EH

With over a decade working across brand building, digital marketing, and art direction, I’ve worked in both the entrepreneurial and corporate worlds; Managing my own clothing brand, while collaborating with leading…

About

With over a decade working across brand building, digital marketing, and art direction, I’ve worked in both the entrepreneurial and corporate worlds; Managing my own clothing brand, while collaborating with leading luxury and lifestyle brands.

With Ellis Label, I’m hands-on in every part of the process, from design and storytelling to eCommerce growth, sales, and customer experience.

Beyond Ellis, I love working with other businesses and creatives to shape digital campaigns and bring ideas to life. I’m passionate about helping brands grow with clarity and purpose, blending creative intuition with strategic thinking in everything I do.

  • 14 years' experience
  • Joined August 2025

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience· 6 roles

Marketing Executive (Freelance) · ECC New ZealandOct 2024 – Present · 2 yrs 2 mos

Continued to manage marketing and brand communication for digital channels, executing campaign optimization, customer segmentation, and growth strategies on a freelance basis.

Marketing Executive · ECC New ZealandApr 2021 – Aug 2025 · 4 yrs 5 mos

Managed marketing and brand communication for digital channels including social media, email, and e-commerce. Reported insights from B2B and B2C market segments through data, competitor, and trend analysis. Led campaign and project management for product and service launches. Created and delivered internal and external brand assets. Developed and implemented growth strategies, managed email marketing calendars, budgeting, and customer segmentation to optimize digital growth.

Digital and Design Specialist · Shiseido GroupSep 2018 – Aug 2025 · 7 yrs

Owned digital marketing communications and campaigns, including project delivery and sales tools for online and offline channels. Localized global marketing strategies for the New Zealand market. Created content including graphic design and copywriting for digital and in-store channels. Managed social media assets and budgeting. Liaised with media and business partnerships including PR. Managed new product launch campaigns.

Graphic Design & Social Media Manager · Naveya & Sloane JewelleryMay 2015 – Aug 2025 · 10 yrs 4 mos
Founder & Creative · Ellis LabelFeb 2013 – Present · 13 yrs 10 mos
Sales Associate · Luxottica Group SpAJun 2012 – Aug 2025 · 13 yrs 3 mos

Education

Bachelor of Design (Hons) · Massey University2009 – 2012

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