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Hi, I’m Emese Szőke-Vigh, an Art Director and Brand Lead from Budapest, Hungary, with over 10 years in graphic design and brand building. I spent six years in London studying and working, and I specialize in fashion, beauty and cosmetics. I’m a master of modern calligraphy and branding, and I run modern calligraphy workshops for companies and private events. I lead creative campaigns, craft on-location calligraphy for product launches, and love combining typography with striking visuals. I enjoy teaching, collaborating with teams, and bringing brands to life through thoughtful design and hand-crafted lettering.…Hi, I’m Emese Szőke-Vigh, an Art Director and Brand Lead from Budapest, Hungary, with over 10 years in graphic design and brand building. I spent six years in London studying and working, and I specialize in fashion, beauty and cosmetics. I’m a master of modern calligraphy and branding, and I run modern calligraphy workshops for companies and private events. I lead creative campaigns, craft on-location calligraphy for product launches, and love combining typography with striking visuals. I enjoy teaching, collaborating with teams, and bringing brands to life through thoughtful design and hand-crafted lettering.

Emese Szőke-Vigh

Art Director, Graphic Designer, Brand Designer, +4

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Hi, I’m Emese Szőke-Vigh, an Art Director and Brand Lead from Budapest, Hungary, with over 10 years in graphic design and brand building. I spent six years in London studying and working, and I specialize in fashion, beauty and cosmetics. I’m a master of modern calligraphy and branding, and I run modern calligraphy workshops for companies and private events. I lead creative campaigns, craft on-location calligraphy for product launches, and love combining typography with striking visuals. I enjoy teaching, collaborating with teams, and bringing brands to life through thoughtful design and hand-crafted lettering.…Hi, I’m Emese Szőke-Vigh, an Art Director and Brand Lead from Budapest, Hungary, with over 10 years in graphic design and brand building. I spent six years in London studying and working, and I specialize in fashion, beauty and cosmetics. I’m a master of modern calligraphy and branding, and I run modern calligraphy workshops for companies and private events. I lead creative campaigns, craft on-location calligraphy for product launches, and love combining typography with striking visuals. I enjoy teaching, collaborating with teams, and bringing brands to life through thoughtful design and hand-crafted lettering.

Available to hire

Hi, I’m Emese Szőke-Vigh, an Art Director and Brand Lead from Budapest, Hungary, with over 10 years in graphic design and brand building. I spent six years in London studying and working, and I specialize in fashion, beauty and cosmetics. I’m a master of modern calligraphy and branding, and I run modern calligraphy workshops for companies and private events.

I lead creative campaigns, craft on-location calligraphy for product launches, and love combining typography with striking visuals. I enjoy teaching, collaborating with teams, and bringing brands to life through thoughtful design and hand-crafted lettering.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Hungarian

Fluent

English

Fluent

Work Experience

Brand Lead at The Million Roses

October 1, 2023 - Present

Leading brand strategy and seasonal campaigns; manage social media, concept-to-execution of campaigns including filming, casting, outfits and location; contribute to product development and packaging; integrate calligraphy into social content, seasonal products and gift cards.

Graphic Designer at The Million Roses

February 1, 2023 - October 1, 2023

Support branding and design across campaigns; create visual assets for social media, packaging and marketing materials.

Art Direction / Modern Calligraphy at Freelance

September 1, 2022 - Present

On-location calligraphy for brands and product launches; develop branding and packaging assets; collaborated with Adrienne Feller, MAC Cosmetics, Hard Rock Hotel Budapest, Kempinski Hotel Budapest, Ritz Carlton Budapest and Delissimo Deli Budapest; branding and on-location calligraphy for events and gifts.

Modern Calligrapher at CUPOFINK

January 1, 2021 - Present

On-location calligraphy for brands, product launches and Christmas events; hand-write ~1,000 Christmas ornaments annually; operates the Cup of Ink webshop; conducts company workshops and team-building calligraphy sessions; featured in TV interviews.

Co-Founder at MOMWOW

April 1, 2020 - September 30, 2024

Co-founded MOMWOW, a brand from moms to moms; focused on recognizing and supporting working mothers, brand development and community-building.

Art Director at Saatchi & Saatchi Budapest

July 1, 2015 - September 30, 2022

Art Director responsible for creative concepts, branding and advertising campaigns; cross-functional collaboration with clients and teams.

Co-Founder at PETME 'love adoption'

January 1, 2012 - October 31, 2014

Founded UK-based fashion company designing matching accessories for dogs and owners.

Graphic Designer at Ciate

November 1, 2012 - March 1, 2014

Graphic design work for cosmetics/ROCK Beauty London; packaging and marketing materials.

Graphic Designer at ROCK Beauty London

November 1, 2012 - March 1, 2014

Graphic design for cosmetics brand; packaging and visual campaigns.

Freelance Art Direction / Modern Calligraphy at Independent / Freelance

September 1, 2022 - Present

On-location calligraphy and art direction for brands and product launches; worked with Adrienne Feller, MAC Cosmetics, Hard Rock Hotel Budapest, Delissimo Deli Budapest, Kempinski Hotel Budapest, Ritz Carlton Budapest, Salon de Parfum and other clients on branding and on-site calligraphy events; produced and taught workshops; crafted approximately 1,000 Christmas ornaments annually.

CUPOFINK Modern Calligrapher at Cup of Ink

January 1, 2021 - Present

On-location calligraphy for brands, product launches, and Christmas events; run online shop and offer custom handwritten ornaments; host company workshops and team-building calligraphy activities.

Co Founder at PETME 'love adoption'

January 1, 2012 - October 1, 2014

UK-based fashion company designing matching accessories for dogs and owners; co-founded and helped grow brand presence.

Freelance Art Director / Modern Calligraphy at Freelance

September 1, 2022 - Present

On-location calligraphy for brand launches and events; collaborations with Adrienne Feller, Hard Rock Hotel Budapest, MAC Cosmetics, Delissimo Deli Budapest, Kempinski Hotel Budapest, Ritz Carlton Budapest, and others; also ran modern calligraphy workshops for companies.