Elsana Babashova

Available to hire

Hi, I’m Elsana Babashova. I’m a multilingual UX Writer and Product Content Strategist with 5+ years designing onboarding flows, microcopy, and scalable content systems for fintech, SaaS, and digital apps.

About

Hi, I’m Elsana Babashova. I’m a multilingual UX Writer and Product Content Strategist with 5+ years designing onboarding flows, microcopy, and scalable content systems for fintech, SaaS, and digital apps. I specialize in AI-powered writing assistance, localization-friendly UX, and content iteration that boosts engagement (up to 30%) and app adoption (up to 25%) across multilingual products. I collaborate effectively with remote cross-functional teams and enjoy shaping clear, consistent tone across languages and platforms.

I work with Figma, Notion, Slack, and Jira to craft user-centered content across web, mobile, and internal tools. I’m fluent in English, Russian, Turkish, and Azerbaijani and am actively pursuing remote UX writing roles in fintech, SaaS, and AI-powered product teams.

  • 8 years' experience
  • Joined September 2025

Languages

  • EnglishFluent
  • RussianFluent
  • TurkishFluent
  • AzerbaijaniFluent

Industry experience

  • Financial Services
  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Education

More experts in Baku, Azerbaijan

Work experience· 6 roles

UX Writer & Content Strategist · Guava PayAug 2025 – Sep 2025 · 2 mos

Led UX writing and product content strategy across 40+ fintech websites and dashboards (web, mobile, and internal tools). Created onboarding flows, transactional copy, and multilingual content; contributed to a 30% engagement rise across EN/AZ versions.

UX Copy Writer – Mobile Onboarding · 1Fit AppAug 2025 – Sep 2025 · 2 mos

Designed UX onboarding flows across 6 fitness categories, reducing confusion and drop-off. Streamlined sign-up experience using analytics, improved user satisfaction. Developed targeted content flows for diverse user segments (yoga, martial arts, CrossFit).

UX Copy Writer – Mobile Onboarding · Zapcast AppDec 2024 – Present · 2 yrs

Designed UX onboarding flows across 15+ app screens for onboarding, discovery, and feature adoption (bilingual); wrote micro copy, button labels, and error messages optimized for localization; built and maintained style guides for global teams.

Product Content Specialist · WhelpOct 2022 – Sep 2025 · 3 yrs
UX & Marketing Copy Writer (Mobile App) · Smile PaySep 2022 – Sep 2025 · 3 yrs 1 mo
Project Lead · ActIn Space (CNES)May 2018 – Sep 2025 · 7 yrs 5 mos

Education· 9

Master of Arts (MA) in Public Relations and Publicity · Ege University2021
Bachelor's degree (BA) in International Relations · Qafqaz University2030 – 2009
Certified Digital Marketing Professional (CDMP) · Digital Marketing Institute2021 – 2025
Master of Arts (M.A.) in Public Relations and Publicity · Ege University2018 – 2025

Certifications and awards· 8

Certified Digital Marketing Professional (CDMP)2021 – 2025
Certified Digital Marketing Professional (CDMP)2021 – 2025
Master of Arts (M.A.) in Public Relations and Publicity2018 – 2025
Bachelor's degree in International Relations2009 – 2025

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