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Hi, I’m Elvira Ružnić. I’m a product leader with extensive experience building and scaling digital health and education platforms. I specialize in creating high-performing teams, aligning product strategy with business and clinical objectives, and delivering data-driven, scalable outcomes across web, mobile, LMS, and AI-driven solutions. In addition to leading product strategy and operations, I’ve driven cross-functional collaboration across marketing, engineering, design, and client teams. I also run project-based UX and product consultancy, shaping end-to-end user journeys and defining delivery standards for diverse stakeholders.…Hi, I’m Elvira Ružnić. I’m a product leader with extensive experience building and scaling digital health and education platforms. I specialize in creating high-performing teams, aligning product strategy with business and clinical objectives, and delivering data-driven, scalable outcomes across web, mobile, LMS, and AI-driven solutions. In addition to leading product strategy and operations, I’ve driven cross-functional collaboration across marketing, engineering, design, and client teams. I also run project-based UX and product consultancy, shaping end-to-end user journeys and defining delivery standards for diverse stakeholders.

Elvira Ružnić

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Hi, I’m Elvira Ružnić. I’m a product leader with extensive experience building and scaling digital health and education platforms. I specialize in creating high-performing teams, aligning product strategy with business and clinical objectives, and delivering data-driven, scalable outcomes across web, mobile, LMS, and AI-driven solutions. In addition to leading product strategy and operations, I’ve driven cross-functional collaboration across marketing, engineering, design, and client teams. I also run project-based UX and product consultancy, shaping end-to-end user journeys and defining delivery standards for diverse stakeholders.…Hi, I’m Elvira Ružnić. I’m a product leader with extensive experience building and scaling digital health and education platforms. I specialize in creating high-performing teams, aligning product strategy with business and clinical objectives, and delivering data-driven, scalable outcomes across web, mobile, LMS, and AI-driven solutions. In addition to leading product strategy and operations, I’ve driven cross-functional collaboration across marketing, engineering, design, and client teams. I also run project-based UX and product consultancy, shaping end-to-end user journeys and defining delivery standards for diverse stakeholders.

Available to hire

Hi, I’m Elvira Ružnić. I’m a product leader with extensive experience building and scaling digital health and education platforms. I specialize in creating high-performing teams, aligning product strategy with business and clinical objectives, and delivering data-driven, scalable outcomes across web, mobile, LMS, and AI-driven solutions.

In addition to leading product strategy and operations, I’ve driven cross-functional collaboration across marketing, engineering, design, and client teams. I also run project-based UX and product consultancy, shaping end-to-end user journeys and defining delivery standards for diverse stakeholders.

Skills

Product Design

Copywriting

Web Design

Experience Level

Product Design

Expert

Copywriting

Intermediate

Web Design

Intermediate

Language

Bosnian

Advanced

English

Advanced

Work Experience

Head of Product at NYSO RA, Inc

January 1, 2020 - January 1, 2026

Led product strategy and roadmap across web, mobile, LMS, and AI-driven medical education platforms; mentored cross-functional teams; aligned product execution with business, clinical, and educational goals; oversaw discovery through release; managed client relationships; built SOPs and QA processes; collaborated with the CEO on operational execution.

Head of Product Operations Manager at Data Zen, Inc

January 1, 2022 - January 1, 2024

Directed product strategy & roadmaps, Agile delivery & backlog ownership, and user discovery & UX collaboration. Led cross-functional teams, managed stakeholders, and scaled processes and culture to support fast, data-driven product execution.

Product & UX Consultant (Project-Based) at World Media (Project-Based)

January 1, 2023 - January 1, 2024

Led a project-based engagement to review and optimize the agency website and end-to-end user journey; collaborated with designers to refine brand guidelines and usability; supported hiring and onboarding of development and design team members to ensure strong delivery standards.

Project Manager – Marketing & Digital (Project-Based) at Benetton Group Sarajevo

January 1, 2021 - January 1, 2023

Led digital marketing and e-commerce initiatives; defined marketing goals, audience strategy, and newsletter segmentation; implemented website tracking and tagging; coordinated the creation of an e-commerce website by translating business and marketing requirements into clear deliverables for development teams.

Junior Associate at Lawyers Office PJG

January 1, 2019 - January 1, 2020

Conducted legal research and drafted reports and legal opinions in labor law, corporate law, and litigation; managed company incorporation, changes, and liquidation procedures; handled work permit applications for foreign clients; translated legal documentation; supported office management and administrative operations.

Office Assistant at Henk el BH

January 1, 2018 - January 1, 2019

Supported daily office operations, organized and scheduled appointments, assisted with report preparation and documentation, and maintained structured filing systems to improve efficiency.