In today’s competitive market, restaurants need innovative tools to foster customer loyalty and drive engagement. This white-label mobile app was designed specifically to help restaurants retain and reward their customers while providing a seamless and personalized experience. It integrates features such as loyalty programs, push notifications, promotional banners, and online ordering, all in a customizable, branded package.

Challenge:
Designing a white-label mobile app that balanced brand customization for multiple restaurant clients with a consistent and intuitive user experience. Each restaurant required a unique identity, while core features like loyalty programs, promotions, and ordering needed to remain seamless and user-friendly.

Solution:
Developed a modular and scalable design system enabling full visual customization (branding, colors, layouts) without altering the app’s architecture. Built a flexible loyalty system and personalized push notifications to enhance engagement and retention.

Key Features:

• Home Overview: Displays loyalty progress, rewards, and promotions.
• Loyalty Integration: Earn, redeem, and scan points directly in-app.
• Personalized Notifications: Targeted messages for higher engagement.
• Store Locator: Easy access to nearby restaurants with directions.
• Quick Loyalty Access: Instant in-store redemption for a smooth experience.
• Strategic CTAs: Contextual “Order Now” prompts to drive revenue.

Objectives:

• Increase order frequency and recurrence
• Double user account creation and activity
• Achieve Top 50 ranking in App Store (“Food & Dining”) within 6 months

Methodology & Tools:

• Voice of Customer (stakeholders & end users)
• Competitive analysis (28 apps)
• Detailed user flows (beyond the “happy path”)
• Wireframes & clickable prototypes
• User testing & design system implementation