I'm Elnaz R. Koupaei, a UX/UI Designer based in Berlin with an IT engineering background and more than a decade of experience spanning entrepreneurship and teaching. I design responsive, user-centered products by applying a problem-solving mindset, deep user empathy, and engaging storytelling. I'm passionate about systems thinking and committed to continuous learning.…

Elnaz R. Koupaei

I'm Elnaz R. Koupaei, a UX/UI Designer based in Berlin with an IT engineering background and more than a decade of experience spanning entrepreneurship and teaching. I design responsive, user-centered products by applying a problem-solving mindset, deep user empathy, and engaging storytelling. I'm passionate about systems thinking and committed to continuous learning.…

Available to hire

I’m Elnaz R. Koupaei, a UX/UI Designer based in Berlin with an IT engineering background and more than a decade of experience spanning entrepreneurship and teaching.

I design responsive, user-centered products by applying a problem-solving mindset, deep user empathy, and engaging storytelling. I’m passionate about systems thinking and committed to continuous learning.

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Language

English
Fluent
Persian
Fluent
German
Intermediate

Work Experience

UX/UI designer at Masir-EdTech Platform for Online English Learning
December 31, 2025 - August 15, 2025
Conducted user research to understand Gen Z online English learners' needs and preferences. Created user flows, journey maps, and personas focusing on empathy and storytelling. Designed wireframes and high-fidelity prototypes for interactive, accessible learning experiences. Collaborated with product managers, developers, and stakeholders in an Agile environment. Conducted usability testing to validate learning flows and gather user feedback. Achieved a 12% increase in course completion rate and a 10% decrease in bounce rate through redesign.
Founder at Botehchin Handmade Concept Products Studio
December 31, 2024 - August 15, 2025
Designed and created handmade concept products tailored to customer needs. Facilitated workshops on crafting techniques with a focus on storytelling and engagement. Developed social media content based on research to innovate marketing ideas. Improved product quality through user survey-based research. Managed the studio and led the team promoting a self-driven and Agile culture. Sold products to 20 retail locations nationally and internationally; gained over 150K social media followers. Developed a kiln-free clay sculpting method to reduce electricity usage. Received interviews by national newspapers and magazines as an entrepreneurial woman.
Founder at Botehchin Handmade Concept Products Studio
January 1, 2023 - January 1, 2023
Designed and created handmade concept products tailored to each customer's needs and interests. Facilitated crafting techniques workshops focused on storytelling and engagement. Created social media content based on research insights to develop innovative marketing ideas. Improved product quality through research based on user surveys and interviews. Managed the studio and led the team with a focus on a self-driven culture and an Agile approach.
UX Designer at Masir-EdTech Platform for Online English Learning
January 1, 2022 - January 1, 2025
Conducted user research to understand Gen Z online English learners; created user flows, journey maps, and personas focusing on deep user empathy and storytelling; designed wireframes and high-fidelity prototypes for interactive, accessible learning experiences; collaborated with product managers, developers, and stakeholders in an Agile environment; conducted usability testing to validate learning flows and gather user feedback.
Founder at Botehchin Handmade Concept Products Studio
January 1, 2013 - January 1, 2022
Designed and created handmade concept products tailored to each customer's needs and interests; facilitated crafting techniques workshops focused on storytelling and engagement; created social media content based on research insights to develop innovative marketing ideas; improved product quality through research based on user surveys and interviews; managed the studio and led the team with a self-driven culture and an Agile approach.
UX Designer at Masir - EdTech Platform for Online English Learning
January 1, 2013 - January 1, 2013
Conducted user research to understand the needs and preferences of Gen Z online English learners. Created user flows, journey maps, and personas, focusing on deep user empathy and storytelling. Designed wireframes and high-fidelity prototypes for interactive, accessible learning experiences. Collaborated with product managers, developers, and stakeholders in an Agile environment. Conducted usability testing to validate learning flows and gather user feedback.
Language Teacher & Researcher at Gooyesh Institute
December 31, 2012 - August 15, 2025
Taught English to children, Gen Z learners, and older adults at elementary and intermediate levels. Researched students’ educational needs to improve engagement. Increased students’ final exam scores by 15% over the academic year.
Language Teacher & Researcher at Gooyesh Institute
January 1, 2012 - January 1, 2012
Taught English to children, Gen Z learners, and older adults at elementary and intermediate levels. Researched students' educational needs and interests to improve engagement. Key Achievements: Increased students’ final exam scores by 15% over the academic year.
Language Teacher & Researcher at Gooyesh Institute
January 1, 2009 - January 1, 2012
Taught English to children, Gen Z learners, and older adults at elementary and intermediate levels; researched students' educational needs and interests to improve engagement.

Education

UX/UI Course at Spiced Academy
January 1, 2024 - December 31, 2024
Foundations of UX design at Google
January 1, 2021 - December 31, 2021
Psychology Course at Toronto University
January 1, 2023 - December 31, 2023
Bachelor of IT-Engineering at Esfahan University
January 1, 2005 - December 31, 2009
Bachelor of IT-Engineering at Esfahan University
January 1, 2005 - January 1, 2009
Foundations of UX design at Google
January 1, 2021 - November 20, 2025
Psychology Course at Toronto University
January 1, 2023 - November 20, 2025
UX/UI Course at Spiced Academy
January 1, 2024 - November 20, 2025
UX/UI Course at Spiced Academy
January 1, 2024 - January 1, 2024
Foundations of UX design at Google
January 1, 2021 - January 1, 2021
Psychology Course at Toronto University
January 1, 2023 - January 1, 2023
Bachelor of IT-Engineering at Esfahan University
January 1, 2005 - January 1, 2009

Qualifications

UX/UI Course - Spiced Academy
January 1, 2024 - December 31, 2024
Foundations of UX design - Google
January 1, 2021 - December 31, 2021
Psychology Course - Toronto University
January 1, 2023 - December 31, 2023

Industry Experience

Education, Software & Internet, Consumer Goods, Media & Entertainment, Manufacturing, Retail, Professional Services