Available to hire
I am socially friendly and empathic Marketer. Experienced in inspirig teams, building & growing brands.
That across international markets. I have led global brand architecture, positioning, communication, retail activation, partnerships, and community initiatives for portfolios valued at up to €150M, delivering significant revenue growth, stronger margins, and measurable improvements in awareness and purchase intent. My experience includes leadership roles with Embracer Group, Ubisoft, and Hi-Rez Studios, where I worked across publishing, creative, digital, social, retail, and e-commerce teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
German
Intermediate
Work Experience
Senior Brand Consultant (FMCG & Consumer brands), London, United Kingdom I 2025 – Present at EK collective
April 1, 2026 - PresentSenior Marketing Communication Manager, Global Consumer Portfolio - Entertainment & Gaming at Embracer Group
January 1, 2020 - April 1, 2025Directed brand strategy and commercial performance for a $150M international entertainment and gaming portfolio. Led marketing teams of more than 12 people, established scalable marketing processes, and developed global brand architecture, identity, and positioning across markets. Managed a €10M budget with KPI governance, improving ROI by 25%. Increased brand awareness by 68%, purchase intent by 42%, and net margin by 27% through integrated PR, digital, social, and community initiatives. Led partnerships with Monster Energy, Luxxo Burgers, and Red Bull, generating more than 20M impressions.
Brand Marketing Lead, UK & Ireland - Global Consumer Portfolio, Entertainment & Gaming at Ubisoft
January 1, 2017 - January 1, 2019Led a marketing communication team of six across online, retail, and food service channels. Established scalable marketing processes and drove €49M in revenue through digital media, influencer programs, and brand partnerships including Pringles and Red Bull. Increased brand awareness by 67% across 176 stores through retail activation and community programs. Managed a €4M budget and improved media efficiency by 25% through marketing performance tracking.
Brand Marketing Lead, Europe & Germany - Global Consumer Portfolio, Entertainment & Gaming at Hi-Rez Studios
January 1, 2016 - January 1, 2017Led consumer and shopper marketing across online, retail, and food service channels with responsibility for a €2M budget. Managed teams of three and established scalable marketing processes. Delivered €1.65M in revenue growth through Coca-Cola and Netflix partnerships while acquiring 300,000 new customers. Built a European marketing process spanning PR, influencers, social, community, creative development, consumer research, campaign planning, and performance measurement. Revitalized the SMITE brand through consumer insights, creative campaigns, and experiential events including gamescom.
Marketing Research & Brand Activation Lead at HP, Gaijin Entertainment, Fullsix, Highco, Louvre Hotels
January 1, 2007 - January 1, 2016Delivered consumer insights and led multi-market campaign execution across food, drinks, hospitality, and entertainment brands. Earlier responsibilities included marketing research, consumer understanding, brand activation, and campaign coordination for FMCG and hospitality clients.
Education
Master Degree in Business Administration and Management at Inseec Paris
January 1, 2007 - January 1, 2010Qualifications
Mini MBA in Management and Marketing, Marketingweek with Mark Ritson
January 1, 2021 - January 1, 2025Executive Certificate in Creative Director Program, Miami Ad School
January 1, 2025 - January 1, 2025Executive Certificate in Branding, Kellogg Executive Education
January 1, 2023 - January 1, 2024Industry Experience
Gaming, Media & Entertainment, Consumer Goods, Retail, Travel & Hospitality, Professional Services
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