I help organisations unlock growth, strengthen reputation and deliver meaningful impact. With over 25 years of executive experience, I specialise in strategic marketing, brand leadership, customer experience and corporate communications. I also had significant experience in digital, project communication, change management and workforce communication. I have worked with ASX-listed and Fortune 500 organisations across Australia, Europe, the USA and Asia, including Nike, Sodexo, Flight Centre Travel Group, Retail Food Group, Revive Financial, Goodstart Early Learning, Perenti Global and Eacon Mining Technology. My career spans consumer and B2B environments including retail, hospitality, tourism, education, financial services, SaaS and mining services. I have led €100M plus revenue portfolios and delivered integrated marketing and communications strategies across brand, digital, content and media relations, driving growth, engagement and commercial performance. Through my consultancy, Marcom Global, I partner with leadership teams to clarify positioning, build brand equity and align marketing and communications with business outcomes. Known for clear thinking, influence and commercial acumen, I turn insight into action and support organisations through growth, transformation and change. If your organisation is focused on growth, transformation or reputational uplift, I would welcome the opportunity to connect.

I help organisations unlock growth, strengthen reputation and deliver meaningful impact. With over 25 years of executive experience, I specialise in strategic marketing, brand leadership, customer experience and corporate communications. I also had significant experience in digital, project communication, change management and workforce communication. I have worked with ASX-listed and Fortune 500 organisations across Australia, Europe, the USA and Asia, including Nike, Sodexo, Flight Centre Travel Group, Retail Food Group, Revive Financial, Goodstart Early Learning, Perenti Global and Eacon Mining Technology. My career spans consumer and B2B environments including retail, hospitality, tourism, education, financial services, SaaS and mining services. I have led €100M plus revenue portfolios and delivered integrated marketing and communications strategies across brand, digital, content and media relations, driving growth, engagement and commercial performance. Through my consultancy, Marcom Global, I partner with leadership teams to clarify positioning, build brand equity and align marketing and communications with business outcomes. Known for clear thinking, influence and commercial acumen, I turn insight into action and support organisations through growth, transformation and change. If your organisation is focused on growth, transformation or reputational uplift, I would welcome the opportunity to connect.

Available to hire

I help organisations unlock growth, strengthen reputation and deliver meaningful impact.

With over 25 years of executive experience, I specialise in strategic marketing, brand leadership, customer experience and corporate communications. I also had significant experience in digital, project communication, change management and workforce communication. I have worked with ASX-listed and Fortune 500 organisations across Australia, Europe, the USA and Asia, including Nike, Sodexo, Flight Centre Travel Group, Retail Food Group, Revive Financial, Goodstart Early Learning, Perenti Global and Eacon Mining Technology.

My career spans consumer and B2B environments including retail, hospitality, tourism, education, financial services, SaaS and mining services. I have led €100M plus revenue portfolios and delivered integrated marketing and communications strategies across brand, digital, content and media relations, driving growth, engagement and commercial performance.

Through my consultancy, Marcom Global, I partner with leadership teams to clarify positioning, build brand equity and align marketing and communications with business outcomes. Known for clear thinking, influence and commercial acumen, I turn insight into action and support organisations through growth, transformation and change.

If your organisation is focused on growth, transformation or reputational uplift, I would welcome the opportunity to connect.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent

Work Experience

Global Director Brand Marketing Communications Digital & Customer Experience at Sodexo
January 1, 2023 - Present
Led integrated, multi-brand marketing campaigns, brand governance and CRM strategy across APAC region; delivered ROI-focused performance marketing, multi-channel campaigns, and digital experience enhancements.
Director Brand Marketing Communications and Corporate Affairs (Rebrand Project from ABC Child Care) at Good Start Early Learning
January 1, 2009 - January 1, 2011
Directed end-to-end rebranding, governance, messaging and visual identity across 17 operating brands; delivered aligned media strategy and digital marketing campaigns to strengthen brand coherence and stakeholder engagement.
Group Director Brand Marketing Communications at Retail Food Group
January 1, 2011 - January 1, 2013
Led integrated marketing and communications for multiple brands; managed PR, media relations, CRM and customer experience initiatives; built a high-performing marketing and communications team.
Global Brand Communications Director at Flight Centre Travel Group
January 1, 2015 - December 31, 2016
Directed brand communications across a multi-brand portfolio; led cross-functional teams; implemented end-to-end brand governance and multi-channel campaigns.
APAC Senior Product Marketing Manager / Senior Manager Corporate Communications at Nike
January 1, 2003 - January 1, 2009
Led APAC product marketing and corporate communications; developed go-to-market strategies for Nike brands; drove customer-centric marketing and cross-functional collaboration.
Roxy Brand Manager at Quiksilver / Roxy
January 1, 1998 - January 1, 2003
Brand management across Roxy and Quiksilver portfolios; led product positioning, campaigns, and expansion of brand presence in international markets.

Education

Executive MBA at RMIT University
January 1, 2012 - February 24, 2026
Luxury Brands
Bachelor of Business - Accounting, Marketing (Honors) at Griffith University
January 11, 2030 - January 1, 1991

Qualifications

Leadership & Marketing Certifications (Harvard): Leadership Principles
January 1, 2019 - February 24, 2026
Executive MBA
January 1, 2012 - February 24, 2026
Bachelor of Business - Accounting, Marketing (Honors)
January 11, 2030 - January 1, 1991

Industry Experience

Media & Entertainment, Retail, Education, Travel & Hospitality, Professional Services