Elvira Ružnić
Hi, I’m Elvira Ružnić. I’m a product leader with extensive experience building and scaling digital health and education platforms.
About
Hi, I’m Elvira Ružnić. I’m a product leader with extensive experience building and scaling digital health and education platforms. I specialize in creating high-performing teams, aligning product strategy with business and clinical objectives, and delivering data-driven, scalable outcomes across web, mobile, LMS, and AI-driven solutions.
In addition to leading product strategy and operations, I’ve driven cross-functional collaboration across marketing, engineering, design, and client teams. I also run project-based UX and product consultancy, shaping end-to-end user journeys and defining delivery standards for diverse stakeholders.
- 8 years' experience
- Joined February 2026
Skills· 3
Languages
- BosnianAdvanced
- EnglishAdvanced
Industry experience
- Healthcare
- Education
- Software & Internet
- Professional Services
More experts in Sarajevo, Bosnia and Herzegovina
Work experience· 6 roles
Led a project-based engagement to review and optimize the agency website and end-to-end user journey; collaborated with designers to refine brand guidelines and usability; supported hiring and onboarding of development and design team members to ensure strong delivery standards.
Directed product strategy & roadmaps, Agile delivery & backlog ownership, and user discovery & UX collaboration. Led cross-functional teams, managed stakeholders, and scaled processes and culture to support fast, data-driven product execution.
Led digital marketing and e-commerce initiatives; defined marketing goals, audience strategy, and newsletter segmentation; implemented website tracking and tagging; coordinated the creation of an e-commerce website by translating business and marketing requirements into clear deliverables for development teams.
Education
Certifications and awards
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