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I design products and systems that work for the people using them and the teams building them. I thrive in complexity, especially in environments where processes are missing, products have grown messy over time, and teams need a clearer way forward. I founded Banki, a fintech for kids, which taught me that even great products fail without the right structure around them. That lesson drives everything I do now: I come in, understand the chaos, and start building the foundations that help teams move faster and ship better work. Since 2019 I have run Verkstad.Design, working with startups and scaleups across Europe. I bring a hands-on approach to UX, research, and design systems, and I collaborate closely with both product and dev teams to turn ambiguity into something concrete and shippable.…I design products and systems that work for the people using them and the teams building them. I thrive in complexity, especially in environments where processes are missing, products have grown messy over time, and teams need a clearer way forward. I founded Banki, a fintech for kids, which taught me that even great products fail without the right structure around them. That lesson drives everything I do now: I come in, understand the chaos, and start building the foundations that help teams move faster and ship better work. Since 2019 I have run Verkstad.Design, working with startups and scaleups across Europe. I bring a hands-on approach to UX, research, and design systems, and I collaborate closely with both product and dev teams to turn ambiguity into something concrete and shippable.

Elpida Tatidou

UX Designer, Product Designer, Brand Strategist, +1

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I design products and systems that work for the people using them and the teams building them. I thrive in complexity, especially in environments where processes are missing, products have grown messy over time, and teams need a clearer way forward. I founded Banki, a fintech for kids, which taught me that even great products fail without the right structure around them. That lesson drives everything I do now: I come in, understand the chaos, and start building the foundations that help teams move faster and ship better work. Since 2019 I have run Verkstad.Design, working with startups and scaleups across Europe. I bring a hands-on approach to UX, research, and design systems, and I collaborate closely with both product and dev teams to turn ambiguity into something concrete and shippable.…I design products and systems that work for the people using them and the teams building them. I thrive in complexity, especially in environments where processes are missing, products have grown messy over time, and teams need a clearer way forward. I founded Banki, a fintech for kids, which taught me that even great products fail without the right structure around them. That lesson drives everything I do now: I come in, understand the chaos, and start building the foundations that help teams move faster and ship better work. Since 2019 I have run Verkstad.Design, working with startups and scaleups across Europe. I bring a hands-on approach to UX, research, and design systems, and I collaborate closely with both product and dev teams to turn ambiguity into something concrete and shippable.

Available to hire

I design products and systems that work for the people using them and the teams building them. I thrive in complexity, especially in environments where processes are missing, products have grown messy over time, and teams need a clearer way forward.

I founded Banki, a fintech for kids, which taught me that even great products fail without the right structure around them. That lesson drives everything I do now: I come in, understand the chaos, and start building the foundations that help teams move faster and ship better work.

Since 2019 I have run Verkstad.Design, working with startups and scaleups across Europe. I bring a hands-on approach to UX, research, and design systems, and I collaborate closely with both product and dev teams to turn ambiguity into something concrete and shippable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Swedish

Fluent

Greek, Modern

Fluent

Work Experience

Product & Business Strategist at Verkstad.Design

January 1, 2019 - Present

Working with startups and scaleups across Europe. Hands-on approach to UX, research, and design systems, collaborating with both product and dev teams to turn ambiguity into something concrete and shippable.

Founder & CEO at Banki

January 1, 2018 - January 1, 2019

Founded and led a gamified fintech startup teaching children financial literacy. Built the business model, raised investment, and led design and branding.