Elena Maria Casiello
I am Elena Maria Casiello, a multidisciplinary graphic designer with over 30 years of experience in visual communication, publishing, licensing, and textile product design.
About
I am Elena Maria Casiello, a multidisciplinary graphic designer with over 30 years of experience in visual communication, publishing, licensing, and textile product design. After serving as an Art Director at an advertising agency for several years, I founded my own creative studio, EMC Designer. I have collaborated on projects for major international brands, including Disney, Warner Bros., DreamWorks, Marvel, Mattel, and DeAgostini. My approach combines artistic direction with strategic vision and a deep focus on brand identity. I have managed the entire creative development process—from concept strategy to production—for branding, editorial products, packaging, textile collections, and promotional materials.
I believe in balancing strategy and creativity, ensuring every project is solid, recognizable, and functional. I am a freelance professional, open to new collaborations or structured corporate roles in dynamic, design-oriented environments.
- 36 years' experience
- Joined June 2025
Skills· 24
- Childrens Book Illustration
Adobe Illustrator
Adobe InDesign
Adobe Photoshop- Magazine
- Product Design
- Pitch Deck
- Book Illustration
- Illustration
- Comic Strip
- Brand Identity
Adobe Premiere Pro- Adobe After Effects
- Advertising Illustration
Adobe Acrobat Pro- Editorial Illustration
- Branding
- Logo
- Presentation Design
- Surface Pattern Design
- Fashion Design
3ds Max
Blender
Autodesk Maya
Languages
- EnglishAdvanced
- FrenchIntermediate
- ItalianFluent
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Professional Services
- Education
- Manufacturing
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Work experience· 37 roles
Working as a freelance designer, specializing in kids’ products, graphic design, and licensing. Providing editorial consultancy, style guides, product management, and trend research to various clients, including Mattel. Managing projects related to publishing, fashion, toys, and home décor accessories.
Freelance designer specialized in graphic illustrating, product design developed from graphic to product development, publishing, style guides, trend research in fashion, toys, soft lines, home decor & accessories, stationery, and kitchenware. Worked for major international brands and contributed to the creation of promotional products including comics and books. Acted as a Mattel global designer consultant for 5 years.
Followed and created publishing products such as comics and books, consulting on editorial and design aspects for Mattel's Licensing Project.
Education· 14
Certifications and awards· 5
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