Elodie Nerot

Available to hire

I'm a branding and packaging designer with international experience who blends strategy and storytelling into bold, human-centered brands.

About

I’m a branding and packaging designer with international experience who blends strategy and storytelling into bold, human-centered brands. I love turning complex briefs into clear visual language that resonates with people and endures in the marketplace.

As past experiences, I led brand architecture and strategic positioning for multinational clients, and oversee packaging design systems for FMCG brands. I enjoy guiding teams, collaborating with cross-functional partners, and creating retail and spatial experiences that leave a lasting impression.

  • Joined March 2026

Languages

  • FrenchFluent
  • EnglishFluent
  • Spanish; CastilianAdvanced
  • ItalianAdvanced
  • JapaneseBeginner
  • HindiBeginner

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Professional Services
  • Manufacturing

More experts in Torino, Italy

Projects · 12

Colour with Confidence by L'Oréal POS

In the Indian post-pandemic context, L’Oréal aimed to enhance engagement in the haircolor category by leveraging consumer insights to shift perceptions. To bridge the gap between retail shelves and salon-like confidence, the team studied shopper behavior, category dynamics, and cultural haircolor habits across India. Insights-driven retail interventions were developed to standardize the in-store experience, simplify navigation, and communicate expertise across large retail chains. Across all concepts, the strategy focused on building trust, simplifying decision-making, and elevating the boxed haircolor experience. The final POSM system blended technology, clear planogramming, and intuitive communication to create a cohesive journey. Interactive shade tools, before–after references, and logical product organisation helped shoppers understand undertones, coverage, and suitability. Visual language was aspirational yet relatable, combining on-trend hair colour imagery with expert tips. Structural elements, lighting, and materials were selected to make the zone feel premium without intimidating shoppers. The redesigned in-store experience reinvigorated the hair color category and successfully shifted consumer attention toward boxed formats. Shoppers reported greater confidence in shade selection, increased willingness to explore new looks, and improved perception of L’Oréal’s expertise. Retailers saw enhanced engagement around the hair color shelves, stronger premium visibility, and a more intuitive path to purchase. The project established a new benchmark for hair color merchandising in India, demonstrating how thoughtful strategy, design, and storytelling can transform consumer behavior and elevate an entire category. https://www.twine.net/signin graphicdesigner branding designer loreal pointofsale merchandising design planogram

  • Graphic Designer
  • Packaging Designer
Pure active ranges by Garnier

Garnier Skincare visual system Revamp the Garnier Face Mask boxes to better express ingredient science and efficacy for the Asian market, a region where consumers value both visible results and natural authenticity. Adaptation of Garnier’s new identity for the European market through the Pure Active Fruit Energy range. Created key visuals for Grapefruit and Pomegranate SKUs, combining dynamic composition and ingredient storytelling. Art-directed photoshoot to achieve a fresh, sensorial aesthetic aligned with the new Garnier identity. This new packaging visual system elevated Garnier’s perception across Asia and became the foundation for the brand’s global packaging system. Today, this design chart defines how Garnier brand visually expresses efficacy and care — scientific yet sensorial, structured yet human. https://www.twine.net/signin graphicdesigner branding designer

  • Graphic Designer
  • Packaging Designer
Féria by L'Oréal

To revitalize L'Oréal's iconic Féria haircolor range to better connect with a younger, trend-conscious audience. Targeting women aged 25–35, the goal was to modernize the brand and redesign to communicate Féria’s promise of bold, vibrant, and ultra-intense color while delivering a fresh, youthful appeal. The strategy began with extensive research into beauty trends, color storytelling, and youth-driven aesthetics to establish a more contemporary direction. Féria was repositioned as a bold, expressive brand that celebrates individuality and high-impact color. The team focused on creating a visual identity that radiates vibrancy and attitude while standing apart within L’Oréal’s wider haircolor portfolio. Every element of communication—from tone and color cues to model expression—was aligned to reflect a younger, edgier, and more rebellious audience. The revamped Féria range introduced a striking, modern aesthetic that strongly resonates with women aged 25–35. The new logo, expressive color “Swoosh,” and attitude-driven imagery created a cohesive identity that stands out powerfully on UK shelves. The design successfully restored Féria’s relevance—reinforcing its position as a bold, youthful, and trend-forward hair color brand. https://www.twine.net/signin branding graphicdesigner designer packagingdesign loreal feria haircolor

  • Graphic Designer
  • Packaging Designer
Lancome graphics

Design of graphics for Lancome perfume bottle. graphicdesigner designer branding lancome loreal perfume luxe

  • Graphic Designer
  • Packaging Designer
Excellence Fashion by L'Oréal

L’Oréal Excellence Fashion packaging was designed to attract women aged 25–35 seeking high-impact, salon-worthy hair color. The challenge was to create a look that clearly communicates intense pigment, high shine, and a chic, fashion-driven finish. The design uses bold and luminous visuals, and shimmering accents to reinforce the range’s aspirational appeal. The packaging positions Excellence Fashion as a high-style upgrade within the category, blending glamour with trusted L’Oréal expertise to drive desire and confidence at shelf. https://www.twine.net/signin graphicdesigner branding designer loreal excellence haircolor fashion excellencefashion packaging design

