Available to hire
Elle Brunton is a freelance SEO copywriter and online editor with an NCTJ-trained journalism background. She writes and optimises on-page content for B2B and B2C websites, covering landing pages, product descriptions, blogs, site/game reviews, and industry articles.
With experience across PR, marketing, and content team management, Elle also proofs and edits existing online content for accuracy, grammar, and SEO performance. Her work includes keyword research, meta optimisation, press releases, thought-leadership ghostwriting, social media content, and mentoring.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
German
Beginner
Italian
Intermediate
Work Experience
Freelance Writer (SEO Copywriter & Online Editor)
April 1, 2020 - PresentWrites SEO-focused content for B2B and B2C clients, including business information landing pages, product descriptions, blogs, and site/game reviews. Produces industry articles and optimised meta titles and descriptions, and makes recommendations to maximise SEO opportunities and brand recognition. Also proofs and edits existing online content for accuracy, grammar, and SEO impact.
Freelance Writer at Self-Employed / Freelance
April 1, 2020 - PresentWrote SEO-focused content for B2B and B2C clients (landing pages, product descriptions, blogs, site/game reviews, industry articles) and created meta titles/descriptions; proofed and edited existing online content for accuracy, grammar, and SEO; suggested content to maximise SEO opportunities and brand recognition.
Content and SEO Editor at ActiveWin Media
April 1, 2019 - July 31, 2020Wrote, edited, and uploaded search-engine-optimised copy; managed SEO content for major clients, coordinating with writers, account managers, and technical SEO experts; authored press releases and thought-leadership pieces; created and managed social media content; contributed to charity and social events.
Content and SEO Executive at ActiveWin Media
July 1, 2017 - April 30, 2019Managed SEO content for key clients; collaborated with team members to ensure coherent content campaigns based on research and planning; contributed to industry articles and social content.
Copywriter at ActiveWin Media
March 1, 2016 - July 31, 2017Wrote, edited, and uploaded SEO copy for brands; worked with WordPress and Umbraco CMS; helped deliver campaigns with cross-functional teams; produced press releases and thought leadership pieces.
Copy Editor/Writer at Sykes Cottages (de Winter)
August 1, 2015 - October 1, 2015Edited brochure copy for cottages, tightening character counts to meet house style requirements. Wrote fresh property descriptions where necessary, balancing speed and accuracy to achieve weekly property copy targets within a short timeline and high volume.
Copy Editor / Writer at Sykes Cottages
August 1, 2015 - October 31, 2015Copy edited cottage brochures to tight character counts and wrote fresh copy in-house style; ensured copy was engaging, accurate, and informative; maintained weekly production targets.
PR and Social Media Account Executive at de Winter
November 1, 2013 - July 31, 2015Wrote press releases, blogs, and copy for newsletters; pitched client stories to journalists; contributed to award-winning campaigns for clients including a law firm and reverse logistics company.
Junior Account Manager at Cool Blue
October 1, 2012 - September 30, 2013Created and managed multi-channel content campaigns; ghostwrote a weekly lifestyle column; wrote on-brand product descriptions; pitched stories to journalists to secure coverage.
Account Executive at Cool Blue
January 1, 2011 - October 31, 2012Managed multi-channel campaigns, wrote on-brand product descriptions for e-commerce, and supported media relations efforts.
Editor at Waking Lion
January 1, 2010 - July 31, 2010Sourced and created content for three sites; wrote match reports and feature pieces; recruited columnists; conducted player interviews; contributed to Observer’s fan sections and BBC Tees panel.
Deputy Editor at Waking Lion
July 1, 2009 - January 31, 2010Led content creation across multiple sites; recruited columnists; produced match reports and features; conducted interviews with players.
Education
NCTJ Short Course, Journalism at Darlington College
January 1, 2006 - December 31, 2007BA Hons English Literature at Newcastle University
January 1, 2003 - January 1, 2006A Levels at Middlesbrough College
January 1, 2001 - January 1, 2003GCSEs at Acklam Grange Secondary School
January 1, 1996 - January 1, 2001Journalism (NCTJ Short Course) at NCTJ (Short Course)
January 1, 2006 - January 1, 2007BA (Hons) 2.1 English Literature at Newcastle University
January 1, 2003 - January 1, 2006Qualifications
Shorthand
January 11, 2030 - April 20, 2026NCTJ Short Course, Journalism
January 1, 2006 - December 31, 2007Shorthand
January 11, 2030 - April 20, 2026Media Law Part 1
January 11, 2030 - April 20, 2026Portfolio, Public Affairs parts 1 & 2
January 11, 2030 - April 20, 2026Media Law Part 2
January 11, 2030 - April 20, 2026Media Law part 1 (NCTJ Short Course)
January 1, 2006 - July 9, 2026Public Affairs parts 1 & 2 (NCTJ Short Course)
January 1, 2006 - July 9, 2026Media Law part 2 (NCTJ Short Course)
January 1, 2006 - July 9, 2026Shorthand (80 wpm–100% accuracy; 90 wpm Distinction)
January 1, 2006 - July 9, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Non-Profit Organization, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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