Art Director and Brand Lead from Budapest with 10+ years of experience in graphic design and art direction. Specialized in fashion, beauty, and cosmetics, with strong expertise in modern calligraphy and branding—developing end-to-end seasonal campaigns and integrated brand assets. As a calligrapher, Emese delivers on-location modern calligraphy, leads corporate and private workshops, and supports brands with bespoke lettering for launches and events—translating handwritten craft into packaging, social content, and gift experiences.

Emese Szőke-Vigh

Art Director and Brand Lead from Budapest with 10+ years of experience in graphic design and art direction. Specialized in fashion, beauty, and cosmetics, with strong expertise in modern calligraphy and branding—developing end-to-end seasonal campaigns and integrated brand assets. As a calligrapher, Emese delivers on-location modern calligraphy, leads corporate and private workshops, and supports brands with bespoke lettering for launches and events—translating handwritten craft into packaging, social content, and gift experiences.

Available to hire

Art Director and Brand Lead from Budapest with 10+ years of experience in graphic design and art direction. Specialized in fashion, beauty, and cosmetics, with strong expertise in modern calligraphy and branding—developing end-to-end seasonal campaigns and integrated brand assets.

As a calligrapher, Emese delivers on-location modern calligraphy, leads corporate and private workshops, and supports brands with bespoke lettering for launches and events—translating handwritten craft into packaging, social content, and gift experiences.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Hungarian
Fluent
English
Fluent

Work Experience

Brand Lead at The Million Roses
October 1, 2023 - Present
Leading brand strategy and seasonal campaigns; manage social media, concept-to-execution of campaigns including filming, casting, outfits and location; contribute to product development and packaging; integrate calligraphy into social content, seasonal products and gift cards.
Graphic Designer (Freelance) at Freelance
February 1, 2023 - October 1, 2023
Freelance graphic design work supporting art direction and modern calligraphy-focused projects.
Graphic Designer at Freelance
February 1, 2023 - October 1, 2023
Graphic Designer at The Million Roses
February 1, 2023 - October 1, 2023
Support branding and design across campaigns; create visual assets for social media, packaging and marketing materials.
Art Direction / Modern Calligraphy (Freelance) at Freelance
September 1, 2022 - Present
Provided freelance art direction and modern calligraphy services for product launches and events, including on-location calligraphy and brand-support activations.
Art Direction/Modern Calligraphy (Freelance)
September 1, 2022 - Present
Provided freelance art direction and modern calligraphy for clients and on-location brand activations, including product launch calligraphy and event/brand awareness work (e.g., Mineralique; Hard Rock Hotel Budapest; MAC Cosmetics; Delissimo Deli Budapest; Kempinski Hotel Budapest; salon store openings; Ritz Carlton Budapest events and Christmas gifts).
Freelance Art Director / Modern Calligraphy at Freelance
September 1, 2022 - Present
On-location calligraphy for brand launches and events; collaborations with Adrienne Feller, Hard Rock Hotel Budapest, MAC Cosmetics, Delissimo Deli Budapest, Kempinski Hotel Budapest, Ritz Carlton Budapest, and others; also ran modern calligraphy workshops for companies.
Freelance Art Direction / Modern Calligraphy at Independent / Freelance
September 1, 2022 - Present
On-location calligraphy and art direction for brands and product launches; worked with Adrienne Feller, MAC Cosmetics, Hard Rock Hotel Budapest, Delissimo Deli Budapest, Kempinski Hotel Budapest, Ritz Carlton Budapest, Salon de Parfum and other clients on branding and on-site calligraphy events; produced and taught workshops; crafted approximately 1,000 Christmas ornaments annually.
Art Direction / Modern Calligraphy at Freelance
September 1, 2022 - Present
On-location calligraphy for brands and product launches; develop branding and packaging assets; collaborated with Adrienne Feller, MAC Cosmetics, Hard Rock Hotel Budapest, Kempinski Hotel Budapest, Ritz Carlton Budapest and Delissimo Deli Budapest; branding and on-location calligraphy for events and gifts.
Modern Calligrapher at CUPPOFINK
January 1, 2021 - Present
On-location modern calligraphy for brands, special activities, product launches, and Christmas events. Handwrites custom Christmas ornaments annually and supplies orders via a webshop. Delivers corporate workshops and team-building sessions where participants create their own calligraphy piece. Has been featured in TV interviews discussing modern calligraphy and Christmas activities.
CUPOFINK Modern Calligrapher at Cup of Ink
January 1, 2021 - Present
On-location calligraphy for brands, product launches, and Christmas events; run online shop and offer custom handwritten ornaments; host company workshops and team-building calligraphy activities.
Modern Calligrapher at CUPOFINK
January 1, 2021 - Present
On-location calligraphy for brands, product launches and Christmas events; hand-write ~1,000 Christmas ornaments annually; operates the Cup of Ink webshop; conducts company workshops and team-building calligraphy sessions; featured in TV interviews.
Co-Owner at MOMWOW
April 1, 2020 - September 1, 2024
Co-founded and led MOMWOW, a brand for mothers that focuses on recognition and appreciation of moms. Built and managed brand identity and direction, with a positioning rooted in empowerment and self-acknowledgement for everyday mothering work.
Co-Founder at MOMWOW
April 1, 2020 - September 30, 2024
Co-founded MOMWOW, a brand from moms to moms; focused on recognizing and supporting working mothers, brand development and community-building.
Art Director at Saatchi & Saatchi Budapest
July 1, 2015 - September 30, 2022
Art Director responsible for creative concepts, branding and advertising campaigns; cross-functional collaboration with clients and teams.
Graphic Designer at ROCK Beauty (London)
November 1, 2012 - March 1, 2014
Created graphic design assets for the ROCK Beauty brand in London.
Graphic Designer at ROCK Beauty London
November 1, 2012 - March 1, 2014
Graphic design for cosmetics brand; packaging and visual campaigns.
Graphic Designer at Ciate
November 1, 2012 - March 1, 2014
Graphic design work for cosmetics/ROCK Beauty London; packaging and marketing materials.
Co Founder at PETME 'love adoption'
January 1, 2012 - October 1, 2014
UK-based fashion company designing matching accessories for dogs and owners; co-founded and helped grow brand presence.
Co-Founder at PETME 'love adoption'
January 1, 2012 - October 31, 2014
Founded UK-based fashion company designing matching accessories for dogs and owners.

Education

Masters in Graphic Design at London Metropolitan University
January 1, 2008 - January 1, 2009
Bachelor of Arts in Graphic Design and Packaging Design at Óbuda University
January 1, 2004 - January 1, 2008
Masters in Graphic Design at London Metropolitan University
January 1, 2008 - January 1, 2009
BA in Graphic Design and Packaging Design at Óbuda University
January 1, 2004 - January 1, 2008
Masters, Graphic Design at London Metropolitan University
January 1, 2008 - January 1, 2009
BA, Graphic Design and Packaging Design at Óbuda University
January 1, 2004 - January 1, 2008
Masters, Graphic Design at London Metropolitan University
January 1, 2008 - January 1, 2009
BA, Graphic Design and Packaging Design at Óbuda University
January 1, 2004 - January 1, 2008
Master's degree at London Metropolitan University
January 1, 2008 - January 1, 2009
BA at Óbuda University
January 1, 2004 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Other, Education, Non-Profit Organization, Travel & Hospitality