I’m a senior creative and art director fluent in all things brand. My practice operates at the intersection of culture and digital innovation—translating sharp conceptual thinking into high-impact design and creative. I’m currently Creative Lead at Sheep Inc., partnering with global brands to shape their visual narratives through a highly collaborative, ego-free, multi-disciplinary approach. I lead hands-on art direction and creative systems, defining how brands connect with modern audiences. With a strong focus on performance-aware creative, I oversee end-to-end visual storytelling across email and paid acquisition funnels, driving measurable revenue while maintaining uncompromising design standards.…

Ellis Newlove

I’m a senior creative and art director fluent in all things brand. My practice operates at the intersection of culture and digital innovation—translating sharp conceptual thinking into high-impact design and creative. I’m currently Creative Lead at Sheep Inc., partnering with global brands to shape their visual narratives through a highly collaborative, ego-free, multi-disciplinary approach. I lead hands-on art direction and creative systems, defining how brands connect with modern audiences. With a strong focus on performance-aware creative, I oversee end-to-end visual storytelling across email and paid acquisition funnels, driving measurable revenue while maintaining uncompromising design standards.…

Available to hire

I’m a senior creative and art director fluent in all things brand. My practice operates at the intersection of culture and digital innovation—translating sharp conceptual thinking into high-impact design and creative. I’m currently Creative Lead at Sheep Inc., partnering with global brands to shape their visual narratives through a highly collaborative, ego-free, multi-disciplinary approach.

I lead hands-on art direction and creative systems, defining how brands connect with modern audiences. With a strong focus on performance-aware creative, I oversee end-to-end visual storytelling across email and paid acquisition funnels, driving measurable revenue while maintaining uncompromising design standards.

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Work Experience

Design Lead at Sheep Inc.
January 1, 2024 - December 31, 2024
Partnered directly with the founder to direct visual landscape and brand architecture across all digital and physical touch points. Oversaw the development of creative systems to ensure the sustainable ethos translated into sharp digital campaigns and editorial content. Managed relationships with external partners and agencies to maintain consistency across all brand assets, ensuring cohesive production across channels.
Creative Lead at Sheep Inc.
January 1, 2024 - Present
Steer the visual and creative direction of the world’s first carbon-negative label. Lead hands-on execution and art direction for brand visual storytelling, defining how the brand connects with a modern, design-conscious audience. Pair uncompromising visual standards with a robust CRM strategy: oversee end-to-end creative for email and paid acquisition funnels, generating £1.07 million+ in Klaviyo-attributed email revenue in the last 12 months.
Senior Multimedia Designer at ASOS
January 1, 2022 - December 31, 2023
Led visual execution of global, high-impact campaigns for tier-one partners and internal ASOS brand. Directed multidisciplinary design strategies using 3D, motion design, graphic design, and experiential touch points to launch high-traffic digital product drops for brands including Nike, Adidas, Kylie Cosmetics, and New Balance. In the senior role, led and mentored the creative team by hiring junior and mid-weight designers and building a culture of continuous learning around emerging creative technologies, while supporting stakeholder management and professional growth.
Midweight Multimedia Designer at ASOS
January 1, 2021 - December 31, 2022
Delivered digital design and motion graphics from early storyboards through to final global production. Collaborated with fast-paced creative teams, maintaining strict visual standards while producing assets for tier-one brand campaigns and overseeing delivery of thousands of assets.
Junior Multimedia Designer at ASOS
January 1, 2020 - December 31, 2020
Designer at Propercorn
January 1, 2019 - December 31, 2019
Midweight Multimedia Designer at 247 Laundry Service
January 1, 2019 - December 31, 2019
Product Developer at Ennismore
January 1, 2018 - December 31, 2018

Education

BA Hons Fine Art at Hull School of Art and Design
January 11, 2030 - August 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods
    Sheep Inc Art Direction

    Sheep Inc. is the world’s first carbon negative label. I creatively directed the brand’s visual world. Leading on ecomm styling, campaign art direction, brand voice and developed the brand’s creative platform, Our Stories Go Deeper.

    All assets are created using generative artificial intelligence.

    https://www.twine.net/signin

    Topshop Launch

    The official rollout announcing that Arcadia’s golden child was now an e-commerce exclusive. We launched a global campaign across social, OOH and online to let shoppers know they could finally buy Topshop denim without having to navigate Oxford Circus.

    https://www.twine.net/signin

    ASOS Black Friday

    Black Friday at ASOS is retail at its most competitive.
    I led the art direction and 3D design, creating a scalable visual language that could evolve week by week whilst maintaining a distinctive, consistent identity across every customer touchpoint.

    https://www.twine.net/signin

    Kylie Cosmetics @ ASOS

    A CGI campaign featuring giant cosmetics taking over London.
    We managed to spark a full-blown internet controversy when media outlets accused us of stealing a Maybelline concept…a physical impossibility in 3D animation timelines but an absolute masterclass in getting everyone on the internet to talk about the launch.

    https://www.twine.net/signin

    ASOS In Real Life

    To mark Black Friday, we built the first physical space in ASOS’s history.
    It was a manifestation of the ASOS app in Soho. Four floors, 30+ brands and live panel talks designed to remind Gen Z that before online shopping, people used to walk into buildings, try on clothes and wait in lines.

    https://www.twine.net/signin