Available to hire
Hello! I’m Elzbieta Pranskute, a versatile graphic designer with a passion for branding, print, and digital design. Based in Sydney, I help brands tell their story through cohesive identities, engaging packaging, and compelling social media campaigns. I also enjoy jewelry design and photography, bringing a hands-on, crafty sensibility to my work.
With a background spanning freelance branding, marketing collateral, and e-commerce visuals, I combine creative direction with practical execution to deliver on-brand assets on time. I love collaborating with cross-functional teams and turning ideas into polished, impactful visuals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Lithuanian
Fluent
Work Experience
Freelance Graphic Designer at Deer Ruby, Heelalujah, FitazFK, Haron Robson, Floraly
April 1, 2024 - PresentDeveloped and executed creative concepts for branding, advertising and promotional campaigns (eDMs, paid ads, website banners and pop-ups). Led creative direction for Meta ads, optimizing static and video assets to drive week-on-week sales growth. Designed on-brand graphics for Instagram and Facebook; updated Shopify and Oncord assets; designed print collateral; developed branded templates for client proposals and pitch decks; managed multiple projects across industries; ensured brand consistency across touchpoints. Achievements included editing organic social videos reaching up to 30K views and bespoke packaging that elevated brand image.
Mid-weight Graphic Designer at Kas Australia
October 1, 2023 - February 1, 2024Developed and executed creative concepts for branding, advertising, and promotional campaigns such as eDMs, paid ads and website banners and pop-ups.
Retouched photos and optimised them for digital and print purposes.
Designed print collateral including posters, catalogues, swing tags and bedlinen FOP and BOP packaging.
Updated website banners and images within Shopify.
Successfully juggled multiple projects across digital and print collateral to meet tight deadlines.
Worked effectively in cross-functional teams and supported team members.
Stayed up-to-date with industry and design trends and competitor activities to inform strategic decision-making.
Built and maintained positive relationships with team members through effective communication and interpersonal interactions.
ACHIEVEMENTS:
Created social media ads, website banners and pop-ups and built eDMs for Black Friday and Cyber Monday campaigns that generated record sales from previous years.
Developed TOF and MOF social paid ads, which increased sales and brand awareness.
Improved shopping experience for the Kas Australia customers by updating the Welcome Flow emails with new assets, resulting in heightened customer loyalty.
Re-designed packaging for bedlinen and euro pillowcases for Australian and overseas customers, resulting in significant cost savings on photoshoots and printing, while also optimising project efficiency.
Graphic Designer at Floraly
February 1, 2023 - August 31, 2023Developed and executed creative concepts for branding, advertising, and promotional campaigns.
Retouched photos and optimised them for digital and print purposes.
Curated and maintained content feed for Facebook and Instagram.
Designed print collateral including box packaging, care booklets, greeting cards, vouchers and labels.
Developed digital assets for eDM, affiliate banners, icons, illustrations, product mock-ups.
Contributed to brainstorming sessions.
Successfully juggled multiple projects across digital and print collateral.
ACHIEVEMENTS:
Edited organic social media videos that individually reached up to 30K views.
Designed bespoke box packaging that elevated brand image, improved customer experience and differentiated the company from its competitors.
Edited numerous UGC social media ads tailored for Mother’s Day and everyday promotions, resulting in a significant boost in sales.
Education
Master of Design at Torrens University
January 11, 2030 - January 12, 2026Bachelor of Digital Design at Academy of Information Technology
March 11, 2019 - May 1, 2023Bachelor of Design (Jewellery and Metalwork) at National College of Art and Design
September 14, 2015 - June 4, 2018Qualifications
Industry Experience
Retail, Professional Services, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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