  • Graphic Designer
  • Packaging Designer
Yousta by Reliance Group

Developed a comprehensive brand identity—spanning positioning, naming, visual language, and store experience elements—to create an affordable yet aspirational youth fashion brand for Reliance Retail. The identity captures the energy of fashion-forward Gen Z consumers while ensuring strong commercial relevance and market differentiation. The Yousta identity resonates deeply with India’s Gen-Z audience by combining cultural relevance with expressive design. It celebrates individuality, encourages self-styling, and transforms the shopping environment into a creative space. Yousta emerged as a distinctive, scalable youth-fashion brand for Reliance Retail, offering a cohesive identity system built on positioning, naming, and a visually powerful design language. https://www.twine.net/signin branding graphicdesigner designer brandidentity logo yousta india reliance

  • Creative Director
  • Graphic Designer
  • Packaging Designer
Babylips By Maybelline

The idea for Baby Lips came from a simple insight: young consumers wanted care that looked edgy and fun. They were drawn to makeup, but still needed protection and hydration. The goal was to bridge skincare and self-expression — to make lip balm feel as desirable as a lipstick. The concept is framed around “lip care with attitude.” The design is bold, playful, and instantly recognizable, something that could live in a teen’s handbag as much as on Instagram. When launched, Baby Lips didn’t just sell — it shifted the category. Lip balm became a beauty accessory, and hydration turned into a lifestyle statement. Baby Lips proved that even a small object could carry a big idea: make care playful, and beauty becomes a key driver. maybelline babylips packagingdesigner graphicdesigner designer branding

  • Graphic Designer
  • Packaging Designer
Wyzr by Reliance group

Crafted a smart, modern brand identity, visual language, and packaging system that resonates with young, tech-forward consumers while establishing reliability, value and trust in an Indian market crowded with global giants and unbranded competitors. Positioned Wyzr as a brand that democratises aspirational living : technology that feels simple, smart, and approachable. The strategy focused on designing a brand world that feels modern yet friendly, with high shelf impact. A modular visual system was developed to support rapid expansion, strong digital–physical alignment, and clear communication of appliances benefits. The new brand identity and packaging system established Wyzr as a credible and contemporary home-grown tech brand within Reliance Retail. The design system enabled smooth onboarding of ever new appliances, ease brand recognition and elevated the perceived quality of the products. Wyzr now presents a cohesive, trustworthy brand experience—online and in-store—allowing Reliance to compete confidently in the fast-moving, value-driven electronics accessories category. https://www.twine.net/signin branding graphicdesigner brandidentity designer consumergoods wyzr india visualsystem

  • Creative Director
  • Graphic Designer
  • Packaging Designer
Nexus malls rebranding by Blackstone group

Shifting from being a B2B brand to a B2C brand with a connect to its 15 existing mall sub-brands across India, Nexus wanted to build a cohesive brand identity. The category audits revealed that Indian consumers prioritize mall environments and experience: Nexus needed to move beyond being just a retail destination to an elevated mall experience with a hospitality element — a place where visitors could reconnect with each other. In a post-pandemic world, people sought optimism, color, and connection — an antidote to the digital fatigue of e-commerce and isolation. The brand repositioning is around the theme of “Rediscovering Zest for Life.” The brand narrative centered around “Happyness”, rediscovery, and human connection — reimagining malls as living, breathing environments for joy, community, and celebration. The new identity empowered Nexus Malls to transition from a property manager to an experiential lifestyle brand. The brand’s renewed warmth, vibrancy, and inclusivity fostered a more welcoming environment — strengthening emotional connection with visitors, partners, and retailers alike. By embracing the promise of “Rediscovering Zest for Life,” Nexus positioned itself as India’s most joyful and human-centric mall brand — one that celebrates living life in full colour. https://www.twine.net/signin graphicdesigner branding designer brandidentity nexusmalls nexus purple design

  • Creative Director
  • Graphic Designer
  • Packaging Designer
Organic Harvest revamp by Good glam

Boosted brand visibility with minimalist packaging, creating a modern, natural identity for the online & offline competitive skincare and make up market. Positioned Organic Harvest around a simple truth: Power in Purity. Nature + Science — Reinforce credibility through certification, transparency, and ingredient integrity. Modern Minimalism — Move away from “herbal” cues and toward a clean, contemporary visual language.​ Benefit-First Clarity — Help consumers navigate skincare with quick, effortless understanding.​ This approach established Organic Harvest as a modern, effective, and ethically grounded beauty brand. The design system expressed purity and performance through a contemporary lens. Clean, minimalist layouts replace cluttered herbal motifs, while bold ingredient-led visuals enhance transparency and differentiation, and prominent 'Ecocert' certification with key benefits builds instant trust. A flexible packaging architecture supports both skincare and makeup portfolios across sizes, formats, and channels. A refined color system balances organic warmth with scientific precision, aligning with category expectations while creating strong brand recall. The result is a visual identity that feels pure, modern, and trustworthy, yet unmistakably premium. Organic Harvest now embodies a powerful fusion of nature and science, offering a modern, meaningful alternative for Indian consumers seeking purity without compromise. https://www.twine.net/signin graphicdesigner illustrator branding designer

