Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Ellen Tanumihardja, a senior copywriter and strategist with 10+ years of experience shaping stories across TV spots, brochures and digital formats. I fuse creative storytelling with data-driven thinking, delivering concept-led ideas that perform. My work spans classic advertising to modern digital content, always aiming to combine charm with clear impact. With charm, openness and natural leadership, I guide teams to clarity, energy and momentum on every project. I thrive on cross-functional collaboration, balancing quality and speed, and I love surprising stakeholders with how much more I can do than expected.…I'm Ellen Tanumihardja, a senior copywriter and strategist with 10+ years of experience shaping stories across TV spots, brochures and digital formats. I fuse creative storytelling with data-driven thinking, delivering concept-led ideas that perform. My work spans classic advertising to modern digital content, always aiming to combine charm with clear impact. With charm, openness and natural leadership, I guide teams to clarity, energy and momentum on every project. I thrive on cross-functional collaboration, balancing quality and speed, and I love surprising stakeholders with how much more I can do than expected.

Ellen Tanumihardja

Copywriter, Brand Strategist, Content Creator, +2





I'm Ellen Tanumihardja, a senior copywriter and strategist with 10+ years of experience shaping stories across TV spots, brochures and digital formats. I fuse creative storytelling with data-driven thinking, delivering concept-led ideas that perform. My work spans classic advertising to modern digital content, always aiming to combine charm with clear impact. With charm, openness and natural leadership, I guide teams to clarity, energy and momentum on every project. I thrive on cross-functional collaboration, balancing quality and speed, and I love surprising stakeholders with how much more I can do than expected.…I'm Ellen Tanumihardja, a senior copywriter and strategist with 10+ years of experience shaping stories across TV spots, brochures and digital formats. I fuse creative storytelling with data-driven thinking, delivering concept-led ideas that perform. My work spans classic advertising to modern digital content, always aiming to combine charm with clear impact. With charm, openness and natural leadership, I guide teams to clarity, energy and momentum on every project. I thrive on cross-functional collaboration, balancing quality and speed, and I love surprising stakeholders with how much more I can do than expected.

Available to hire

I’m Ellen Tanumihardja, a senior copywriter and strategist with 10+ years of experience shaping stories across TV spots, brochures and digital formats. I fuse creative storytelling with data-driven thinking, delivering concept-led ideas that perform. My work spans classic advertising to modern digital content, always aiming to combine charm with clear impact.

With charm, openness and natural leadership, I guide teams to clarity, energy and momentum on every project. I thrive on cross-functional collaboration, balancing quality and speed, and I love surprising stakeholders with how much more I can do than expected.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Senior Copywriter at Palmer Hargreaves

February 1, 2023 - July 1, 2023

Tasks: creative concept, Print, B2B/B2C, exhibitions, internal brand communication, Employer Branding (online and offline), generating AI content

Brand Manager and Shareholder at Headaid GmbH

July 1, 2019 - January 1, 2024

Client: anti-hangover drink; Tasks: all marketing material (online & offline), cooperation coordination, creation of website and social media branding, public relation for B2B and B2C

Senior Digital Strategist at LOUIS INTERNET GmbH

January 1, 2024 - Present

Client: Röhlig, BITO, Frostkrone, Häfner Krullmann; Tasks: Consulting B2B national and international companies, LinkedIn ad campaigns, website architecture, user journey, automated e-mail marketing, AI prompting, UGC casting and script writing

Senior Copywriter at Unilever (U-Studios)

December 1, 2019 - April 1, 2020

Client: Unilever Food Solutions, KNORR, Breyers, Pure Leaf, The Tea Company, Rexona; Tasks: Print, Banner, Social Media, Outdoor

Copywriter at Urbanet GmbH

November 1, 2017 - November 1, 2019

Client: ECE Group (21 shopping malls DACH); Tasks: Outdoor, Print, Radio, Social Media, Center- Marketing, Outdoor, Promotion, Digitalization of shopping-experience, annual marketing strategy

Copywriter at Lukas Lindemann Rosinski

June 1, 2016 - October 1, 2016

Client: Subway, RaboDirect; Tasks: Outdoor, Print, Radio, Website, Social Media

Senior Copywriter at you GmbH (former schipper company)

October 1, 2020 - February 1, 2023

Client: GEERS, ENTEGA, dm, Kodak Germany; Tasks: Digital consulting (SoMe, metaverse, user journey) Print, TV, Radio, B2B/B2C, OoH, Broschures, Dialog Marketing

Junior Copywriter at GGH Mullen Lowe

May 1, 2014 - August 1, 2015

Client: SEAT, e.on, Unilever; Tasks: TV, Radio, Print, Social Media, iFrames/Landing - pages, in-app user journey, Outdoor

Junior Copywriter at Geometry Global

November 1, 2013 - April 1, 2014

Client: British American Tabacco (Lucky Strike, Pall Mall, Vogue); Tasks: Print, iFrames/Landingpages, Mailings

Junior Copywriter at Heimat Berlin

June 1, 2012 - October 1, 2013

Client: adidas Sport, OTTO, stern, Hornbach, Weight Watchers; Tasks: TVC, Print, Outdoor, Promotion

Chief editor at piink.de

August 1, 2011 - June 1, 2012

Tasks: Creation of editorial plan, PR copywriting, Interviews, Production of fotoshootings and videoshoots