Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a UX/UI Designer with more than 10 years of experience in building digital experiences. I love being involved and managing the entire design development process—from user research to final implementation. Recently, I have been working to integrate AI tools into our design workflows to improve efficiency and allow for more creativity. I am seeking new opportunities where I can build impactful user experiences and collaborate with innovative teams.…I am a UX/UI Designer with more than 10 years of experience in building digital experiences. I love being involved and managing the entire design development process—from user research to final implementation. Recently, I have been working to integrate AI tools into our design workflows to improve efficiency and allow for more creativity. I am seeking new opportunities where I can build impactful user experiences and collaborate with innovative teams.

Erica Giovannelli

UI Designer, UX Designer, Graphic Designer, +5





I am a UX/UI Designer with more than 10 years of experience in building digital experiences. I love being involved and managing the entire design development process—from user research to final implementation. Recently, I have been working to integrate AI tools into our design workflows to improve efficiency and allow for more creativity. I am seeking new opportunities where I can build impactful user experiences and collaborate with innovative teams.…I am a UX/UI Designer with more than 10 years of experience in building digital experiences. I love being involved and managing the entire design development process—from user research to final implementation. Recently, I have been working to integrate AI tools into our design workflows to improve efficiency and allow for more creativity. I am seeking new opportunities where I can build impactful user experiences and collaborate with innovative teams.

Available to hire

I am a UX/UI Designer with more than 10 years of experience in building digital experiences. I love being involved and managing the entire design development process—from user research to final implementation. Recently, I have been working to integrate AI tools into our design workflows to improve efficiency and allow for more creativity. I am seeking new opportunities where I can build impactful user experiences and collaborate with innovative teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Senior UX/UI & brand Designer at bSmart Labs

February 1, 2018 - Present

Rebranded the company to align with the launch of a major educational platform, including visual identity, branded assets, and event materials. Led UX/UI design across web, iOS, and Android platforms for a product with over 6 million users. Delivered visuals for campaigns, presentations, social content, app stores, and newsletters. Built and maintained a scalable design system ensuring visual consistency across teams. Collaborated closely with marketing, developers, and leadership to shape product vision.

Junior UX/UI Designer at Applix Group

January 31, 2018 - July 28, 2025

Improved UX across 20+ corporate apps, optimizing usability for education and business sectors. Led user research, wireframing, and UI design to create intuitive digital experiences. Designed interactive prototypes and collaborated with developers for responsive UI implementation. Streamlined workflows, reducing white-label app production time by 60%.

Graphic & Web Designer at bSmart Labs

December 31, 2014 - July 28, 2025

Designed logos, presentations, and marketing materials for websites and apps. Ensured brand consistency while creating visual assets and UI elements for digital products. Managed graphic and video editing for editorial content, optimizing visuals for digital and print formats.

Graphic & Web Designer at Freelance & Agencies

September 30, 2010 - July 28, 2025

Provided graphic and web design services on a freelance basis and through agencies.

Graphic Design Internship at VanGoGh Creative

April 30, 2010 - July 28, 2025

Completed an internship focused on graphic design.

Senior UX/UI Designer at bSmart Labs

February 1, 2018 - November 3, 2025

Led UX/UI strategy across web, iOS, and Android, ensuring seamless user experiences. Developed design systems to improve efficiency and consistency across products. Collaborated cross-functionally to align design strategies with business objectives, managing the complete development cycle from user research to testing.

Junior UX/UI Designer at Applix Group

January 1, 2018 - January 1, 2018

Led user research, wireframing, and UI design to create intuitive digital experiences. Designed interactive prototypes and collaborated with developers for responsive UI implementation. Streamlined workflows, reducing white-label app production time by 60%.

Graphic & Web Designer at bSmart Labs

January 1, 2015 - January 1, 2015

Designed logos, presentations, and marketing materials for websites and apps, ensuring brand consistency while creating visual assets and UI elements for digital products.

Graphic & Web Designer at Freelance & Agencies

April 1, 2011 - April 1, 2011

Managed end-to-end web & print design, ensuring high-quality production.

Graphic Design Internship at VanGoGh Creative

September 1, 2010 - September 1, 2010

Assisted in designing logos, brochures, and editorial layouts while refining photo editing and vector illustration skills.