UMAR ELYASIN

Available to hire

I engineer revenue systems for Shopify brands — diagnosing the exact leaks costing you sales and fixing them through technical SEO, Klaviyo email automation, and high-converting store design.

About

I engineer revenue systems for Shopify brands — diagnosing the exact leaks costing you sales and fixing them through technical SEO, Klaviyo email automation, and high-converting store design.
Past work includes building a full Klaviyo ecosystem from scratch for a UK safety footwear brand and delivering complete technical SEO setup for a childcare agency — verified on Google, zero schema errors, all sitemaps indexed.
I don’t show up with a template. Every engagement starts with identifying where your specific store is losing money — then engineering the fix.
If your store is getting traffic but not converting, or you’re starting from zero and want to build it right — let’s talk.

  • Joined June 2026

Languages

  • EnglishFluent
  • FrenchAdvanced
  • ArabicFluent

Industry experience

  • Computers & Electronics
  • Professional Services
  • Software & Internet

Projects · 5

Delivered end-to-end technical SEO setup for Mountain Nanny Agency, a WordPress-based childcare business. Installed and configured Yoast SEO, verified site ownership on Google Search Console via HTML tag, submitted 4 XML sitemaps — all indexed successfully. Validated structured data on Schema.org with zero errors and confirmed full Google indexation via live URL inspection. Also registered the site on Bing Webmaster Tools to expand search visibility beyond Google.

Full technical SEO setup including Google Search Console verification and product page optimisation. Also built five Klaviyo flows from scratch — welcome series, customer win-back sequence, and three additional automated flows — alongside a signup form to capture leads and grow the email list.

Delivered technical SEO setup for Larba Fashion, a Shopify fashion store. Submitted and verified the store on Google Search Console, ensured full indexation, and optimised individual product pages with targeted keywords, meta titles, and descriptions to improve organic visibility and attract ready-to-buy traffic.

Redesigned the landing page for Groomify, a grooming brand, using Framer. The goal was to replace a dated, low-converting layout with a clean, fast, and visually compelling frontend designed to turn visitors into customers. Focused on layout hierarchy, clear calls to action, and page speed.

Built a full Klaviyo email ecosystem from scratch for a UK-based safety footwear brand — including a 10% discount signup popup, welcome flow, browse abandonment, product spotlight emails, and a social nurture sequence. All flows designed and configured end-to-end.

Work experience

Shopify Marketing Specialist · Freelance / Self-EmployedJan 2021 – Present · 5 yrs 11 mos

Managed end-to-end Shopify SEO campaigns for 10+ eCommerce brands, achieving an average of 312% increases in organic traffic within 90 days. Built and optimized Klaviyo email ecosystems from scratch – welcome sequences, 3-step abandoned cart flows, post-purchase upsell series, and 90-day win-back campaigns. Redesigned Shopify storefronts using Framer, improving average conversion rate by 2.4% through strategic UX improvements and mobile-first design.

eCommerce Marketing Consultant · Contract RolesJan 2020 – Jan 2021 · 1 yr 1 mo

Consulted for small-to-mid-size Shopify merchants on marketing strategy, identifying revenue leakage points and building prioritized 90-day growth plans. Set up Klaviyo accounts, segmented lists, and built automated flows that generated an average open rate of 52% on welcome sequences. Assisted clients with Shopify theme customization and landing page optimization to improve product page conversion rates.

Certifications and awards

Klaviyo Email Marketing Certification2022 – 2026
Shopify Partner & SEO Fundamentals2021
Google Analytics Certification2021 – 2026

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