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I’m Ellie Sutcliffe, a lifelong word nerd and content strategist with eight years’ experience in financial services and insurance. I help brands assess and elevate their content—whether that’s building a strategy from scratch, refining what’s already there, or delivering campaigns end to end across email, social and web. I make complex topics feel accessible without oversimplifying them. From B2B to B2C audiences, I plan, write and coordinate content and marketing activity, working closely with partners and cross-team stakeholders to deliver clear, engaging stories that perform.…I’m Ellie Sutcliffe, a lifelong word nerd and content strategist with eight years’ experience in financial services and insurance. I help brands assess and elevate their content—whether that’s building a strategy from scratch, refining what’s already there, or delivering campaigns end to end across email, social and web. I make complex topics feel accessible without oversimplifying them. From B2B to B2C audiences, I plan, write and coordinate content and marketing activity, working closely with partners and cross-team stakeholders to deliver clear, engaging stories that perform.

Ellie Sutcliffe

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I’m Ellie Sutcliffe, a lifelong word nerd and content strategist with eight years’ experience in financial services and insurance. I help brands assess and elevate their content—whether that’s building a strategy from scratch, refining what’s already there, or delivering campaigns end to end across email, social and web. I make complex topics feel accessible without oversimplifying them. From B2B to B2C audiences, I plan, write and coordinate content and marketing activity, working closely with partners and cross-team stakeholders to deliver clear, engaging stories that perform.…I’m Ellie Sutcliffe, a lifelong word nerd and content strategist with eight years’ experience in financial services and insurance. I help brands assess and elevate their content—whether that’s building a strategy from scratch, refining what’s already there, or delivering campaigns end to end across email, social and web. I make complex topics feel accessible without oversimplifying them. From B2B to B2C audiences, I plan, write and coordinate content and marketing activity, working closely with partners and cross-team stakeholders to deliver clear, engaging stories that perform.

Available to hire

I’m Ellie Sutcliffe, a lifelong word nerd and content strategist with eight years’ experience in financial services and insurance. I help brands assess and elevate their content—whether that’s building a strategy from scratch, refining what’s already there, or delivering campaigns end to end across email, social and web.

I make complex topics feel accessible without oversimplifying them. From B2B to B2C audiences, I plan, write and coordinate content and marketing activity, working closely with partners and cross-team stakeholders to deliver clear, engaging stories that perform.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Freelance Content Strategist & Copywriter at Wordic Inspiration

January 1, 2025 - Present

Provide content strategy and delivery for Equity Release Supermarket and other financial services clients. Coordinate content and social media plans across B2B and B2C audiences. Write B2B and B2C email content covering industry news, partner updates, product updates and brand announcements. Create prospecting and novation email copy and brochure copy for the TERN proposition launch, and coordinate event banner design and print production with the printing company.

Content Marketing Executive at Paymentshield

January 1, 2024 - January 1, 2025

Deliver content for B2B campaigns to raise awareness and engagement with general insurance audiences. Plan and produce blogs, news articles and marketing literature, managed through Monday.com. Manage social scheduling and posting (Sprout Social) and email design/scheduling (Pardot). Run multi-channel campaigns across mortgage brokers, specialist advisers, networks and clubs.

Partnerships Marketing Executive at Key Group

January 1, 2021 - January 1, 2024

Deliver multi-channel campaigns across mortgage brokers, specialist advisers, networks and clubs. Run email marketing campaigns via DotDigital and manage account partnerships across later-life lending. Design and edit banners, social posts and on-page content; write, edit and proofread copy for quality. Coordinate and moderate focus groups, events and webinars (including stand/artwork build and collateral). Manage web content in Kentico CMS, including page creation and updates.

Brand Marketing Assistant at Key Group

January 1, 2018 - January 1, 2021

Support the brand team in processing and deployment of on-page ads and advertorials. Copywrite advertorial and email content.