_Website not available. Sign in: https://www.twine.net/signup_ Multidisciplinary creative and marketing professional specialising in translating brand strategy into engaging, high-performing content across social media, email marketing, community engagement, and digital campaigns. I balance creativity with customer retention, brand growth, and commercial outcomes. I lead end-to-end creative direction from campaign planning and lifecycle messaging through to production and delivery building cohesive brand experiences that strengthen customer connection and drive long-term engagement across digital and physical touchpoints.…

Ella Shepherd

_Website not available. Sign in: https://www.twine.net/signup_ Multidisciplinary creative and marketing professional specialising in translating brand strategy into engaging, high-performing content across social media, email marketing, community engagement, and digital campaigns. I balance creativity with customer retention, brand growth, and commercial outcomes. I lead end-to-end creative direction from campaign planning and lifecycle messaging through to production and delivery building cohesive brand experiences that strengthen customer connection and drive long-term engagement across digital and physical touchpoints.…

Available to hire

Website not available. Sign in: https://www.twine.net/signup

Multidisciplinary creative and marketing professional specialising in translating brand strategy into engaging, high-performing content across social media, email marketing, community engagement, and digital campaigns. I balance creativity with customer retention, brand growth, and commercial outcomes.

I lead end-to-end creative direction from campaign planning and lifecycle messaging through to production and delivery building cohesive brand experiences that strengthen customer connection and drive long-term engagement across digital and physical touchpoints.

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Language

English
Fluent

Work Experience

Design & Marketing Lead (Senior Graphic Designer) at Stirling Sports
July 1, 2025 - Present
Concepted and delivered integrated, multi-channel campaigns across paid media, eDM, social, and retail environments. Developed high-performing creative for global brands including Nike, Adidas, and New Balance, supporting increased engagement and conversion during key trading periods. Partnered cross-functionally with marketing, eCommerce, and retail teams to deliver cohesive campaign rollouts and aligned creative direction with commercial objectives and seasonal moments. Owned and evolved the creative direction for Stirling Women, shaping campaigns, social presence, and visual identity. Managed multiple concurrent campaigns across brand partners while maintaining a cohesive Stirling Sports identity.
Creative Director (Founder) at Studio Leisure
January 1, 2024 - Present
Led end-to-end creative direction across branding, campaigns, and content for lifestyle and FMCG clients. Developed brand identities and visual systems from concept through to execution across digital and physical touchpoints. Art directed photoshoots and content production including moodboarding, shot lists, styling, and on-set direction. Translated brand strategy into cohesive, multi-channel outputs that drive engagement and brand alignment. Directed and mentored junior and mid-weight designers, refining creative quality through feedback and contributed to creating efficient creative workflows and systems to improve consistency and delivery.
Senior Graphic Designer (Contract) at Werk Society
February 1, 2022 - July 1, 2025
Designed high-impact, digital-first creative across eCommerce and lifestyle brands. Played a key role in launching Owala in Aotearoa, contributing to a sold-out two-day pop-up and strong initial brand demand. Developed campaign and content creative across paid media, eDM, social, and packaging. Worked across multiple brand identities while maintaining strong visual consistency and adapting creative to different platforms and audiences. Collaborated with marketing teams to produce performance-driven creative.
Marketing Coordinator & Designer at Atomic Coffee Roasters
January 1, 2021 - February 1, 2022
Supported marketing and design activities for a retail and lifestyle brand, contributing to content and campaign production across relevant channels. Worked across design deliverables and marketing support tasks to help drive engagement and customer experience.
Graphic Designer & Marketing Assistant at Forty Thieves
January 1, 2018 - January 1, 2021
Provided graphic design and marketing support across brand content and campaigns. Contributed to digital and design deliverables while supporting ongoing marketing activity.

Education

Bachelor of Design, Communication Design at Auckland University of Technology
January 1, 2018 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Media & Entertainment, Travel & Hospitality, Non-Profit Organization, Retail