Whiskies du Monde wanted a communication and promotional tool that was both modern and dynamic, but also effective as a sales aid. The challenge was to come up with a grid that was flexible and robust enough to display the wealth of content that the client wanted to highlight.
We defined a colour chart for each major category of spirits, then a secondary colour range for markers such as ‘blended, single malt, bourbon, etc.’. Particular attention was paid to the choice of fonts for the document, in order to have striking and elegant headlines that combine with fonts optimised for reading. The template, based on a 6-column grid, can accommodate all the content for each brand and distillery.

Each year, we have designed a custom illustration featuring graphic elements from the world of wine.
For 2025, we focused on an image with green tones and pink and tangy shades, reflecting the fresh notes of certain rosés that are popular during the summer in the south of France. A bunch of white grapes is outlined through the suggested shape of a wine glass, with a few vine leaves barely sketched in. The glass is intended to showcase the flavour of the wines.