Available to hire
Creative Director with 20+ years of experience spanning advertising, brand strategy, media production, and integrated digital campaigns—18+ years across the GCC. I lead multidisciplinary teams to shape brand and campaign direction, turning business objectives into integrated creative work across ATL, BTL, and digital.
I specialize in creative leadership, client/stakeholder management, campaign development, and production—building efficient creative workflows and quality frameworks. I’ve led 30+ person teams and delivered 200+ campaigns for major brands including IKEA, STC, SABIC, Toyota, and Pepsi.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
Work Experience
Creative Director & Senior Brand Strategist at G:A=N MED=A AGENCY
February 1, 2022 - PresentLead creative strategy for a full-service agency serving healthcare, hospitality, retail, and technology clients. Manage a 25-person creative department spanning design, video, photography, copywriting, web development, and motion graphics. Increased agency client retention by 35% through strategic planning and creative excellence. Develop launch strategies for 8 new brands from research to identity, campaigns, and digital presence. Present concepts to C-suite executives with a 90%+ first-presentation approval rate. Oversee multi-channel campaigns with budgets up to CAD 750K, ensuring on-time, on-budget delivery. Notable clients include Muhaidib Group, 7 Cafés Group, Alfa Medical Scan, Adab Resort & Hotel, AlSarh Safety Company.
Creative Director & Senior Brand Planner at Strategic Ghain Media Agency
February 1, 2022 - PresentLed art and creative teams (12+ designers). Developed integrated marketing campaigns across digital and offline channels. Managed digital marketing projects (social media, content, video). Applied data-driven insights to enhance creative concepts and brand awareness. Collaborated with cross-functional teams to deliver ROI-focused marketing initiatives.
Creative Director & Senior Brand Planner at GHAIN Media Agency
February 1, 2022 - PresentCreative direction for media production and brand campaigns; leading design teams; developing concepts and interactive experiences; aligning design plans with strategic objectives; providing improvement recommendations and team training.
Creative Director & Senior Brand Planner at GHAIN Media Agency
February 1, 2022 - PresentLead creative strategy and art direction for media campaigns; supervise a team of approximately 12 designers and artists; develop forecast-based strategic plans; manage client briefs, present concepts, and ensure alignment with business objectives; mentor cross-functional teams and drive performance milestones.
Creative Director, Media Consultant & Brand Manager at Silicon Media Agency & Nazih International Group
January 1, 2022 - September 8, 2025Strategic leadership of creative operations for media production projects; supervising art and media teams; designing strategic plans and forecasts; driving business development and client satisfaction; delivering creative campaigns across ATL & BTL.
Creative Director, Media Consultant & Brand Manager at Silicon Media Agency & Nazih International Group
January 1, 2022 - September 8, 2025Directed creative teams and media production, oversaw brand management and marketing initiatives; developed strategic plans and campaigns; liaised with clients and board; led digital marketing teams and content creation.
Creative Director, Media Consultant & Brand Manager at Silicon Media Agency & NAZIH International Group
February 1, 2017 - January 31, 2022Managed creative operations for IKEA, STC, Zain, Toyota, Pepsi, Sulaiman AlHabib Hospital, and ZATCA. Supervised 30+ creative professionals across art, media production, and digital marketing. Developed and executed 100+ integrated marketing campaigns across ATL/BTL/digital. Served as Brand Manager for NAZIH Cosmetics International, driving B2C e-commerce strategy and customer experience design. Delivered C-suite and government stakeholder presentations securing $2M+ in new business over 5 years.
Creative Director, Media Consultant & Brand Manager at S=L=CON MED=A AGENCY & NAZ=: =NTERNAT=ONAL GROUP
February 1, 2017 - January 1, 2022Directed 30-person creative teams for multinational and government accounts. Led brand strategy for NAZCA Cosmetics International, boosting digital engagement by 40%. Delivered 50+ integrated campaigns annually for brands including IKEA, Toyota, Pepsi, STC, Zain, and Sulaiman Al Habib Hospital. Created 3-year strategic growth plans, contributing to 20% YoY revenue growth. Implemented QA protocols to reduce client revisions by 30% and improved team efficiency. Mentored 15+ junior creatives; 8 promoted to senior positions within 24 months.
