Monitoring Brand Campaign and Ad performance; Developing media and E-commerce performance reports on a regular basis; Entering relevant marketing and media-related data into client databases; Analyzing campaign performance and research results; Assists in the development of media campaigns, preparing and monitoring budgets; Analyzing large data sets to uncover trends and areas for campaign optimization; Assisting in the development of KPI frameworks and digital analytics tagging recommendations to support the data needed for KPI reporting.

Media Buyer at MBMS

January 1, 2023 - June 30, 2024

Design, develop and implement Marketing strategies for paid social media management; Create and design in-house marketing content, reports and standard operating procedures; Responsible for all Paid Advertising, Client Reporting, Email Marketing, Strategy Documentation, and Marketing Automation.

Digital Marketing Generalist at MBMS

June 1, 2024 - October 31, 2024

Onboard team members on SOPs and manage monthly performance; Manage workload distribution through the team; QA Ad launches and Deliverables; Contribute to the creation of creative marketing campaigns across social media, the company website, email and other platforms; Monitor project status; Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies; Design, develop and implement Marketing strategies for paid social media management.

Project & Traffic Manager at Entropia CBR

January 1, 2021 - December 31, 2022

Contributed & managed company operation process; Created and managed the WFH process; Coordinated with various departments to manage workload and projects; Provided management with improvements & solutions for company processes & protocols; Managed project deadlines and manpower trafficking; Admin for project management tools; Admin for WFH tools.

Meta Specialist/Senior Media Buyer at MOXIE

November 1, 2024 - February 28, 2026

Developed and maintained weekly performance reports, providing actionable insights to improve campaign results; Created and implemented standard operating procedures (SOPs) for campaign builds and optimization workflows; Standardized quarterly KPIs and optimization frameworks to align performance benchmarks across accounts; Collaborated with cross-functional teams to integrate and improve SOPs, increasing operational efficiency; Managed and optimized 90+ advertising accounts, ensuring consistent performance and delivery; Provided strategic consultation and solutions for cross-department challenges related to campaign performance; Identified and resolved campaign issues in real-time, flagging risks and implementing immediate solutions; Supported account delegation and workload distribution across the team to improve efficiency and scalability; Led continuous A/B testing on audience targeting and creatives to drive performance improvements; Delivered data-driven recommendations to enhanc