Emanoeli Machado de Freitas

Available to hire

Hi, I'm Emanoeli, a creative and data-driven marketing strategist with over 6 years of experience leading performance campaigns and driving digital growth across Latin America.

About

Hi, I’m Emanoeli, a creative and data-driven marketing strategist with over 6 years of experience leading performance campaigns and driving digital growth across Latin America. I love combining storytelling with design thinking and leveraging AI tools to enhance creativity, testing, and productivity.

I thrive working closely with cross-functional teams, aligning business goals with local culture and user behavior, always aiming for high-impact outcomes that resonate emotionally with the audience.

  • 6 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • Spanish; CastilianAdvanced
  • PortugueseFluent

Industry experience

  • Software & Internet
  • Retail
  • Media & Entertainment
  • Professional Services
  • Wholesale & Distribution

More experts in Madrid, Spain

Work experience· 6 roles

Marketing Analyst · Mazer DistribuidoraJun 2022 – Jul 2025 · 3 yrs 2 mos

Launched paid campaigns across Meta & Google Ads. Designed landing pages, product ads and motion content. Improved customer journeys via targeting and visual assets. Conducted CRM-based campaign analysis.

Marketing Analyst · Mazer DistribuidoraJun 2022 – Jul 2025 · 3 yrs 2 mos

Launched paid campaigns across Meta & Google Ads. Designed landing pages, product ads, and motion content. Improved customer journeys via targeting and visual assets. Conducted CRM-based campaign analysis.

Digital Marketing Strategist · Alura LATAMJan 2022 – Present · 4 yrs 11 mos

Orchestrated regional campaigns like Black Friday (+87% revenue YoY) and Semana Carrera Tech. Led media performance reviews with freelancers; paid media generated 77% of sales. Executed over 50 strategic tasks per quarter, aligning with dev, product and BI teams. Co-managed paid media with freelancer, overseeing ROAS, budget, and conversion flows. Created materials and content for social, web, internal enablement, and partner marketing. Led A/B testing, form optimization, and strategic improvements on LATAM website. Improved conversion flows (WhatsApp, Discord CTAs).

Digital Marketing Strategist · Alura LATAMJan 2022 – Present · 4 yrs 11 mos
Marketing & Events Analyst · Grupo AmanhãAug 2020 – Jul 2025 · 5 yrs
Marketing & Events Analyst · Grupo AmanhãAug 2020 – Jul 2025 · 5 yrs

Education

MBA · FIAP – São Paulo, Brazil2021 – 2022
Bachelor’s Degree · UniRitter – Laureate International Universities | Porto Alegre, Brazil2017 – 2021
MBA · FIAP – São Paulo, Brazil2021 – 2022
Bachelor’s Degree · UniRitter – Laureate International Universities | Porto Alegre, Brazil2017 – 2021

Certifications and awards· 8

Web Summit Lisbon – Volunteer2018
South Summit Brazil2022
South Summit Brazil2023
South Summit Brazil2024

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