Supporting go-to-market strategies and solution positioning; designing the sales process for B2B solutions to support market entry and initial customer engagement.

PPC Specialist Marketing at Tea Web s.a.s.

April 1, 2024 - November 1, 2025

Specialized in digital acquisition and PPC strategy; managed campaigns and activities in a marketing capacity to support growth and lead generation for B2B initiatives.

Google Digital Marketing Strategist Google Ads EMEA at Google

December 1, 2020 - December 1, 2023

Managed a portfolio of over 200 B2B clients; provided advisory to achieve business goals; analyzed performance, KPIs, and data to inform client decisions; upsold and expanded client value while coordinating with cross-functional teams.

Responsabile Servizio Clienti at Hotelbeds Group

December 1, 2018 - December 1, 2020

Customer service lead for EasyJet Holidays at Hotelbeds; oversaw service delivery, performance metrics, and customer satisfaction.

Google Field Operations at Google

December 1, 2015 - December 1, 2018

Remote and on-site field operations; collected field data, mapped internal locations, BLE beacons, and semantic positioning; worked across multiple countries and adjusted plans to meet project goals.

Assistant Administrative at Pioneer Europe NV - UK Branch Office

October 1, 2015 - December 1, 2015

Processed sales orders, coordinated deliveries with logistics partners, supported the sales team, and handled return requests after authorization.

Responsabile Commerciale at FOUR - The World's Best Food Magazine

March 1, 2015 - October 1, 2015

Managed the sales process for new prospects from initial contact to closing; collaborated with luxury brand partners and managed client inquiries across channels.

Barista at Starbucks

March 1, 2014 - March 1, 2015

Delivered exceptional customer service and supported daily store operations.

Digital Acquisition Manager at 2night SpA

January 1, 2011 - January 1, 2014

Built and managed relationships with clients and sales/marketing leaders; led a regional sales team; drove revenue through cross-selling a portfolio of products including digital and print offerings.

Assistant to Sales at 2F Communication

January 1, 2010 - January 1, 2011

Developed client relationships from zero through cold calling and on-site meetings; generated revenue via cross-selling SEO and related services.

Internship at Banca Popolare di Sondrio

August 1, 2010 - October 1, 2010

Front Office and Back Office tasks supporting banking operations.

Bartender at My Lounge

January 1, 2007 - July 1, 2010

Bartender and events/prior relationships; supported reservations and hospitality activities.

Digital Selling Lead to Meeting Go To Market Automation | Digital Sales e PPC Strategist at Digital Selling

July 1, 2025 - Present

Led pre-sales processes and outbound sales enablement, researching and engaging qualified prospects and scheduling commercial meetings for B2B clients. Implemented a pragmatic blend of marketing and sales automation to drive early pipeline growth from Milan and beyond.

Go-To-Market Automation at JStep Srl

May 1, 2025 - Present

Developed and delivered GTM automation initiatives for industrial software solutions, integrating digital channels with field sales and designing pre-sales workflows to accelerate opportunity creation and pipeline progression.

PPC Marketing Specialist at Tea Web s.a.s.

April 1, 2024 - Present

Created and managed PPC campaigns across Google Ads, Meta (Facebook) Ads, Reddit Ads, and LinkedIn Ads for Italian and international clients, optimizing attribution models and ROI.

Google Digital Marketing Strategist (Google Ads EMEA) at Google

December 1, 2020 - December 1, 2023

Advised clients and agencies on campaign optimization to meet business goals; managed a portfolio of +200 Google Ads advertisers within SMB segment across the EMEA region; authored campaign recommendations and executed strategies.

Business Operations Specialist at OK Mobility

September 1, 2019 - December 1, 2020

Handled business operations, coordinating cross-functional teams to optimize processes and improve efficiency and service delivery.

Customer Experience Development at Hotelbeds Group

December 1, 2018 - September 1, 2019

Drove customer experience improvements for easyJet holidays via CX initiatives and ongoing client support across relevant regions.

Google Field Operations Specialist at Google

December 1, 2015 - December 1, 2018

Remote field operations, planning and reporting for Indoor Maps, BLE Beacons, and Semantic Locations; traveled across UK, Germany, Spain, Italy, and the Netherlands to support regional projects.

Interim Administrative Assistant at Pioneer Europe NV - UK Branch Office

October 1, 2015 - December 1, 2015

Processed sales orders, coordinated logistics, provided admin support to sales staff, and managed returns workflow.

Sales Executive at FOUR - The World's Best Food Magazine

March 1, 2015 - October 1, 2015

Managed the sales process for new prospects, collaborating with luxury brands and serving high-net-worth clients; handled inquiries and opportunities in the marketplace.

Sales Assistant at 2F Communication

January 1, 2010 - January 1, 2011

Built client relationships, cold-called prospects, and conducted on-site meetings to cross-sell SEO and related services.