With over a decade working across brand building, digital marketing, and art direction, I’ve worked in both the entrepreneurial and corporate worlds; Managing my own clothing brand, while collaborating with leading luxury and lifestyle brands. With Ellis Label, I’m hands-on in every part of the process, from design and storytelling to eCommerce growth, sales, and customer experience. Beyond Ellis, I love working with other businesses and creatives to shape digital campaigns and bring ideas to life. I’m passionate about helping brands grow with clarity and purpose, blending creative intuition with strategic thinking in everything I do.

With over a decade working across brand building, digital marketing, and art direction, I’ve worked in both the entrepreneurial and corporate worlds; Managing my own clothing brand, while collaborating with leading luxury and lifestyle brands. With Ellis Label, I’m hands-on in every part of the process, from design and storytelling to eCommerce growth, sales, and customer experience. Beyond Ellis, I love working with other businesses and creatives to shape digital campaigns and bring ideas to life. I’m passionate about helping brands grow with clarity and purpose, blending creative intuition with strategic thinking in everything I do.

Available to hire

With over a decade working across brand building, digital marketing, and art direction, I’ve worked in both the entrepreneurial and corporate worlds; Managing my own clothing brand, while collaborating with leading luxury and lifestyle brands.

With Ellis Label, I’m hands-on in every part of the process, from design and storytelling to eCommerce growth, sales, and customer experience.

Beyond Ellis, I love working with other businesses and creatives to shape digital campaigns and bring ideas to life. I’m passionate about helping brands grow with clarity and purpose, blending creative intuition with strategic thinking in everything I do.

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Work Experience

Marketing Executive (Freelance) at ECC New Zealand
October 1, 2024 - Present
Continued to manage marketing and brand communication for digital channels, executing campaign optimization, customer segmentation, and growth strategies on a freelance basis.
Marketing Executive at ECC New Zealand
April 30, 2021 - August 24, 2025
Managed marketing and brand communication for digital channels including social media, email, and e-commerce. Reported insights from B2B and B2C market segments through data, competitor, and trend analysis. Led campaign and project management for product and service launches. Created and delivered internal and external brand assets. Developed and implemented growth strategies, managed email marketing calendars, budgeting, and customer segmentation to optimize digital growth.
Digital and Design Specialist at Shiseido Group
September 30, 2018 - August 24, 2025
Owned digital marketing communications and campaigns, including project delivery and sales tools for online and offline channels. Localized global marketing strategies for the New Zealand market. Created content including graphic design and copywriting for digital and in-store channels. Managed social media assets and budgeting. Liaised with media and business partnerships including PR. Managed new product launch campaigns.
Graphic Design & Social Media Manager at Naveya & Sloane Jewellery
May 31, 2015 - August 24, 2025
Assisted Creative Director with branding and marketing campaigns. Responsible for graphic design, photography, and copywriting for online and offline projects. Delivered digital and print content for customer sales and marketing tools. Created social media assets including budgeting, segmentation, and customer analysis. Performed fashion styling for staff wardrobes.
Founder & Creative at Ellis Label
February 1, 2013 - Present
Own and lead the brand, marketing, sales strategy, content creation, and delivery across digital and offline channels. Provide creative direction for brand and marketing campaigns, social media, photoshoots, and events. Manage PR strategies, media opportunities, and B2B partnerships. Oversee e-commerce management including customer experience, design, and performance analysis. Forecast consumer market trends and manage campaign optimization to drive sales, retention, and new user KPIs.
Sales Associate at Luxottica Group SpA
June 30, 2012 - August 24, 2025
Managed multiple retail stores as duty manager. Met personal and team sales budgets while maintaining high brand values of luxury designer labels. Performed end of day accounts and administration.

Education

Bachelor of Design (Hons) at Massey University
January 1, 2009 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet