Available to hire
Marketing and communications graduate with experience across content creation, public relations, ecommerce and creator marketing. Delivered integrated social-first campaigns, creator content and brand collaborations that improve customer experience and engagement.
Wellness-focused and community-oriented, complemented by my qualification as a Reformer Pilates Instructor. Known for proactive communication, storytelling, and using customer and performance insights to guide marketing and operational decisions.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Content Creator & Commercial Model at ICON Management, Melbourne/Sydney
August 1, 2023 - PresentCollaborates with fashion and lifestyle brands as a commercial model and content creator on campaign, ecommerce and UGC productions. Built an engaged Instagram community of 12.7K+ followers producing lifestyle, fashion and travel content with average Reel reach of 5,000–10,000.
Conceptualises, produces and edits branded lifestyle content from creative ideation through delivery, creating authentic UGC, short-form video and social-first campaigns for brands including Nala, Victoria's Secret, Bonds and Moana Bikini Partner. Produces assets for paid/gifted collaborations that align with creative briefs and social media best practices.
Customer Experience and E-Commerce Specialist at Lovisa, Melbourne, Australia
May 1, 2023 - July 1, 2026Delivered high-volume omnichannel customer support, handling 100–170 enquiries daily across 30+ international markets while maintaining strong CSAT. Resolved complex issues including shipping delays, lost parcels and inventory discrepancies by working with logistics and internal teams. Managed escalated and sensitive cases (e.g., post-piercing support and crisis scenarios) with empathy to protect customer wellbeing and brand reputation.
Monitored and analysed performance across 1000+ global stores using Google Business and internal tools to inform operational decisions. Supported ecommerce and review workflows, including Google Business/Reviews, Glassdoor reviews and post-purchase surveys to ensure a seamless customer journey across touchpoints.
Public Relations Intern at AMPR, Melbourne, Australia
January 1, 2023 - June 1, 2023Supported integrated PR campaigns for fashion and lifestyle brands including Witchery, CALIBRE, PUMA, David Jones, Forever New and Adairs. Contributed to media relations, influencer engagement and campaign execution.
Developed 27 campaign-specific social media briefs, drafted press materials and coordinated influencer gifting for the Witchery White Shirt Campaign, which raised over $1.2M for ovarian cancer research. Helped plan and deliver key industry events including Australian Fashion Week and AMPR Autumn/Winter Open House by coordinating guest experience, showroom operations, media samples, press outreach and event administration while monitoring coverage to support campaign performance.
Social Media and Marketing Intern at LE BUNS, Melbourne, Australia
August 1, 2021 - February 1, 2022Planned and executed social media content by creating content calendars, campaign concepts and platform strategies to grow brand engagement. Produced and edited short-form video content and wrote creator-focused UGC briefs including hooks, messaging and creative direction for social-first campaigns.
Contributed to copywriting and influencer outreach, supported seasonal campaign content, and collaborated with production by scouting locations, facilitating shoots, capturing behind-the-scenes assets and creating promotional materials for digital channels.
Education
Masters of Marketing Communications at The University of Melbourne
July 1, 2027 - July 1, 2029Bachelor of Commerce/Bachelor of Communications (Major in Marketing and Public Relations) at Deakin University
October 1, 2020 - October 1, 2025Exchange Semester (Bachelor studies) at San Diego State University
August 1, 2022 - December 1, 2022Qualifications
AUSActive Certified Reformer Pilates Instructor
January 11, 2030 - August 19, 2026Industry Experience
Retail, Media & Entertainment, Travel & Hospitality, Consumer Goods
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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