I’m Elsa Tapia, a digital designer based in Spain, specializing in brand positioning, visual identities, and web design. I help clients translate brand strategy into cohesive visuals and intuitive experiences, from logos and packaging to social media assets and WordPress-powered sites. I also leverage generative AI to create and enhance product imagery, varying backgrounds, angles, and perspectives while maintaining fidelity. I thrive in collaborative environments, communicating clearly with clients to understand their needs, ensure brand consistency, and deliver polished brand dossiers and presentations that support client growth.

Elsa Tapia

I’m Elsa Tapia, a digital designer based in Spain, specializing in brand positioning, visual identities, and web design. I help clients translate brand strategy into cohesive visuals and intuitive experiences, from logos and packaging to social media assets and WordPress-powered sites. I also leverage generative AI to create and enhance product imagery, varying backgrounds, angles, and perspectives while maintaining fidelity. I thrive in collaborative environments, communicating clearly with clients to understand their needs, ensure brand consistency, and deliver polished brand dossiers and presentations that support client growth.

Available to hire

I’m Elsa Tapia, a digital designer based in Spain, specializing in brand positioning, visual identities, and web design. I help clients translate brand strategy into cohesive visuals and intuitive experiences, from logos and packaging to social media assets and WordPress-powered sites. I also leverage generative AI to create and enhance product imagery, varying backgrounds, angles, and perspectives while maintaining fidelity.

I thrive in collaborative environments, communicating clearly with clients to understand their needs, ensure brand consistency, and deliver polished brand dossiers and presentations that support client growth.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Vacation Rental Manager at Freelance
January 1, 2025 - October 2, 2025
Management of online rental platforms, coordinating bookings, client communication, and special requests, as well as the design and optimization of property listings.
Second Photographer at Bang Bang You
January 1, 2021 - October 2, 2025
Assisted lead photographer and contributed to photography assignments for client projects.
Sales Manager at BBVA
January 1, 2023 - October 2, 2025
Led sales initiatives and managed client relations.
Digital Designer at Self-employed / Freelance
January 1, 2022 - Present
Brand positioning, visual identity design, AI-assisted product imagery for ecommerce, Meta ads, social content, and website prototyping.
Vacation Rental Manager at Freelance
January 1, 2025 - October 2, 2025
Management of online rental platforms, efficiently coordinating bookings, client communication, and special requests, as well as the design and optimization of property listings.
Second Photographer at Bang Bang You
January 1, 2021 - October 2, 2025
Provided secondary photography support for shoots, contributing to visual storytelling and product imagery.
Sales Manager at BBVA
January 1, 2023 - October 2, 2025
Led sales initiatives, managed client relationships, and coordinated cross-functional teams to achieve targets.
Digital Designer at Freelance
January 1, 2022 - Present
Brand positioning, visual identity design, AI-assisted product imagery, social media content, website prototyping in Figma, and WordPress development with Elementor. Direct client communication to ensure brand consistency and the creation of brand dossiers.

Education

Graphic Design at Labasad School of arts & design
January 1, 2022 - June 30, 2023
UX/UI Design at Neoland School
September 1, 2019 - July 1, 2020
UX/UI Master’s Degree at Neoland
January 1, 2019 - January 1, 2020
Graphic Design Master’s Degree at Labadad
January 1, 2022 - January 1, 2023
Business Administration Degree at Universidade de Santiago de Compostela
January 1, 2010 - January 1, 2016
Master’s Degree in UX/UI at Neoland
January 1, 2019 - January 1, 2020
Master’s Degree in Graphic Design at Labadad
January 1, 2022 - January 1, 2023
Bachelor’s Degree in Business Administration at Universidade de Santiago de Compostela
January 1, 2010 - January 1, 2016

Qualifications

Certificate in Advanced English
January 11, 2030 - October 2, 2025
Certificate in Advanced English
January 11, 2030 - October 2, 2025

Industry Experience

Other, Media & Entertainment, Software & Internet, Education, Professional Services, Retail