Available to hire
I’m Emilie, a Social Media Manager in iGaming with a passion for building engaging online communities across X, Meta, YouTube, and for coordinating live streams on Twitch / YouTube.
I specialize in social media marketing, measurement, and Instagram growth, focusing on organic growth and data-driven optimization, A/B testing, and influencer partnerships to elevate brand awareness and audience connection.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
French
Fluent
Spanish; Castilian
Advanced
English
Fluent
Italian
Fluent
Work Experience
Social Media Manager at PokerStars
December 1, 2023 - PresentDeveloped and executed a comprehensive social media strategy for organic initiatives across platforms (X, Instagram, Facebook); created, managed, and optimized campaigns; coordinated live stream productions on Twitch and YouTube; refined targeting and creative assets to maximize engagement and conversions; conducted A/B testing on ad creatives and targeting; tracked budget spend and campaign performance; managed ambassadors, influencers, and FR Task Force including community managers, moderators, bloggers, and partner freelancers; applied best practices for digital content; analyzed data to adjust strategies and monitored brand conversations.
Social Media Specialist at PokerStars
March 1, 2023 - November 30, 2023Responsible for social news and content creation across FR social media channels; created campaigns to drive engagement with FR online communities; developed SM plans and activities to increase brand awareness; focused on growth; activated influencers, ambassadors, celebrities, and partners.
Digital Marketing Executive at Bradford Jacobs
September 1, 2022 - March 31, 2023Managed social media accounts; briefing freelancers; editing/proofreading/publishing; producing copy across multiple platforms; planning marketing campaigns across various channels; optimizing campaign performance; contributing ideas; collaborating with design teams for creative production; provided data analysis and insights.
Content Editor at Catena Media
July 1, 2021 - May 31, 2022On-site content creation for FR sports affiliate site; produced SEO-optimized content briefs; created content (betting predictions, sports articles, bookmaker reviews, product reviews); edited/published; ensured live content is updated and high quality; produced CRM content; sourced and managed freelancers; monitored product performance; analyzed market trends; liaised with SEO and Design teams.
Deluxe Content Creator at Deluxe
January 1, 2020 - June 30, 2021Content creation for digital marketing campaigns; collaborated with marketing and design teams; supported promotions and content production across channels.
Site Content & Promotions Executive at William Hill International
June 1, 2019 - December 31, 2019Wrote copy and created promotions for roman-language sites (FR, ES, IT); created SEO pages; provided translations and linguistic support; updated promotions; ensured compliance; localized new features and products; collaborated with development and design teams.
Account Specialist at PokerStars
March 1, 2014 - September 30, 2016Managed customer accounts and provided support across product lines; collaborated with internal teams to resolve issues and improve service.
Customer Service Specialist at Betclic Group
November 1, 2013 - March 31, 2014Answered customer inquiries, resolved issues, and supported service delivery.
Site Content and Promotions Executive at William Hill International
June 1, 2019 - December 1, 2019Wrote content across multiple languages, created promotions and dedicated site pages, provided SEO-focused content, and supported translation and localisation efforts; collaborated with product and design teams to optimise promotional campaigns.
Senior Account Manager - Insurance Claims at Booking.com
September 1, 2018 - June 1, 2019Managed client accounts related to insurance claims; coordinated cross-functional teams to optimise client outcomes and communications; monitored performance and ensured client satisfaction.
Group Sales Executive at Air Malta
December 1, 2017 - June 1, 2018Managed group sales accounts and campaigns; developed relationships with partners and clients; supported sales initiatives and targets.
PokerStars Account Specialist at PokerStars
March 1, 2014 - September 1, 2016Account-focused customer service and specialist support; contributed to operational processes and client interactions.
Education
Bachelor's degree, Business, Management, Marketing at INSEEC
January 1, 2004 - December 31, 2007Sociology at Université de Perpignan Via Domitia
January 1, 2002 - December 31, 2004Baccalauréat L, Langue et Culture de l'Antiquité (Latin) at Lycée Saint-Louis de Gonzague
September 1, 2000 - June 30, 2002Bachelor's degree, Business, Management, Marketing, and Related Support Services at INSEEC
January 1, 2004 - January 1, 2007Sociology at Université de Perpignan Via Domitia
January 1, 2002 - January 1, 2004Baccalauréat L, Spécialité Langue et Culture de l'Antiquité (Latin) at Lycée Saint-Louis de Gonzague
September 1, 2000 - June 1, 2002Qualifications
Facebook & Instagram (Meta) Advertising
January 11, 2030 - December 30, 2025Social Media Strategy Masterclass
January 11, 2030 - December 30, 2025Industry Experience
Gaming, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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