Available to hire
Hi, I’m Ella Oh—a Senior Design Specialist with a passion for branding, packaging, and retail experiences. I’ve spent over a decade crafting integrated brand stories that blend precise 2D graphics with engaging 3D retail environments. I thrive on turning complex briefs into cohesive visual systems that work across packaging, campaigns, and in-store visuals.
From beauty and lifestyle brands to fashion and e-commerce, I’ve led end-to-end design initiatives, built consistent visual identities, and collaborated cross-functionally to deliver impactful assets for print, digital, and live experiences. I love mentoring teams, refining brand guidelines, and ensuring every touchpoint reinforces the brand narrative, online and offline.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Korean
Fluent
Work Experience
Graphic Designer at Health Inside Ltd
September 1, 2020 - August 1, 2025Graphic design for brand identity, packaging, marketing collateral, and digital assets for health-focused products; collaborated on branding and visual standards; supported e-commerce assets.
Graphic / Package Designer at Health inside Ltd
September 1, 2020 - August 31, 2025Led end-to-end design for in-house brands (dietary supplements, cosmetics, honey); developed and maintained visual identity guidelines; produced offline artwork including packaging, promotional materials, and marketing collateral; managed e-commerce assets and platform updates; created brand websites using Wordpress; captured and edited product photography; directed design strategy for major beauty brands; created Instagram visuals and EDM campaigns using MailChimp.
Graphic Designer / Packaging Designer at Health Inside Ltd
September 1, 2020 - August 31, 2025Managed end-to-end design for in-house brands (dietary supplements, cosmetics, honey); developed and maintained visual concepts and design guidelines; produced offline artwork including packaging and promotional materials; created digital marketing assets aligned with platform guidelines; managed e-commerce listings and Wordpress-based website updates; captured and edited product photography; oversaw brand strategy and in-store collateral for major beauty brands.
Graphic/ Package Desinger at Health inside Ltd
September 1, 2020 - August 31, 2025Graphic Designer at Missha, The Face Shop
November 1, 2017 - September 1, 2018Managed end-to-end design for in-house brands (dietary supplements, cosmetics, honey); produced packaging and marketing collateral; created digital marketing assets; maintained e-commerce listings and platform management; led website asset development with Wordpress; captured product photography for digital and print; designed print/digital marketing collateral and POS assets; developed Instagram visuals and EDM campaigns via MailChimp.
Brand Management & Visual Identity at Missha, The Face Shop (NZ)
November 1, 2017 - September 1, 2018Managed end-to-end design for in-house brands (dietary supplements, cosmetics, honey); developed visual concepts and design guidelines; produced offline packaging and marketing collateral; created digital marketing assets; managed e-commerce listings; led Wordpress-based website asset creation; produced brand photography; oversaw branding strategies for Missha and The Face Shop; designed Instagram visuals and EDM campaigns.
Graphic Designer at Missha, The Face Shop (New Zealand)
November 1, 2017 - September 30, 2018Produced brand assets and packaging artwork for Missha and The Face Shop in NZ; developed visual identity guidelines; created digital content and e-commerce assets; captured product photography; designed marketing collateral and retail POS; contributed to Instagram campaigns and email campaigns using MailChimp.
Graphic Designer at Missha, The Face Shop (NZ)
November 1, 2017 - September 30, 2018Designed visuals for in-house beauty brands; produced packaging, POS assets, and marketing collateral; created digital marketing assets; executed EDM campaigns via MailChimp; maintained brand identity guidelines and supported online storefronts.
Graphic Designer at Missha
November 1, 2017 - September 30, 2018Graphic (Exhibition) Designer at World EXPO ASTANA
February 20, 2017 - June 30, 2017Graphic/Exhibition Designer at EXPO ASTANA Future Energy (Kazakhstan) - Freelancer
February 1, 2017 - June 1, 2017Managed and produced visual assets for the EXPO Future Energy project within the Latin America Plaza Zone; designed façade, atrium elements, and booth graphics for 10 Latin American countries; conducted site inspections and quality control to ensure alignment with technical specifications and project requirements.
Graphic Designer at EXPO ASTANA Future Energy (EXPO Project) – Kazakhstan
February 1, 2017 - June 1, 2017Freelance exhibition design: created visual assets for the Latin America Plaza Zone; designed façade, atrium elements, and booth graphics for 10 Latin American countries; conducted site inspections and ensured compliance with technical specifications.
Graphic Designer (Exhibition Design) at EXPO ASTANA Future Energy (EXPO Project)
February 1, 2017 - June 1, 2017Managed and executed the exhibition design for the 2017 EXPO Future Energy Project in the Latin America Plaza Zone; developed and produced visual assets for the Zone, including façade, atrium elements, and booth graphics for 10 Latin American countries; conducted site inspections and ensured design implementations met technical specifications.
Graphic & Exhibition Designer at EXPO ASTANA Future Energy (Kazakhstan)
February 1, 2017 - June 1, 2017Managed exhibition design for the EXPO Future Energy project; produced visual assets for the Zone covering facades, atrium elements, and booth graphics for 10 Latin American countries; conducted site inspections and coordinated asset production.
Visual Merchandising at SK Networks
July 1, 2014 - August 31, 2016Visual Merchandising at SK Networks
June 1, 2014 - August 31, 2016Visual Merchandiser at SK Networks (Fashion Division, South Korea)
January 1, 2014 - December 31, 2016Managed VM strategy and execution across 50+ stores in Korea; supported new store launches in Taiwan and China; developed Seasonal Action Plans to standardize in-store VM direction; planned pop-up stores and collaborated with Marketing and Creative teams on campaigns.
Visual Merchandising at Valentine Ltd
November 30, 2011 - June 30, 2014Visual Merchandiser at Valentine Ltd (Fashion Division, South Korea)
January 1, 2011 - December 31, 2014Led VM activities across 85+ stores; contributed to store interior concepts for Brand Renewal; designed and produced brand assets including shopping bags and packaging; managed prop development and stock visibility of VM assets; liaised with external suppliers for campaign elements and new store setups.
Graphic Designer at Manchester United F&B Korea
September 1, 2009 - March 31, 2010Education
Bachelor of Visual Communication Design, Bachelor of Clothes Environment at Yonsei University
March 1, 2004 - August 31, 2009Bachelor of Visual Communication Design & Clothing Environment at Yonsei University
January 1, 2004 - January 1, 2009Bachelor of Visual Communication Design & Clothing Environment at Yonsei University
January 1, 2004 - January 1, 2009Bachelor of Visual Communication Design & Clothing Environment at Yonsei University
January 1, 2004 - January 1, 2009Bachelor of Visual Communication Design at Yonsei University
January 1, 2004 - January 1, 2009Qualifications
Craftsman Computer Graphics
January 11, 2030 - December 16, 2025Colorist
January 11, 2030 - December 16, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Healthcare, Professional Services, Education
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