Available to hire
I’m a creative and commercially minded Digital Marketing & Content Executive with 8+ years of experience across B2B and B2C. I manage organic and paid social, create platform-specific content, support e-commerce growth, and use performance insights to improve results.
I’m self-motivated and organised, confident working independently with strong attention to detail. I enjoy building engaging, on-brand content that strengthens brand awareness, grows audiences, and drives customer engagement in fast-moving, multi-project environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Digital Marketing & Content Executive at DCUK – The Original Wooden Duck Company
September 1, 2024 - PresentOwn and manage organic social media presence across Instagram, Facebook, TikTok, and LinkedIn. Create and execute social media content calendars for posts, Reels, Stories, short-form video and promotional content aligned to product launches and seasonal campaigns. Produce written, graphic and video content adapted for each platform while maintaining a consistent brand voice and visual identity. Plan and produce social-first creative, manage day-to-day community engagement, and analyse performance using metrics such as reach, impressions, engagement, audience growth, click-throughs and conversions. Manage website content including product information, imagery and landing pages, and create/measure email marketing campaigns for acquisition, retention, launches and promotions. Support paid activity on Meta Ads and Google Ads through creative testing, targeting and optimisation, and collaborate with internal teams and external agencies to deliver integrated campaigns and customer communicat
Marketing & Administration Assistant at Bush & Co Accountants
June 1, 2023 - September 1, 2024Supported delivery of the firm’s marketing strategy across digital marketing, PPC, content creation and website management. Managed PPC campaigns including monitoring budgets and performance to maximise ROI. Produced content for blogs, newsletters, social media and marketing communications, and planned/scheduled social campaigns while tracking engagement and results. Designed and delivered targeted email marketing campaigns, analysed performance, and conducted competitor research and market analysis. Updated and maintained the company website by creating new pages and optimising content, ensuring branding consistency across digital and printed materials. Coordinated promotional merchandise, supplier relationships and company events, supported business development with marketing collateral, and maintained CRM records and client databases as well as onboarding documentation.
Paid Media Account Manager at MetricHub
July 1, 2022 - February 1, 2023Managed Google Ads and paid search campaigns across multiple client accounts. Performed keyword research, bid adjustments and audience targeting to optimise performance toward client objectives. Monitored budgets and daily spend, produced client performance reports with KPI and ROI analysis, and supported new business development through presentations and campaign proposals.
Social Media Officer / International Administrator at Universities Wales
December 1, 2021 - April 1, 2022Managed organic and paid social media campaigns and supported digital and offline marketing communications. Coordinated international education events and promotional activity, and managed CRM systems and stakeholder communications.
Digital Marketing Assistant at IABM
July 1, 2017 - August 1, 2018Managed company social media platforms and increased Twitter followers by more than 50%. Created and published website content, blogs and digital communications to support marketing campaigns for international industry events. Worked with global technology members including Google and VICE, supporting event-related promotional activity.
Education
MSc Sustainable Development in Practice at University of the West of England
January 1, 2019 - January 1, 2021BSc (Hons) Marketing at University of Plymouth
January 1, 2015 - January 1, 2019MSc Sustainable Development in Practice at University of the West of England
January 1, 2019 - January 1, 2021BSc (Hons) Marketing at University of Plymouth
January 1, 2015 - January 1, 2019MSc Sustainable Development in Practice at University of the West of England
January 1, 2019 - January 1, 2021BSc (Hons) Marketing at University of Plymouth
January 1, 2015 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Consumer Goods, Financial Services, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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