  • Creative Director
  • Graphic Designer
  • Packaging Designer
Pure active by Garnier

This new packaging visual system elevated Garnier’s perception across Asia and became the foundation for the brand’s global packaging system. Today, this design chart defines how Garnier brand visually expresses efficacy and care — scientific yet sensorial, structured yet human. https://www.twine.net/signin graphicdesigner branding designer garnier skincare packagingdesign packaging

  • Graphic Designer
  • Packaging Designer
Pure Active Intensive by Garnier

This new packaging visual system elevated Garnier’s perception across Asia and became the foundation for the brand’s global packaging system. Today, this design chart defines how Garnier brand visually expresses efficacy and care — scientific yet sensorial, structured yet human. https://www.twine.net/signin graphicdesigner branding designer

  • Graphic Designer
  • Packaging Designer

Work experience· 13 roles

Creative Director · Elephant Design Pvt. Ltd, IndiaOct 2022 – Present · 4 yrs 2 mos

Developed brand architecture frameworks and strategic positioning for multinational clients including Reliance Industries, Asian Paints, and Tata Group brands. Led packaging design system development for FMCG and consumer brands such as Revlon (hair color), Tata Cold Coffee, Happy Living, Floryo, Epigamia Kids, Anmol Wafers, Wild Stone Code, and Paper Boat Dry Fruits. Directed identity design and visual language refresh projects for Domino’s India, Organic Harvest, Dermoliv, and St. Botanica. Managed end-to-end brand identity for retail and lifestyle ventures (Nexus Malls, Yousta, Lifestyle, Wyzer, Dorplay, Bugles). Led UI/UX refresh and e-commerce optimization for Floryo. Mentored senior and junior designers and collaborated with project managers and cross-functional teams across international and domestic clients.

Creative Director · Elephant Design Pvt. LtdOct 2022 – Present · 4 yrs 2 mos

Developed brand architecture and strategic positioning for multinational clients (Rel iance Industries, Asian Paints, Tata Group). Led packaging design systems for FMCG brands (Revlon hair color, Tata Cold Coffee, Happy Living, Floryo, Epigamia Kids, Anmol Wafers, Wild Stone Code, Paper Boat Dry Fruits). Directed brand identity refreshes for Domino’s India, Organic Harvest, Dermoliv, and St. Botanica. Oversaw end-to-end visual language for retail and lifestyle ventures (Nexus Malls, Yousta, Lifestyle, Wyzr, Dorplay, Bugles). Created spatial branding and experiential environments for global/national projects (L’Oréal merchandising, Vatican Immersive Exhibition in LA, JSW offices/Training Center, Yousta retail). Led UI/UX for e-commerce platforms and digital ecosystems, optimizing purchase journeys. Mentored senior and junior designers and collaborated with cross-functional teams.

Lead Designer · Elephant Design Pvt. Ltd, IndiaJul 2021 – Oct 2022 · 1 yr 4 mos

Led brand identity design and visual language development for major brands; oversaw packaging design systems; directed retail and experiential design; collaborated with cross-functional teams across multiple markets.

Lead Designer · Elephant Design Pvt. LtdJul 2021 – Oct 2022 · 1 yr 4 mos
Senior Graphic Designer | Consultant · India (Independent)Jun 2019 – Jul 2021 · 2 yrs 2 mos
Senior Graphic Designer · Consultant IndiaJun 2019 – Jul 2021 · 2 yrs 2 mos
Industrial Design Instructor · ISD Rubika IndiaNov 2014 – Jun 2019 · 4 yrs 8 mos
Lead Designer · Elephant Design Pvt. Ltd, IndiaJul 2012 – Sep 2013 · 1 yr 3 mos

Education· 6

Industrial Designer · Strate School of Design2001 – 2006
French Baccalaureate · Fenelon Paris2000 – 2001
Industrial Designer · Strate School of Design2001 – 2006
French Baccalaureate · Fenelon Paris2000 – 2001

Certifications and awards

Bronze trophy Afqs Marketer Xcellence 2024 – Yousta in Brand identity2030 – 2026
Silver trophy e4m 2023 award – Floryo in Packaging design2030 – 2026
Bronze trophy Afqs Marketer Xcellence 2023 – Floryo in Packaging design2030 – 2026
Gold trophy In-store Asia 2014 – Krustys shop in Food Outlet2030 – 2026

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