Available to hire
I’m Ella Augustine, a Performing Arts graduate with a strong content-creator background focused on producing high-performing video and written assets. I’ve delivered results for brands by growing audience engagement, increasing organic reach, and building content strategies that work across platforms.
I enjoy using analytics to guide every decision—from tracking performance in tools like Google Analytics, Meta Business Suite, and Ahrefs to refining formats based on retention and algorithm changes. I’m excited by opportunities where storytelling, data, and brand growth come together to create measurable impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Content Creator at Jameson Irish Whiskey at Pernod Ricard V.I Lagos Nigeria
April 1, 2025 - April 1, 2026Produced 150+ high-performing video and written assets (Reels, TikToks, deep-dive case studies, and newsletters) that generated 2.4M+ organic impressions and increased overall audience engagement by 45%.
Scaled organic traffic by 180% in 10 months by redesigning the content engine, applying rigorous SEO optimization standards, and creating high-intent multimedia content tailored for regional and international audiences.
Used data analytics weekly (Google Analytics, Meta Business Suite, Ahrefs) to monitor performance, then pivoted content formats based on retention rates and algorithm updates.
Content Creator
April 1, 2025 - April 1, 2026Content Creator at The Greenade Company
April 1, 2024 - April 1, 2025Managed cross-functional, multi-time-zone workflows with remote designers, data analysts, and product marketers to launch multi-channel digital campaigns. Leveraged weekly analytics (Google Analytics, Meta Business Suite, Ahrefs) to monitor performance and refine content formats based on retention and algorithm changes. Spearheaded localized storytelling that attracted tier-one global brand sponsorships, increasing digital ad revenue by 35% year-over-year.
Content Creator at The Greenade (Ajah, Lagos)
April 1, 2024 - April 1, 2025Managed cross-functional workflows with remote designers, data analysts, and product marketers to launch multi-channel digital campaigns across time zones. Leveraged Google Analytics, Meta Business Suite, and Ahrefs weekly to track performance and adjust content formats based on retention rates and algorithm updates. Led localized storytelling initiatives that attracted tier-one global brand sponsorships, increasing digital ad revenue by 35% year-over-year.
Content Creator at Jameson Irish Whiskey at Pernod Ricard
October 1, 2018 - October 1, 2023Produced 150+ high-performing video and written assets (Reels, TikToks, deep-dive case studies, newsletters) that generated 2.4M+ organic impressions and increased overall audience engagement by 45%. Redesigned the content engine and implemented rigorous SEO optimization standards to scale organic traffic by 180% in 10 months. Used Google Analytics, Meta Business Suite, and Ahrefs on a weekly basis to monitor performance, pivot content formats based on retention and algorithm updates, and improve content targeting for regional and international audiences.
Content Creator at Jameson Irish Whiskey (Pernod Ricard)
October 1, 2018 - October 1, 2023Produced 150+ high-performing video and written assets (Reels, TikToks, deep-dive case studies, and newsletters) generating 2.4M+ organic impressions and boosting audience engagement by 45%. Scaled organic traffic by 180% in 10 months by redesigning the content engine, applying rigorous SEO standards, and creating high-intent multimedia content for regional and international audiences. Used weekly analytics (Google Analytics, Meta Business Suite, Ahrefs) to track performance, then pivoted content formats based on retention data and algorithm updates.
Content Creator at Pernod Ricard V.I Lagos (Jameson Irish Whiskey)
October 1, 2018 - October 1, 2023Produced 150+ high-performing video and written assets (Reels, TikToks, deep-dive case studies, and newsletters), generating 2.4M+ organic impressions and boosting audience engagement by 45%. Scaled organic traffic by 180% in 10 months through redesigning the content engine, implementing rigorous SEO optimization standards, and creating high-intent multimedia content tailored for regional and international audiences. Used Google Analytics, Meta Business Suite, and Ahrefs weekly to track performance, pivot content formats based on retention rates, and respond to algorithm updates.
Education
QUALIFICATION: BSC Performing Arts (Second Class) at University of Ilorin
October 21, 2018 - October 21, 2023Qualifications
ACTORS INDUCTION CERTIFICATE OF PERFORMING ARTS
September 30, 2018 - September 30, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Education
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