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Hi, I'm Emanoeli, a creative and data-driven marketing strategist with over 6 years of experience leading performance campaigns and driving digital growth across Latin America. I love combining storytelling with design thinking and leveraging AI tools to enhance creativity, testing, and productivity. I thrive working closely with cross-functional teams, aligning business goals with local culture and user behavior, always aiming for high-impact outcomes that resonate emotionally with the audience.…Hi, I'm Emanoeli, a creative and data-driven marketing strategist with over 6 years of experience leading performance campaigns and driving digital growth across Latin America. I love combining storytelling with design thinking and leveraging AI tools to enhance creativity, testing, and productivity. I thrive working closely with cross-functional teams, aligning business goals with local culture and user behavior, always aiming for high-impact outcomes that resonate emotionally with the audience.

Emanoeli Machado de Freitas

Marketing Strategist, Digital Marketer, Marketing Analyst, +3

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Hi, I'm Emanoeli, a creative and data-driven marketing strategist with over 6 years of experience leading performance campaigns and driving digital growth across Latin America. I love combining storytelling with design thinking and leveraging AI tools to enhance creativity, testing, and productivity. I thrive working closely with cross-functional teams, aligning business goals with local culture and user behavior, always aiming for high-impact outcomes that resonate emotionally with the audience.…Hi, I'm Emanoeli, a creative and data-driven marketing strategist with over 6 years of experience leading performance campaigns and driving digital growth across Latin America. I love combining storytelling with design thinking and leveraging AI tools to enhance creativity, testing, and productivity. I thrive working closely with cross-functional teams, aligning business goals with local culture and user behavior, always aiming for high-impact outcomes that resonate emotionally with the audience.

Available to hire

Hi, I’m Emanoeli, a creative and data-driven marketing strategist with over 6 years of experience leading performance campaigns and driving digital growth across Latin America. I love combining storytelling with design thinking and leveraging AI tools to enhance creativity, testing, and productivity.

I thrive working closely with cross-functional teams, aligning business goals with local culture and user behavior, always aiming for high-impact outcomes that resonate emotionally with the audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Portuguese

Fluent

Work Experience

Digital Marketing Strategist at Alura LATAM

January 1, 2022 - Present

Orchestrated regional campaigns like Black Friday (+87% revenue YoY) and Semana Carrera Tech. Led media performance reviews with freelancers with paid media generating 77% of sales. Executed over 50 strategic tasks per quarter aligned with dev, product, and BI teams. Co-managed paid media with freelancer overseeing ROAS, budget, and conversion flows. Created materials and content for social, web, internal enablement, and partner marketing. Led A/B testing, form optimization, and strategic website improvements. Improved conversion flows for WhatsApp and Discord CTAs.

Marketing Analyst at Mazer Distribuidora

June 30, 2022 - July 30, 2025

Launched paid campaigns across Meta & Google Ads. Designed landing pages, product ads, and motion content. Improved customer journeys via targeting and visual assets. Conducted CRM-based campaign analysis.

Marketing & Events Analyst at Grupo Amanhã

August 31, 2020 - July 30, 2025

Produced branded corporate events across southern Brazil. Managed logistics, visual identity, and strategic partner activations. Led post-event digital storytelling and engagement campaigns.

Digital Marketing Strategist at Alura LATAM

January 1, 2022 - Present

Orchestrated regional campaigns like Black Friday (+87% revenue YoY) and Semana Carrera Tech. Led media performance reviews with freelancers; paid media generated 77% of sales. Executed over 50 strategic tasks per quarter, aligning with dev, product and BI teams. Co-managed paid media with freelancer, overseeing ROAS, budget, and conversion flows. Created materials and content for social, web, internal enablement, and partner marketing. Led A/B testing, form optimization, and strategic improvements on LATAM website. Improved conversion flows (WhatsApp, Discord CTAs).

Marketing Analyst at Mazer Distribuidora

June 30, 2022 - July 30, 2025

Launched paid campaigns across Meta & Google Ads. Designed landing pages, product ads and motion content. Improved customer journeys via targeting and visual assets. Conducted CRM-based campaign analysis.

Marketing & Events Analyst at Grupo Amanhã

August 31, 2020 - July 30, 2025

Produced branded corporate events across southern Brazil. Managed logistics, visual identity and strategic partner activations. Led post-event digital storytelling and engagement campaigns.