I engineer revenue systems for Shopify brands — diagnosing the exact leaks costing you sales and fixing them through technical SEO, Klaviyo email automation, and high-converting store design. Past work includes building a full Klaviyo ecosystem from scratch for a UK safety footwear brand and delivering complete technical SEO setup for a childcare agency — verified on Google, zero schema errors, all sitemaps indexed. I don't show up with a template. Every engagement starts with identifying where your specific store is losing money — then engineering the fix. If your store is getting traffic but not converting, or you're starting from zero and want to build it right — let's talk.…

UMAR ELYASIN

I engineer revenue systems for Shopify brands — diagnosing the exact leaks costing you sales and fixing them through technical SEO, Klaviyo email automation, and high-converting store design. Past work includes building a full Klaviyo ecosystem from scratch for a UK safety footwear brand and delivering complete technical SEO setup for a childcare agency — verified on Google, zero schema errors, all sitemaps indexed. I don't show up with a template. Every engagement starts with identifying where your specific store is losing money — then engineering the fix. If your store is getting traffic but not converting, or you're starting from zero and want to build it right — let's talk.…

Available to hire

I engineer revenue systems for Shopify brands — diagnosing the exact leaks costing you sales and fixing them through technical SEO, Klaviyo email automation, and high-converting store design.
Past work includes building a full Klaviyo ecosystem from scratch for a UK safety footwear brand and delivering complete technical SEO setup for a childcare agency — verified on Google, zero schema errors, all sitemaps indexed.
I don’t show up with a template. Every engagement starts with identifying where your specific store is losing money — then engineering the fix.
If your store is getting traffic but not converting, or you’re starting from zero and want to build it right — let’s talk.

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Language

English
Fluent
French
Advanced
Arabic
Fluent

Work Experience

Shopify Marketing Specialist at Freelance / Self-Employed
January 1, 2021 - Present
Managed end-to-end Shopify SEO campaigns for 10+ eCommerce brands, achieving an average of 312% increases in organic traffic within 90 days. Built and optimized Klaviyo email ecosystems from scratch – welcome sequences, 3-step abandoned cart flows, post-purchase upsell series, and 90-day win-back campaigns. Redesigned Shopify storefronts using Framer, improving average conversion rate by 2.4% through strategic UX improvements and mobile-first design.
eCommerce Marketing Consultant at Contract Roles
January 1, 2020 - January 1, 2021
Consulted for small-to-mid-size Shopify merchants on marketing strategy, identifying revenue leakage points and building prioritized 90-day growth plans. Set up Klaviyo accounts, segmented lists, and built automated flows that generated an average open rate of 52% on welcome sequences. Assisted clients with Shopify theme customization and landing page optimization to improve product page conversion rates.

Education

Add your educational history here.

Qualifications

Klaviyo Email Marketing Certification
January 1, 2022 - June 25, 2026
Shopify Partner & SEO Fundamentals
January 1, 2021 - December 31, 2021
Google Analytics Certification
January 1, 2021 - June 25, 2026

Industry Experience

Computers & Electronics, Professional Services, Software & Internet
    Mountain Nanny Agency — Technical SEO Setup

    Delivered end-to-end technical SEO setup for Mountain Nanny Agency, a WordPress-based childcare business. Installed and configured Yoast SEO, verified site ownership on Google Search Console via HTML tag, submitted 4 XML sitemaps — all indexed successfully. Validated structured data on Schema.org with zero errors and confirmed full Google indexation via live URL inspection. Also registered the site on Bing Webmaster Tools to expand search visibility beyond Google.

    Almida Fashion — SEO & Klaviyo Email Marketing

    Full technical SEO setup including Google Search Console verification and product page optimisation. Also built five Klaviyo flows from scratch — welcome series, customer win-back sequence, and three additional automated flows — alongside a signup form to capture leads and grow the email list.

    Larba Fashion — Shopify SEO & Google Indexing

    Delivered technical SEO setup for Larba Fashion, a Shopify fashion store. Submitted and verified the store on Google Search Console, ensured full indexation, and optimised individual product pages with targeted keywords, meta titles, and descriptions to improve organic visibility and attract ready-to-buy traffic.

    Groomify — Framer Landing Page Redesign

    Redesigned the landing page for Groomify, a grooming brand, using Framer. The goal was to replace a dated, low-converting layout with a clean, fast, and visually compelling frontend designed to turn visitors into customers. Focused on layout hierarchy, clear calls to action, and page speed.

    BG Safety Wear — Klaviyo Email Marketing Setup

    Built a full Klaviyo email ecosystem from scratch for a UK-based safety footwear brand — including a 10% discount signup popup, welcome flow, browse abandonment, product spotlight emails, and a social nurture sequence. All flows designed and configured end-to-end.