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Hi, I’m Elsana Babashova. I’m a multilingual UX Writer and Product Content Strategist with 5+ years designing onboarding flows, microcopy, and scalable content systems for fintech, SaaS, and digital apps. I specialize in AI-powered writing assistance, localization-friendly UX, and content iteration that boosts engagement (up to 30%) and app adoption (up to 25%) across multilingual products. I collaborate effectively with remote cross-functional teams and enjoy shaping clear, consistent tone across languages and platforms. I work with Figma, Notion, Slack, and Jira to craft user-centered content across web, mobile, and internal tools. I’m fluent in English, Russian, Turkish, and Azerbaijani and am actively pursuing remote UX writing roles in fintech, SaaS, and AI-powered product teams.…Hi, I’m Elsana Babashova. I’m a multilingual UX Writer and Product Content Strategist with 5+ years designing onboarding flows, microcopy, and scalable content systems for fintech, SaaS, and digital apps. I specialize in AI-powered writing assistance, localization-friendly UX, and content iteration that boosts engagement (up to 30%) and app adoption (up to 25%) across multilingual products. I collaborate effectively with remote cross-functional teams and enjoy shaping clear, consistent tone across languages and platforms. I work with Figma, Notion, Slack, and Jira to craft user-centered content across web, mobile, and internal tools. I’m fluent in English, Russian, Turkish, and Azerbaijani and am actively pursuing remote UX writing roles in fintech, SaaS, and AI-powered product teams.

Elsana Babashova

UX Writer, Content Strategist, Copywriter, +4

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Hi, I’m Elsana Babashova. I’m a multilingual UX Writer and Product Content Strategist with 5+ years designing onboarding flows, microcopy, and scalable content systems for fintech, SaaS, and digital apps. I specialize in AI-powered writing assistance, localization-friendly UX, and content iteration that boosts engagement (up to 30%) and app adoption (up to 25%) across multilingual products. I collaborate effectively with remote cross-functional teams and enjoy shaping clear, consistent tone across languages and platforms. I work with Figma, Notion, Slack, and Jira to craft user-centered content across web, mobile, and internal tools. I’m fluent in English, Russian, Turkish, and Azerbaijani and am actively pursuing remote UX writing roles in fintech, SaaS, and AI-powered product teams.…Hi, I’m Elsana Babashova. I’m a multilingual UX Writer and Product Content Strategist with 5+ years designing onboarding flows, microcopy, and scalable content systems for fintech, SaaS, and digital apps. I specialize in AI-powered writing assistance, localization-friendly UX, and content iteration that boosts engagement (up to 30%) and app adoption (up to 25%) across multilingual products. I collaborate effectively with remote cross-functional teams and enjoy shaping clear, consistent tone across languages and platforms. I work with Figma, Notion, Slack, and Jira to craft user-centered content across web, mobile, and internal tools. I’m fluent in English, Russian, Turkish, and Azerbaijani and am actively pursuing remote UX writing roles in fintech, SaaS, and AI-powered product teams.

Available to hire

Hi, I’m Elsana Babashova. I’m a multilingual UX Writer and Product Content Strategist with 5+ years designing onboarding flows, microcopy, and scalable content systems for fintech, SaaS, and digital apps. I specialize in AI-powered writing assistance, localization-friendly UX, and content iteration that boosts engagement (up to 30%) and app adoption (up to 25%) across multilingual products. I collaborate effectively with remote cross-functional teams and enjoy shaping clear, consistent tone across languages and platforms.

I work with Figma, Notion, Slack, and Jira to craft user-centered content across web, mobile, and internal tools. I’m fluent in English, Russian, Turkish, and Azerbaijani and am actively pursuing remote UX writing roles in fintech, SaaS, and AI-powered product teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Fluent

Turkish

Fluent

Azerbaijani

Fluent

Work Experience

UX Copy Writer – Mobile Onboarding at 1Fit App

August 1, 2025 - September 19, 2025

Designed UX onboarding flows across 6 fitness categories, reducing confusion and drop-off. Streamlined sign-up experience using analytics, improved user satisfaction. Developed targeted content flows for diverse user segments (yoga, martial arts, CrossFit).

Product Content Specialist at Whelp

October 1, 2022 - September 19, 2025

Developed a UX-driven content strategy, increasing customer acquisition by 25%.

UX & Marketing Copy Writer (Mobile App) at Smile Pay

September 1, 2022 - September 19, 2025

Wrote interface copy for mobile onboarding, transactional flows, and KYC guidance in EN, RU, AZ; created localized in-app help content, error messages, and tooltips. Led language testing for regulated screens; improved localization QA.

UX Copy Writer – Mobile Onboarding at Zapcast App

December 1, 2024 - Present

Designed UX onboarding flows across 15+ app screens for onboarding, discovery, and feature adoption (bilingual); wrote micro copy, button labels, and error messages optimized for localization; built and maintained style guides for global teams.

Project Lead at ActIn Space (CNES)

May 1, 2018 - September 19, 2025

Led across-border team in the global ActIn Space competition (40+ countries); presented the space-focused hackathon initiative to 16 universities; coordinated multi-national collaboration (France–Azerbaijan) and facilitated academia–industry collaboration.

UX Writer & Content Strategist at Guava Pay

August 1, 2025 - September 19, 2025

Led UX writing and product content strategy across 40+ fintech websites and dashboards (web, mobile, and internal tools). Created onboarding flows, transactional copy, and multilingual content; contributed to a 30% engagement rise across EN/AZ versions.