Creative Director / Media Consultant / Brand Manager at Silicon Media Agency & Nazih Int. Group
February 1, 2017 - January 1, 2022Directed a team of 30+ creative professionals. Oversaw campaigns for IKEA, STC, ZAIN, Toyota SA, and Abdullah Foad Group. Built and rebranded corporate identities and digital assets. Applied analytics to improve campaign performance. Worked on long-term brand positioning and digital transformation strategies.
Art Director & Creative Visualizer at PromoArt Ads Agency
January 1, 2017 - September 8, 2025Led art and media production for campaigns; supervised teams of designers, videographers, photographers, copywriters; developed concepts, presentations, and client coordination; managed budgets and processes to deliver creative solutions aligned with briefs.
Art Director & Creative Visualizer at PromoArt Ads Agency
January 1, 2017 - September 8, 2025Oversaw art direction and visual concepts for ATL/BTL campaigns; managed media production, client relationships, and budgets; coordinated with designers and copywriters; improved design processes and presentation quality.
Art Director & Creative Visualizer at PROMOART ADVERTISING AGENCY
February 1, 2009 - January 1, 2017Built a 12-person art department and established the agency’s reputation for creative excellence. Conceptualized 200+ campaigns across TV, print, outdoor, digital, and event production. Implemented project management workflows reducing missed deadlines by 40%. Managed production budgets up to CAD 185K per campaign.
Art Director & Creative Visualizer at PromoArt Ads Agency
February 1, 2009 - January 1, 2017Managed art operations and advertising strategies. Developed creative briefs and presentation materials. Oversaw end-to-end creative production from ideation to delivery. Maintained strong client relations and ensured on-time project completion.
Senior Graphic Designer & Creative Visualizer at Promoters Egypt Creative Agency
January 1, 2009 - September 8, 2025Designed art layouts; contributed to media campaigns; collaborated with clients and directors; managed production quality and documentation; led art team in achieving targets.
Senior Graphic Designer & Creative Visualizer at Promoters Egypt Creative Agency
January 1, 2009 - September 8, 2025Led graphic design and creative visualization for campaigns; collaborated with art directors, managed projects and presentations; ensured production quality and timely delivery.
Senior Graphic Designer & Creative Visualizer at Promoters Egypt Creative Agency
August 1, 2006 - January 1, 2009Designed advertising materials for EgyptAir and Cairo Cinema Festival. Collaborated with senior directors to produce creative concepts. Delivered branding and layout designs aligned with campaign goals.
Creative Graphic Designer at Ceramica Cleopatra Group
July 1, 2006 - September 8, 2025Designed advertising materials; created brochures, identity packages, outdoor and TV concepts; collaborated with teams to deliver campaigns; contributed to brand communications.
Creative Graphic Designer at Ceramica Cleopatra Group
July 1, 2006 - September 8, 2025Created advertising graphics, corporate identity materials, brochures, outdoor/indoor ads, and TV ad concepts; coordinated with design teams to deliver on-brand materials.
Creative Graphic Designer at Ceramica Cleopatra Global Group
September 1, 2004 - July 31, 2006Designed corporate identity, brochures, and TV commercials for one of Egypt's leading ceramic manufacturers.
Creative Graphic Designer at Ceramica Cleopatra Group
September 1, 2004 - July 1, 2006Designed brochures, booklets, and TV ads. Ensured creative consistency and brand alignment across materials.
