Available to hire
Elysia Mann is a direct, curious, and relentlessly people-first brand growth strategist who helps founders and CEOs build durable growth engines through positioning, go-to-market execution, partnerships, and community-led trust.
Across wellness and lifestyle brands, she embeds throughout the lifecycle—from pre-launch to scale—translating brand voice into measurable acquisition, retention, and advocacy through data-informed testing, creator and community programs, and partner ecosystems.
Experience Level
Language
Work Experience
Head of Marketing at Duckbill
July 1, 2024 - PresentLed marketing strategy and execution on the executive leadership team; scaled user base with 4x growth in the first year and aimed for 10x growth in 2025; built and optimized 20+ acquisition channels (referrals, partnerships, organic campaigns) with 80%+ user retention; established quarterly, data-driven growth metrics reporting to the board.
Product Marketing / Brand Content Strategy (The Pill Club / Life Cycle) at The Pill Club
August 1, 2023 - August 1, 2023Applied on-brand messaging and lifecycle strategy across website UX, campaigns, customer communications, and print/digital materials; partnered cross-functionally to ensure launches landed with clarity and joy for customers.
Senior Marketing Manager / Life Cycle & Product Marketing (The Pill Club) at The Pill Club
August 1, 2023 - August 1, 2023Owned cross-platform lifecycle communication stack for new and long-term members/patients; partnered with brand/product/clinical teams to translate sensitive health topics into clear, warm, on-brand messaging. Led the transition of brand and marketing materials through sales, navigating ambiguity to retain key assets, brand knowledge, and business learnings. Rebuilt lifecycle engine across segments and channels to improve conversion, AOV, CTR, and sales lift to the in-house brand within six months.
Senior Marketing Manager at Duckbill
August 1, 2023 - July 1, 2024Launched a comprehensive referral program as the top acquisition channel; established foundational marketing operations across lifecycle, social, and partnership channels during early launch phase; built member feedback systems and cross-functional processes with product teams to optimize user experience from 0 to initial scale.
Marketing Strategy Consultant at BuzzFeed
March 1, 2023 - June 1, 2023Delivered full-funnel planning for the launch of a new e-commerce storefront; managed internal teams across editorial, affiliate and licensing during the BuzzFeed engagement and advised on in-store initiatives such as Goodful at Target.
Lifecycle & Product Marketing Manager at The Pill Club
March 1, 2023 - August 1, 2023Executed brand strategies to grow organic awareness and support partnership marketing for B2B, B2C and product campaigns; managed and built all email, SMS, onsite and in-app lifecycle communications across new and existing patients.
Head of Community (Re:B Brand) at Re:B Brand
November 1, 2021 - July 1, 2022Rebuilt community structure; managed ongoing community engagement and sponsor relationships.
Senior Lifecycle Marketing Manager at FLOWER CO.
November 1, 2021 - July 1, 2022Led retention strategies to increase conversion rate 3x, AOV by 17%, and onsite and email engagement 2x; authored all onsite UX copy, print and digital marketing materials, customer communications, and content; partnered with product to bring technical launches to customers through a marketing lens.
Life Cycle & Product Marketing Manager at The Pill Club
March 1, 2020 - August 1, 2023Owned lifecycle communications and lifecycle messaging practices in alignment with product and clinical messaging requirements.
Head of Growth & Marketing at Duckbill
November 1, 2017 - February 1, 2026Owned end-to-end go-to-market strategy from pre-launch through scale as part of the executive team—aligning product, marketing, and partnerships to drive 10X membership growth year-over-year. Built growth reporting infrastructure from scratch, including relevant metrics, reporting, board communication, and internal comms. Designed and launched referral programs that became a top acquisition channel, iterating using tight member feedback loops.
Founder + Marketing Strategy Consultant at elysiamann.com
November 1, 2017 - August 1, 2023Founded and advised on lifecycle and brand strategies for female-focused wellness and lifestyle brands; focused on strategic partnerships, email & ad optimization, affiliate marketing, and copywriting for e-commerce, delivering substantial conversion gains, social engagement, and email list growth.
Head of Marketing & Strategic Partnerships at Onomie
December 1, 2016 - December 1, 2017Established brand mission and GTM strategy, growing social & email audiences by 3x and doubling engagement; built monthly partnerships with like-minded brands, including Equinox, Soma, General Assembly, and Pantone.
Embedded Brand Strategist (EJM™) / Advisor at EJM™
January 1, 2016 - PresentEmbedded brand strategist advising founders and CEOs across go-to-market strategy, partnerships, and the customer lifecycle; provides consulting services embedded within wellness/lifestyle brands. Launched brand partnerships, creator campaigns, lifecycle strategies, affiliate programs, and established brand voice from the ground up. Built testing and measurement frameworks; supported growth in acquisition and retention outcomes across multiple DTC brands.
Manager, Commerce Strategy at BuzzFeed
December 1, 2015 - December 1, 2016Built BuzzFeed’s e-commerce strategy, developing incremental revenue stream with a 500% QoQ increase; led relationships with major affiliate partners, including Amazon and Skimlinks; managed a 7-person editorial team.
Ad Product Strategist / Sales Planner at BuzzFeed
March 1, 2015 - December 1, 2015Developed branded content strategies for clients including L'Oréal, J&J, Spotify, and GE; created and executed sales planning and product strategy activities supporting GTM positioning.
Ad Product Strategy Associate at BuzzFeed
March 1, 2015 - December 1, 2015Developed innovative ad products to drive topline and category-specific revenue; coordinated go-to-market strategy and positioning of all BuzzFeed ad products, packages, and solutions.
Senior Manager, Commerce Strategy at BuzzFeed
July 1, 2013 - December 1, 2016Worked on commerce strategy within BuzzFeed; contributed to lifecycle and product marketing and planning efforts.
Senior Marketing Manager / Commerce Strategy (BuzzFeed) at BuzzFeed
July 1, 2013 - December 1, 2016Developed brand advertising/content strategies for clients including L'Oréal, J&J, Spotify, and GE; supported commerce strategy planning and managed lifecycle/product marketing work within BuzzFeed.
Sales Planner at BuzzFeed
July 1, 2013 - March 1, 2015Developed custom content strategies for major brands including L’Oréal, Johnson & Johnson, Spotify, and General Electric.
Creative Solutions Associate at Facebook
May 1, 2012 - August 1, 2012Established digital voice strategy for PepsiCo and other CPG brands across social platforms.
Education
B.S. Marketing, Minor in Entrepreneurship at The Pennsylvania State University
January 11, 2030 - May 1, 2013Certification: Community-Led Growth: Unlocking Sustainable, Human-Driven Growth at Maven
March 1, 2025 - March 1, 2025Creative Solutions Associate at Maven
January 11, 2030 - July 16, 2026Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Healthcare, Retail, Consumer Goods, Life Sciences
Experience Level
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