I'm Rebecca (Elle) Brunton, a freelance writer and SEO copywriter based in Chester, UK. I help B2B and B2C clients build engaging, search-friendly content across landing pages, product descriptions, blogs, site reviews, and news/features while drawing on a background in PR, marketing, and journalism. My toolkit includes keyword research, on-page SEO, proofreading, interview-based features, and content and team management. I have experience across sports journalism, press releases, ghostwriting industry thought leadership pieces, and running multi-channel campaigns with social media management and mentoring, all delivered with a collaborative, results-driven approach.

Rebecca Elise Brunton

I'm Rebecca (Elle) Brunton, a freelance writer and SEO copywriter based in Chester, UK. I help B2B and B2C clients build engaging, search-friendly content across landing pages, product descriptions, blogs, site reviews, and news/features while drawing on a background in PR, marketing, and journalism. My toolkit includes keyword research, on-page SEO, proofreading, interview-based features, and content and team management. I have experience across sports journalism, press releases, ghostwriting industry thought leadership pieces, and running multi-channel campaigns with social media management and mentoring, all delivered with a collaborative, results-driven approach.

Available to hire

I’m Rebecca (Elle) Brunton, a freelance writer and SEO copywriter based in Chester, UK. I help B2B and B2C clients build engaging, search-friendly content across landing pages, product descriptions, blogs, site reviews, and news/features while drawing on a background in PR, marketing, and journalism.

My toolkit includes keyword research, on-page SEO, proofreading, interview-based features, and content and team management. I have experience across sports journalism, press releases, ghostwriting industry thought leadership pieces, and running multi-channel campaigns with social media management and mentoring, all delivered with a collaborative, results-driven approach.

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Experience Level

Intermediate

Language

English
Fluent
French
Beginner
German
Beginner
Italian
Intermediate

Work Experience

Freelance Writer at Self-Employed / Freelance
April 1, 2020 - Present
Wrote SEO-focused content for B2B and B2C clients (landing pages, product descriptions, blogs, site/game reviews, industry articles) and created meta titles/descriptions; proofed and edited existing online content for accuracy, grammar, and SEO; suggested content to maximise SEO opportunities and brand recognition.
Content and SEO Editor at ActiveWin Media
April 1, 2019 - July 31, 2020
Wrote, edited, and uploaded search-engine-optimised copy; managed SEO content for major clients, coordinating with writers, account managers, and technical SEO experts; authored press releases and thought-leadership pieces; created and managed social media content; contributed to charity and social events.
Content and SEO Executive at ActiveWin Media
July 1, 2017 - April 30, 2019
Managed SEO content for key clients; collaborated with team members to ensure coherent content campaigns based on research and planning; contributed to industry articles and social content.
Copywriter at ActiveWin Media
March 1, 2016 - July 31, 2017
Wrote, edited, and uploaded SEO copy for brands; worked with WordPress and Umbraco CMS; helped deliver campaigns with cross-functional teams; produced press releases and thought leadership pieces.
Copy Editor / Writer at Sykes Cottages
August 1, 2015 - October 31, 2015
Copy edited cottage brochures to tight character counts and wrote fresh copy in-house style; ensured copy was engaging, accurate, and informative; maintained weekly production targets.
PR and Social Media Account Executive at de Winter
November 1, 2013 - July 31, 2015
Wrote press releases, blogs, and copy for newsletters; pitched client stories to journalists; contributed to award-winning campaigns for clients including a law firm and reverse logistics company.
Junior Account Manager at Cool Blue
October 1, 2012 - September 30, 2013
Created and managed multi-channel content campaigns; ghostwrote a weekly lifestyle column; wrote on-brand product descriptions; pitched stories to journalists to secure coverage.
Account Executive at Cool Blue
January 1, 2011 - October 31, 2012
Managed multi-channel campaigns, wrote on-brand product descriptions for e-commerce, and supported media relations efforts.
Editor at Waking Lion
January 1, 2010 - July 31, 2010
Sourced and created content for three sites; wrote match reports and feature pieces; recruited columnists; conducted player interviews; contributed to Observer’s fan sections and BBC Tees panel.
Deputy Editor at Waking Lion
July 1, 2009 - January 31, 2010
Led content creation across multiple sites; recruited columnists; produced match reports and features; conducted interviews with players.

Education

NCTJ Short Course, Journalism at Darlington College
January 1, 2006 - December 31, 2007
BA Hons English Literature at Newcastle University
January 1, 2003 - January 1, 2006
A Levels at Middlesbrough College
January 1, 2001 - January 1, 2003
GCSEs at Acklam Grange Secondary School
January 1, 1996 - January 1, 2001

Qualifications

Shorthand
January 11, 2030 - April 20, 2026
NCTJ Short Course, Journalism
January 1, 2006 - December 31, 2007
Shorthand
January 11, 2030 - April 20, 2026
Media Law Part 1
January 11, 2030 - April 20, 2026
Portfolio, Public Affairs parts 1 & 2
January 11, 2030 - April 20, 2026
Media Law Part 2
January 11, 2030 - April 20, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Software & Internet