I’m Elliot Steed, a Data & Intelligence Director based in Cape Town, focused on turning data into clear audience and strategy insights. I bring strong expertise in social listening, data analytics, search and audience profiling, and competitive benchmarking—helping teams translate signals from social, search, and media into actionable growth opportunities. Over the past years I’ve also built integrated social, search, and audience insight frameworks across global brands, while coordinating performance, e-commerce, and transversal media knowledge. My background includes leading strategy and operations within Ogilvy’s Social Lab in Brussels, as well as earlier analysis and social media work supporting clients in sports and pharma—always with a friendly, collaboration-first approach to driving results.…

ELLIO T STEED

I’m Elliot Steed, a Data & Intelligence Director based in Cape Town, focused on turning data into clear audience and strategy insights. I bring strong expertise in social listening, data analytics, search and audience profiling, and competitive benchmarking—helping teams translate signals from social, search, and media into actionable growth opportunities. Over the past years I’ve also built integrated social, search, and audience insight frameworks across global brands, while coordinating performance, e-commerce, and transversal media knowledge. My background includes leading strategy and operations within Ogilvy’s Social Lab in Brussels, as well as earlier analysis and social media work supporting clients in sports and pharma—always with a friendly, collaboration-first approach to driving results.…

Available to hire

I’m Elliot Steed, a Data & Intelligence Director based in Cape Town, focused on turning data into clear audience and strategy insights. I bring strong expertise in social listening, data analytics, search and audience profiling, and competitive benchmarking—helping teams translate signals from social, search, and media into actionable growth opportunities.

Over the past years I’ve also built integrated social, search, and audience insight frameworks across global brands, while coordinating performance, e-commerce, and transversal media knowledge. My background includes leading strategy and operations within Ogilvy’s Social Lab in Brussels, as well as earlier analysis and social media work supporting clients in sports and pharma—always with a friendly, collaboration-first approach to driving results.

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Work Experience

Social Lab Strategist & Media Director at Ogilvy Social Lab
January 1, 2022 - Present
Led strategy and media direction within Ogilvy’s Social Lab in Brussels. Drove new business, provided thought leadership, and developed innovative social commerce programs, while managing team training and team coordination. Focused on integrating social, search, and audience insights to support creative strategy and growth opportunities for global brands.
Social Media Analyst at Toronto Social Media (contextual role within Smashed Abacus)
January 1, 2016 - January 1, 2022
Delivered contextual social media analysis and insights for key clients in sports and pharma, helping translate data into relevant context for decision-making.
Junior Analyst (Social Lab) at Smashed Abacus
January 1, 2016 - January 1, 2022
Worked as a junior analyst providing contextual insights for key sports and pharma clients. Supported social media analysis and insight generation to inform client understanding and strategy.
Business School (EAE) experience at EAE Business School
January 1, 2015 - January 1, 2016
Business school experience connected to EAE in Madrid as stated in the resume timeline.
Intern / College experience at Vesalius College
January 1, 2013 - January 1, 2014
Education period at Vesalius College (intern/college experience referenced by resume timeline).

Education

Master's Degree in Business Administration and Management at IE Business School
January 1, 2015 - January 1, 2016
Bachelor's Degree, International Business at Vesalius College
January 1, 2013 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Financial Services, Retail, Professional Services, Consumer Goods, Healthcare