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I’m Ella Maggs, a creative and data-led paid media expert with 8+ years’ experience managing high-budget advertising across Meta, TikTok, Pinterest, Snapchat, and other performance channels. I specialise in eCommerce and brand growth, blending creative strategy and storytelling with rigorous optimisation, A/B testing, and audience targeting to drive measurable results.…

Ella Maggs

Performance Marketer, Digital Marketer, Marketing Analyst, +2

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I’m Ella Maggs, a creative and data-led paid media expert with 8+ years’ experience managing high-budget advertising across Meta, TikTok, Pinterest, Snapchat, and other performance channels. I specialise in eCommerce and brand growth, blending creative strategy and storytelling with rigorous optimisation, A/B testing, and audience targeting to drive measurable results.…

Available to hire

I’m Ella Maggs, a creative and data-led paid media expert with 8+ years’ experience managing high-budget advertising across Meta, TikTok, Pinterest, Snapchat, and other performance channels. I specialise in eCommerce and brand growth, blending creative strategy and storytelling with rigorous optimisation, A/B testing, and audience targeting to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Paid Social Consultant at Ella Maggs Digital

January 1, 2025 - Present

Advises and executes paid social strategy and optimisation for eCommerce and high-growth brands, using performance insights to improve targeting, creative testing, and conversion outcomes.

Paid Media Manager at Elephant Room

October 1, 2023 - December 31, 2024

Led paid social strategy across Meta and TikTok for luxury, lifestyle, and arts & culture clients. Partnered with agencies, founders, and creative teams to translate brand storytelling into scalable paid assets, and improved performance through testing and optimisation.

Performance Marketing Manager at Patricks

June 1, 2023 - October 31, 2023

Managed multi-million-dollar paid social campaigns for luxury fashion brands including Khylby Kylie Jenner, Aje, SIR The Label, Lioness, and Bassike. Drove A/B testing and ongoing performance optimisation across formats, messaging, and campaign types, supported by in-depth reporting and actionable recommendations.

Paid Social Manager at Onefeed

January 1, 2022 - January 31, 2023

Managed $400k–$700k per month in paid media spend across multiple digital channels. Scaled acquisition campaigns through creative-led testing, audience segmentation and targeting, and conversion-funnel optimisation to deliver sustainable new customer growth.

Paid Media Executive at NRG

December 1, 2017 - January 31, 2022

Led the paid social department, overseeing paid social strategy and execution while managing and overseeing two graduate team members. Presented social strategies and campaign opportunities to prospective clients to support new business acquisition.