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I’m a performance-focused digital marketer with extensive experience leading paid and multi-channel campaigns across platforms like Meta, LinkedIn, Google Ads (YouTube/Display/Demand Gen/Performance Max) and Reddit. I specialise in full-funnel, omni-channel strategy—building audience targeting using first-party data, managing budgets across markets, and optimising for measurable outcomes like engagement, lead generation and conversions. Across my roles, I’ve driven strong efficiency improvements (including major CPC reductions and conversion uplifts), built and trained teams, and launched integrated lead-generation workflows such as automated forms in partnership with specialist tools and platforms. I’m also hands-on with measurement and attribution—using GA4, GTM and conversion APIs—to ensure reporting is accurate and insights directly inform ongoing creative and audience testing.…I’m a performance-focused digital marketer with extensive experience leading paid and multi-channel campaigns across platforms like Meta, LinkedIn, Google Ads (YouTube/Display/Demand Gen/Performance Max) and Reddit. I specialise in full-funnel, omni-channel strategy—building audience targeting using first-party data, managing budgets across markets, and optimising for measurable outcomes like engagement, lead generation and conversions. Across my roles, I’ve driven strong efficiency improvements (including major CPC reductions and conversion uplifts), built and trained teams, and launched integrated lead-generation workflows such as automated forms in partnership with specialist tools and platforms. I’m also hands-on with measurement and attribution—using GA4, GTM and conversion APIs—to ensure reporting is accurate and insights directly inform ongoing creative and audience testing.

Eleanor Gann

Digital Marketer, PPC Manager, Performance Marketer, +1

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I’m a performance-focused digital marketer with extensive experience leading paid and multi-channel campaigns across platforms like Meta, LinkedIn, Google Ads (YouTube/Display/Demand Gen/Performance Max) and Reddit. I specialise in full-funnel, omni-channel strategy—building audience targeting using first-party data, managing budgets across markets, and optimising for measurable outcomes like engagement, lead generation and conversions. Across my roles, I’ve driven strong efficiency improvements (including major CPC reductions and conversion uplifts), built and trained teams, and launched integrated lead-generation workflows such as automated forms in partnership with specialist tools and platforms. I’m also hands-on with measurement and attribution—using GA4, GTM and conversion APIs—to ensure reporting is accurate and insights directly inform ongoing creative and audience testing.…I’m a performance-focused digital marketer with extensive experience leading paid and multi-channel campaigns across platforms like Meta, LinkedIn, Google Ads (YouTube/Display/Demand Gen/Performance Max) and Reddit. I specialise in full-funnel, omni-channel strategy—building audience targeting using first-party data, managing budgets across markets, and optimising for measurable outcomes like engagement, lead generation and conversions. Across my roles, I’ve driven strong efficiency improvements (including major CPC reductions and conversion uplifts), built and trained teams, and launched integrated lead-generation workflows such as automated forms in partnership with specialist tools and platforms. I’m also hands-on with measurement and attribution—using GA4, GTM and conversion APIs—to ensure reporting is accurate and insights directly inform ongoing creative and audience testing.

Next availability:

September 13, 2026

Chester, United Kingdom

I’m a performance-focused digital marketer with extensive experience leading paid and multi-channel campaigns across platforms like Meta, LinkedIn, Google Ads (YouTube/Display/Demand Gen/Performance Max) and Reddit. I specialise in full-funnel, omni-channel strategy—building audience targeting using first-party data, managing budgets across markets, and optimising for measurable outcomes like engagement, lead generation and conversions.

Across my roles, I’ve driven strong efficiency improvements (including major CPC reductions and conversion uplifts), built and trained teams, and launched integrated lead-generation workflows such as automated forms in partnership with specialist tools and platforms. I’m also hands-on with measurement and attribution—using GA4, GTM and conversion APIs—to ensure reporting is accurate and insights directly inform ongoing creative and audience testing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

German

Intermediate

Work Experience

Paid Social Media Manager at QIAgen (QIA G EN)

August 1, 2023 - December 31, 2023

Led global paid digital strategy and execution for researcher marketing initiatives, achieving strong audience and lead growth. Developed audience targeting strategies using first-party data, Customer Match, retargeting frameworks and advanced segmentation to maximise campaign performance and ROI across multiple paid media channels. Managed paid media budgets across international campaigns, created tailored ad copy and creative messaging for different customer segments across the customer journey, and established robust tracking and measurement using GA4, GTM and Meta Conversions API. Worked in collaboration with cross-functional teams and delivered performance reporting and optimisation via ongoing testing of creatives, landing pages and conversion paths.

Senior Paid Digital Specialist / Social Media Manager at Sage Publishing

August 1, 2023 - Present

Led paid digital strategy and execution for research marketing initiatives, driving audience growth, engagement, lead generation and conversions across multiple paid media channels. Built first-party and advanced audience targeting using frameworks like Customer Match and retargeting, balanced short-term performance with long-term growth, and improved campaign ROI through continuous A/B testing of creatives, audiences, landing pages and conversion journeys. Implemented robust measurement using GA4, Google Tag Manager, Meta Conversions API and conversion tracking to improve attribution accuracy, partnering across marketing and publishing teams and producing performance reports with actionable insights for senior stakeholders.

Digital Marketing Intern at lululemon

July 1, 2021 - January 31, 2022

Owned creative and strategic direction for all EMAs and managed social media accounts with key focus on Instagram, Facebook and Strava. Collaborated on affiliate marketing initiatives, partnered with community teams to amplify authentic locally driven stories, curated content by localising global campaigns, and developed bespoke UK initiatives. Created new assets across multiple formats—from ideation and casting to creative briefs, production oversight and final reviews—while integrating key product lines into social campaigns and seasonal storytelling.

Senior Social Media Specialist at Ted Baker

February 1, 2021 - July 31, 2021

Managed the global social media strategy for brand channels including Instagram, TikTok, Facebook and LinkedIn. Owned the management and creation of upper-funnel paid advertising campaigns (including Facebook Ads Manager), and managed Clubhouse content (organic and paid). Contributed to global media strategy for key territories and supported real-time campaign activations and regular paid/weekly/monthly reporting using Adobe Analytics.

Senior Social Media Specialist at Superdry

December 1, 2018 - March 31, 2020

Supported social media management and campaign activities for Superdry, including ongoing content and performance work.

Social Media Executive (Full Time) at Le Pont Appointments

December 1, 2017 - December 1, 2018

Worked in a full-time social media executive role supporting social media and related marketing activities.

Marketing & Graphic Design Executive at Laze Wear

March 1, 2017 - December 1, 2017

Supported marketing and graphic design activities.

Brand & Graphic Design Executive at University of South Wales

August 1, 2015 - August 1, 2016

Provided brand and graphic design support.