tehran
January 1, 2019 - December 31, 2022
Bachelor's degree at Sadjad University of Technology
January 1, 2013 - December 31, 2017

Qualifications

Master of Educational Management
January 1, 2019 - January 1, 2022
Bachelor of Industrial Engineering
January 1, 2013 - January 1, 2017
UI/UX Design - Essentials & Advanced
January 1, 2024 - June 18, 2026
Product Management Fundamentals
January 1, 2022 - June 18, 2026
Scrum Master
January 1, 2022 - June 18, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Healthcare, Travel & Hospitality, Education