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Art director from Aotearoa, New Zealand. I create meaningful brands through story, craft and community. Specialising in brand identity, publishing and timeless design solutions. I am a curious and creative art director and graphic designer with a hands-on, multi-disciplinary approach. I draw inspiration from an eclectic experience in Aotearoa and abroad, with a focus on harnessing creativity for impactful results. Whether leading creative teams or freelancing I think strategically with a creative vision that leaves a lasting imprint.…Art director from Aotearoa, New Zealand. I create meaningful brands through story, craft and community. Specialising in brand identity, publishing and timeless design solutions. I am a curious and creative art director and graphic designer with a hands-on, multi-disciplinary approach. I draw inspiration from an eclectic experience in Aotearoa and abroad, with a focus on harnessing creativity for impactful results. Whether leading creative teams or freelancing I think strategically with a creative vision that leaves a lasting imprint.

Elliot Ferguson

Creative Director, Art Director, Graphic Designer

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Art director from Aotearoa, New Zealand. I create meaningful brands through story, craft and community. Specialising in brand identity, publishing and timeless design solutions. I am a curious and creative art director and graphic designer with a hands-on, multi-disciplinary approach. I draw inspiration from an eclectic experience in Aotearoa and abroad, with a focus on harnessing creativity for impactful results. Whether leading creative teams or freelancing I think strategically with a creative vision that leaves a lasting imprint.…Art director from Aotearoa, New Zealand. I create meaningful brands through story, craft and community. Specialising in brand identity, publishing and timeless design solutions. I am a curious and creative art director and graphic designer with a hands-on, multi-disciplinary approach. I draw inspiration from an eclectic experience in Aotearoa and abroad, with a focus on harnessing creativity for impactful results. Whether leading creative teams or freelancing I think strategically with a creative vision that leaves a lasting imprint.

Available to hire

Art director from Aotearoa, New Zealand. I create meaningful brands through story, craft and community. Specialising in brand identity, publishing and timeless design solutions.

I am a curious and creative art director and graphic designer with a hands-on, multi-disciplinary approach. I draw inspiration from an eclectic experience in Aotearoa and abroad, with a focus on harnessing creativity for impactful results. Whether leading creative teams or freelancing I think strategically with a creative vision that leaves a lasting imprint.

Skills

Experience Level

Branding

Expert

Figma

Expert

Canva

Intermediate

Language

Work Experience

Senior Designer at Koura Wealth

August 31, 2024 - July 25, 2025

Served as senior graphic designer on a short-term contract for Kōura Wealth, a startup focused on KiwiSaver. Developed a modern brand identity and launched a new large-scale investment website to challenge big banks, delivering sophisticated tools for better investment decisions.

Creative Director at Green Party of Aotearoa

December 31, 2023 - July 25, 2025

Led a historic movement that helped the party record its best-ever result. Directed a campaign telling compelling stories about today's challenges. Digital marketing and out-of-home advertising campaigns broke previous marketing metrics, resulting in 11.60% vote share and a 255% increase in clicks with a cost per click below industry benchmarks.

Brand Lead at Webb's Auction House

February 28, 2022 - July 25, 2025

Directed the brand for New Zealand's largest multi-departmental auction house. Provided creative direction across all marketing platforms, ensuring brand consistency while innovating. Oversaw growth from 25 to 70 auctions annually and increased digital followers by 300% reaching over 10K.

Graphic Designer at AGM Publishing

March 31, 2020 - July 25, 2025

Contributed to design across six brands including architecture and interior magazines, the Interior Awards program, and ArchitectureNow website. Delivered a brand refresh and successful launches tied to digital campaigns and events.

Marketing Executive at Bowerbank Ninow

October 31, 2018 - July 25, 2025

Part of founding team contributing to startup success and market growth. Managed production planning and graphic design for auction catalogues, delivering effective storytelling and advertising that captured niche collector audiences, leading a successful campaign for a large single-artist photography auction.

Creative Director at Compound Press

April 1, 2017 - Present

Leading the creative output for Compound Press, an independent publisher specialising in art books and bespoke literature editions. Crafting timeless publishing solutions for a range of contemporary writers and artists across Australasia. Achieved a co-publishing deal with American-based art publishers, Daylight Books, and led publication of a large-format art book on photographer Chris Corson-Scott.