Education
Bachelor of Applied Arts - Advertising & Marketing at Faculty of Applied Arts
January 11, 2030 - September 8, 2025Mini MBA in Marketing & Business Development at Profissional College (Online) - Birmingham
January 11, 2030 - September 8, 2025Digital Marketing Certification at Digital Marketing Academy
January 11, 2030 - September 8, 2025Digital Marketing & Sponsored Ads Certification at Online Course
January 11, 2030 - September 8, 2025Bachelor of Applied Arts - Major in Advertising & Marketing at Faculty of Applied Arts
January 11, 2030 - September 8, 2025Mini MBA in Marketing & Business Development at Birmingham Profissional College (Online)
January 1, 2021 - January 1, 2023Digital Marketing Academy at Digital Marketing Academy
January 11, 2030 - September 8, 2025Advanced Certified in Adobe Creative Suite & Macromedia Freehand Graphics Application at IBM Training Institute YAT Education Center
January 11, 2030 - September 8, 2025Digital Marketing & Sponsored Ads (Online Course) at Online Course
January 11, 2030 - September 8, 2025Mini MBA in Marketing & Business Development at Birmingham Professional College (Online)
January 1, 2021 - January 1, 2023Bachelor of Applied Arts – Advertising & Marketing at Helwan University, Cairo, Egypt
January 11, 2030 - January 28, 2026Mini MBA in Marketing & Business Development at Birmingham Professional College (Online, UK)
January 1, 2021 - January 1, 2023Bachelor of Applied Arts — Advertising & Marketing at Elwan University, Cairo, Egypt
January 11, 2030 - January 1, 2002Mini MBA in Marketing & Business Development at Birmingham Professional College (Online)
January 1, 2021 - January 1, 2023Bachelor of Applied Arts — Advertising & Marketing at Helwan University
January 1, 2002 - January 1, 2002Certified in Digital Marketing & Sponsored Ads at Digital Marketing Academy (Online)
January 11, 2030 - July 28, 2026Advanced Certified in Adobe Creative Suite at IBM Training Institute
January 11, 2030 - July 28, 2026Mini MBA in Marketing & Business Development at Birmingham Professional College (Online)
January 1, 2021 - December 31, 2023Bachelor of Applied Arts — Advertising & Marketing at Helwan University
January 1, 2002 - December 31, 2002Certified in Digital Marketing & Sponsored Ads at Digital Marketing Academy (Online)
January 11, 2030 - August 6, 2026Advanced Certified in Adobe Creative Suite at IBM Training Institute
January 11, 2030 - August 6, 2026Mini MBA in Marketing & Business Development at Birmingham Professional College (Online)
January 1, 2021 - January 1, 2023Bachelor of Applied Arts — Advertising & Marketing at Helwan University, Cairo, Egypt
January 1, 2002 - January 1, 2002Certified in Digital Marketing & Sponsored Ads at Digital Marketing Academy (Online)
January 11, 2030 - August 24, 2026Advanced Certified in Adobe Creative Suite at IBM Training Institute, Cairo
January 11, 2030 - August 24, 2026Mini MBA in Marketing & Business Development (Online) at Birmingham Professional College
January 1, 2021 - January 1, 2023Bachelor of Applied Arts — Advertising & Marketing at Helwan University
January 1, 2002 - August 24, 2026Certified in Digital Marketing & Sponsored Ads at Digital Marketing Academy (Online)
January 11, 2030 - August 24, 2026Advanced Certified in Adobe Creative Suite at IBM Training Institute
January 11, 2030 - August 24, 2026Qualifications
Mini MBA in Marketing & Business Development
January 11, 2030 - September 8, 2025Digital Marketing Certification
January 11, 2030 - September 8, 2025Digital Marketing & Sponsored Ads Certification
January 11, 2030 - September 8, 2025Mini MBA in Marketing & Business Development
January 1, 2021 - January 1, 2023Advanced Certified in Adobe Creative Suite & Macromedia Freehand
January 11, 2030 - September 8, 2025Digital Marketing & Sponsored Ads (Online Course)
January 11, 2030 - September 8, 2025Advanced Adobe Creative Suite
January 11, 2030 - January 28, 2026Digital Marketing & Sponsored Ads
January 11, 2030 - January 28, 2026Color Theory & Layout
January 11, 2030 - January 28, 2026Advanced Certification, Adobe Creative Suite
January 1, 2004 - January 1, 2005Certification, Digital Marketing & Social Media Advertising
January 11, 2030 - July 1, 2026Mini MBA in Marketing & Business Development
January 1, 2021 - January 1, 2023Certified in Digital Marketing & Sponsored Ads
January 11, 2030 - July 28, 2026Advanced Certified in Adobe Creative Suite
January 11, 2030 - July 28, 2026Mini MBA in Marketing & Business Development
January 1, 2021 - January 1, 2023Certified in Digital Marketing & Sponsored Ads
January 11, 2030 - August 24, 2026Advanced Certified in Adobe Creative Suite
January 11, 2030 - August 24, 2026Certified in Digital Marketing & Sponsored Ads
January 11, 2030 - August 24, 2026Advanced Certified in Adobe Creative Suite
January 11, 2030 - August 24, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Telecommunications, Other, Healthcare, Travel & Hospitality, Software & Internet, Government, Consumer Goods, Manufacturing, Education, Energy & Utilities
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